Between last year and this first quarter of 2024, the pádel brand Siux has entered 35 countries – 18 of them in Africa and ten in Asia. So explains Alfonso Torrón, Brand Manager, who has spoken with Palco23.
The list includes Siux’s first locations in Oceania. The brand entered Japan last year after its owner, Pro Padel Group (itself a part of 360 Padel Group), agreed to terms with Negocio, a consultancy dedicated to commercial expansion in Asia and Oceania. Important for Europe is the “consolidating” market of the Netherlands, which is now joining France, Italy and Sweden.
The top countries in the Americas are Argentina, Brazil, Chile, Uruguay and Paraguay, with Panama and Mexico catching up. The fastest-growing country in Africa, meanwhile, is South Africa, where players and courts alike are proliferating and Siux hopes to see continued growth through next year.
International development is “key” to Siux’s strategy, says Torrón, pointing out that such development is at the root of the brand’s growth. The plan, moreover, is not just to “be present in countries where pádel is already a reality” but to “contribute to the democratization of the sport by betting on emerging countries, where we’ve been present since the beginnings of pádel.” Siux now operates in 64 countries overall.
Back home in Spain, Siux is looking to strengthen relations with retailers such as El Corte Inglés, Tennis Point and Padel Pro Shop.
Revenues for full-year 2023, says Torrón, grew by “more than 50 percent” year-on-year but were due to “the expansion to new international markets, the entry of new clients in the markets were we are already operating, better product rotation, and a commercial policy adapted to each of the countries where the brand operates.”
