All WTA articles
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News briefsWTA and PIF introduce comprehensive maternity program
Eligible WTA players will, for the first time, receive paid maternity leave for up to 12 months.
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News briefsWTA Saudi Final watched by few in person
According to The Athletic, the match in the controversial tournament played on Nov. 3, a Sunday, filled about 400 of the arena’s 5,000 seats.
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ArticleHead is the number one tennis racquet choice in Europe
Data shows that in seven out of eight key European countries, Head racquets are the first choice of players H1 2024.
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News briefsATP-WTA merger could be finalized in 2025
A potential merger has been discussed for years.
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News briefsWomen’s tennis and Saudi investment fund announce multi-year deal
The Women’s Tennis Association (WTA) and Public Investment Fund (PIF) have unveiled a multi-year partnership that is meant to grow women’s professional tennis and inspire more women and girls around the world to take up the sport. As part of the agreement, PIF will become the first-ever naming partner of ...
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News briefsThe WTA separates the roles of Chairman and CEO
The Women’s Tennis Association (WTA) has announced a further revision to its structure that will imply a separation of the Chairman and CEO roles. An additional new leader will, therefore, assume the role of CEO of the organization, responsible for managing and growing the operations of the WTA and its ...
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ArticleWomen’s elite sport revenues to surpass $1bn for the first time in 2024
According to a new report by consulting firm Deloitte, women’s elite sports will generate global revenues of US$1.28 billion in 2024, surpassing the US$1 billion milestone for the first time. This total will also mark an increase of more than 300 percent from Deloitte’s previous valuation in 2021. These projections ...
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Infographics & DataTop 10 highest-earning tennis players by career prize money
Discover the 10 tennis players with the highest prize money earnings, as well as a short history of prize money equity in professional tennis
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News briefsLacoste becomes official partner of the Madrid Open
Lacoste has agreed on a three-year deal with the Madrid Open as the tournament’s official footwear and apparel sponsor. The tennis tournament, currently sponsored by Mutua Madrileña and also known as Mutua Madrid Open, is one of nine ATP Masters 1000 and four WTA 1000 mandatory events. The tournament is ...
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News briefsA new ATP-WTA event with mixed teams from 2023
The ATP and WTA have announced that the United Cup, a new mixed teams event, will launch the 2023 tennis season in Australia. The event, presented in partnership with Tennis Australia, will showcase teams from 18 countries, with the best men’s and women’s players competing together. The matches will take ...
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ArticleThe WTA suspends all tournaments in China over Peng Shuai’s plight
On Dec. 1, the chairman and CEO of the Women’s Tennis Association (WTA), Steve Simon, announced, “with the full support of the WTA Board of Directors,” the “immediate suspension of all WTA tournaments in China, including Hong Kong.” The WTA has a ten-year deal for nine tournaments in China, among ...
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News briefs
ATP and WTA launch a joint marketing operation
The ATP (Association of Tennis Professionals) and WTA (Women’s Tennis Association) have announced the launch of Tennis United: CrossCourt, the second season of their Tennis United digital content series. Tennis United was first launched in 2020, and transitioned to an “integrated marketing operation” in January 2021. The first episode of ...
