This is how the sporting goods industry deals with CSR & Sustainability – Page 49
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Article
New Recycled Polyester Challenge aims to treble volumes
After the launch in 2017 of a “Sustainable Cotton Challenge,” Textile Exchange is now launching the “Recycled Polyester Challenge,” working in cooperation with the Fashion Industry Charter for Climate Action. The 85 brands and suppliers involved aim to increase the proportion of recycled polyester fibers used in their products from ...
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News briefs
JD Sports to sell its seconds to a reseller
JD Sports will be selling its seconds – returned and flawed sneakers and apparel – to a British company called Sole Responsibility. Established in 2014 and still run, with some help, by the co-founding husband and wife, Sole Responsibility buys “products that would have been disposed of” and sells them ...
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News briefs
Austria’s Bründl Sports is certified climate-neutral
As one of the first sports retailers in Austria, Bründl Sports has just received a certificate as “Climate Neutral Company” from Fokus Zukunft, a sustainability consultancy that has worked with the Austrian retailer to define a bundle of initiatives based on the three pillars of ecology, economy and social responsibility. ...
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Article
Sportgreen – a new sustainable sporting goods platform
Sportgreen.de is an interesting new German web store for the sale of sports clothing and footwear products that are at least 50 percent sustainably produced or made from recycled materials. Starting with a range of items in the fitness and running segments, it officially went live on Earth Day last ...
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News briefs
Decathlon introduces a wooden stationary bicycle, for sustainability and design
Decathlon France is launching the Domyos Woodbike, an exercycle built around a frame made from French beech wood. The unconventional stationary bicycle is meant to combine sustainability, technical features and design, as its wooden structure easily blends in with any interior. The solid beech in the Domyos Woodbike comes from ...
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News briefs
New Balance introduces the eco-friendly Vision Racer ReWorked
New Balance has launched the Vision Racer ReWorked, the latest release of the New Balance Jaden Smith Vision Racer collection, in partnership with the American actor and activist Jaden Smith. The new Vision Racer ReWorked is made with a mix of recycled materials. The upper and the tongue contain 74 ...
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News briefs
Wilson launches collection of eco-friendly tennis racquets
Wilson Sporting Goods has celebrated Earth Day (April 22) with the launch of The Naked Series, which it claims to be its most sustainable racquet yet. The limited-edition Naked Series features unpainted tennis racquets, with non-dyed Agiplast bumper and grommets, a biodegradable PU grip, and sustainable packaging. The collection is ...
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News briefs
Puma launches the RE.GEN collection, made from industry waste
Puma is introducing its new RE.GEN collection, a range of footwear, apparel and accessories made from Puma’s own industry waste and other recycled materials. The RE.GEN collection incorporates three kinds of recycled material: leather off-cuts from Puma’s own production, cotton off-cuts from the greater textile industry, and polyester made from ...
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Article
Vans announces new sustainability targets for 2030
Like The North Face, the other major brand of VF Corp., Vans, has announced a range of new sustainability goals that it intends to achieve by 2030, on the occasion of Earth Day. The brand is committing to making 100 percent of its core materials – rubber, cotton, leather, and ...
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News briefs
Ping to support unprivileged young golfers in England
Ping and the England Golf Trust, an independent charity, have announced a three-year collaboration to help support young golfers from disadvantaged and financially challenged backgrounds. As part of the agreement, Ping will provide ten young golfers with a set of its new Prodi G series golf clubs, designed for children ...
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ArticleTNF expands its circularity programs
The North Face currently offers Renewed products only in the U.S. as an option for consumers who want to buy “like-new” clothing and give it a second life. TNF has announced plans to launch the Renewed recommerce platform in Germany on May 4, 2021 as a pilot program, and then ...
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News briefs
Lululemon tests a product resale program
As one of its contributions to the environment, Lululemon will test a resale program for its clothing in California and Texas in May, adding some other markets in June. Called Like New, the program will allow customers to receive e-gift cards in exchange for “gently used” Lululemon garments dropped at ...
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News briefs
Zouma, a new British running apparel brand
Zouma, a new sustainable running apparel brand founded in the U.K. by Wilson Lou, a former constable and a software engineer who worked for Barclays Investment Bank, celebrated its launch on April 15 by releasing three men’s and women’s collections. Zouma’s running clothing is made from recycled materials. The production ...
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News briefs
Asics releases new eco-friendly Earth Day Pack
Asics has launched a new Earth Day Pack, defined by the brand as “Asics’ most environmentally sustainable cross-category collection ever.” The new range of eco-friendly running shoes and apparel was obtained through a circular manufacturing approach that used around 5 tons of textile waste, the equivalent of 25,000 T-shirts, recycled ...
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News briefs
Allbirds proposes its open-source Carbon Footprint Calculator to fight greenwashing
On April 22, with the celebration of Earth Day, Allbirds will release an open-source version of its Carbon Footprint Calculator on Freethefootprint.com. “For too long, many brands have focused on marketing sustainability rather than actually implementing holistic, high-impact solutions — and to an extent, it’s worked,” said Joey Zwillinger, co-founder ...
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News briefs
Asos and DPD team up on clothes recycling initiative
Asos has teamed up with DPD, the big British parcel delivery firm, on a new textile recycling initiative called ReLove. Under the scheme, Asos customers will have an opportunity to donate unwanted clothing to five charities, including the British Heart Foundation, British Red Cross, Marie Curie, Scope or The Children’s ...
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News briefs
Canada Goose will buy back fur and upcycle it
Reacting to the attacks of animal welfare activists, Canada Goose has introduced a new Fur Buy Back program to help achieve the declared goal of ending the purchase of new furs by 2022, while introducing reclaimed fur into the supply chain. A global Reclaimed Fur Working Group has created an ...
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News briefs
Adidas uses mushroom fibers in a Stan Smith model
Adidas has launched the Stan Smith Mylo, its first shoe whose upper is made with the Mylo material, a soft, natural and renewable alternative to leather that uses mycelium, which comes from the roots of mushrooms. Developed by a biotechnology firm, Bolt Threads, Mylo is described by the company as ...
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News briefs
Under Armour outlines specific environmental pledges
Under Armour (UA) has announced three specific commitments to reduce the impacts of its operations on the environment. Firstly, the company has committed to reduce absolute scope 1, 2 and 3 greenhouse gas (GHG) emissions by 30 percent by 2030 from a 2018 base year - a science-based emissions target ...
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Article
New Balance announces commitments and partnerships to promote sustainability
New Balance has announced a range of initiatives and strategic alliances designed to help support climate goals and create a healthier planet, joining other sports companies in this kind of endeavours. As part of its overarching Responsible Leadership strategy, which aims at a low-carbon future with a holistic set of ...
