The company, which employs about 22,000 people worldwide, said the move is aimed at improving profitability.
As part of its “nextlevel” efficiency program, Puma will reduce its global workforce by 500 positions. The company, which employs about 22,000 people worldwide (as of the end of 2024), said the move is aimed at improving profitability. CEO Arne Freundt stated: “We need to address our current cost trend.” 150 of the jobs will be cut at the company’s headquarters in Herzogenaurach.
In addition to job cuts, Puma wants to “reduce costs in the back office: improve prices in indirect procurement, negotiate more global framework agreements, improve governance of IT organizations and establish global standards.”
The company’s own stores will also be put to the test. Unprofitable stores will be closed. Globally, Puma has about 1,000 stores that are owned or operated by Puma, says Freundt. As new flagship stores will also be built in 2025, the total number of stores should remain about the same.
