This is how the sporting goods industry deals with CSR & Sustainability – Page 48
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News briefs
Burton calls on snowboarders to clean up their mountains
Burton Snowboards is calling for the annual Burton Clean Up Days, which started years ago with a crew of company employees picking up trash on their local mountain. Over the years, the event has grown into a movement of like-minded snowboarders cleaning up their personal playgrounds around the world. This ...
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ArticleSports and outdoor brands emerge as circularity champions
Sports and outdoor brands are among the companies that have made the most progress toward circularity, a new report from Textile Exchange suggests. According to the study, titled “Material Change Insights Report,” the circularity score of Outdoor/Sports companies increased by 57 percent in 2020, as compared to an average increase ...
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News briefs
U.K. competition watchdog sets out “green claims” principles for businesses
In 2020, the U.K. Competition and Markets Authority (CMA) announced that it was investigating the impact of “green” marketing on consumers. A recent analysis of websites, conducted alongside other global authorities, has shown that 40 percent of green claims made online could be misleading, the CMA said. The CMA is ...
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ArticleVF pledges to eliminate child labor
VF Corp. has created a new Child Rights Action Pledge to strengthen children’s rights and eliminate child labor throughout the global apparel supply chain by 2025. As part of its pledge, VF commits to integrate the Children’s Rights and Business Principles developed by UNICEF, the United Nations Global Compact and ...
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News briefs
Kanghyuk and Hyosung team up for sustainable skiwear
A Korean fashion label, Kanghyuk, has utilized Hyosung’s waste materials to develop a special collection of sustainable skiwear with a futuristic look. The repurposed materials come from unused airbags, enough to make around 700 jackets. The collaborative skiwear collection, designed for all genders, comprises outerwear and ski pants, warm inner ...
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News briefs
New Balance partners with Returnity on waste-free sampling solution
New Balance is providing schools and clubs across the U.S. with team uniforms, which require a robust sample shipment process. Returnity, a specialist in reusable packaging integration for brands and retailers, has developed reusable shipping packaging for the Team Sports initiative at New Balance, with the objective of creating an ...
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Article
Mizuno accelerates on sustainability and healthy lifestyles
Back in 1991, when global environmental issues were just starting to attract attention, Mizuno launched its own global environmental conservation initiative, the Crew21 Project. The company is now committing to strengthening and expanding its existing program. To that end, from 2021 Mizuno will focus on three key areas of sustainability: ...
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ArticleFourth Adidas x Parley Run for the Oceans to help end plastic waste
From May 28 to June 8, the Adidas x Parley #RunForTheOceans will take place for the fourth time, continuing its commitment to combat plastic pollution of the oceans. Runners around the world are encouraged to join the challenge on the Adidas Running App and run, walk or wheelchair to help ...
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News briefs
Surfrider Europe launches Green Sport program
The Surfrider Foundation is launching its Green Sports Hub Europe program. Over the past few years, the NGO has actively participated in sports-related projects to protect the ocean and its users. The launch of Green Sport represents the next step in Surfrider Europe’s mission to promote healthier environmental sporting practices. ...
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News briefs
Puma will remove mulesed wool by 2025
Puma has committed to stop using wool from mulesed sheep by 2025 at the latest, and will be working to source only from Responsible Wool Standard (RWS) certified wool suppliers by that date. The decision follows a campaign by the animal welfare organization Four Paws to ban mulesing of lambs. ...
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News briefs
Puma commits to make nine out of ten products with more sustainable materials by 2025
Puma has announced that by 2025, nine out of ten Puma products will be made with more sustainable materials. In 2020, the brand already achieved the milestone of sourcing 100 percent of the core materials used in its apparel and accessories (down, cotton, viscose etc.) from more sustainable sources. More ...
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News briefsNepal in humanitarian crisis, donations needed
Source: Sherpa Adventure Gear Sherpa Adventure Gear’s teams in the U.K. and Germany are receiving dramatic reports from the brand’s home country, Nepal. Medical care in the country is already at a very modest level under “normal” circumstances, but now it is catastrophic, according to the news. ...
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News briefsAllbirds helps Adidas to develop its most climate-friendly running shoe
Working in remote mode in collaboration with Allbirds for 12 months, Adidas has developed its most sustainable performance running shoe. The first 100 pairs of the co-branded model, whose prototype is called Futurecraft Footprint, is being raffled off to members of Adidas’ Creators Club at the end of May. A ...
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News briefs
Amazon issues a maiden $1bn green bond
Amazon raised $1 billion with the issuance of its first sustainability bond on May 10. The company says the proceeds will be used to invest in renewable energy, clean transport, sustainable buildings, affordable housing, and socioeconomic advancement and empowerment. The U.S.-based e-commerce giant has pledged to be carbon-free, on a ...
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News briefs
Macron partners with Go-all to promote sport in early childhood in Italy
Macron has announced a new partnership with Go-all Asilo del Calcio to encourage sports activities in early childhood. Go-all Asilo del Calcio is an Italian network of franchised “Baby Soccer Schools,” as the organization defines them on its Facebook page, for children aged 2-5. Macron will support the development of ...
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Article
Buying groups partner with Nike and Brooks on charity runs
To help support sports clubs in Germany that are under pressure as a result of the Covid-19 restrictions and following withdrawals, Nike and Intersport are joining ranks for the launch of the new Nike Pegasus 38 running shoe with a “Keep Clubs Running” charity campaign, in which donations of up ...
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News briefs
Wintersteiger goes solar
This spring Wintersteiger has decided to derive a substantial share of its electricity from the sun. Some 2,300 square meters of photovoltaic modules, spread over on seven roofs, are now churning out 300 kWp (kilowatt peak), or enough electricity for about 60 free-standing houses. The Austrian ski service and rental ...
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News briefsArc’teryx partners with an “upcycling sorceress”
Source: Arc’Teryx Nicole McLaughlin Described by Gentleman’s Quarterly as an “upcycling sorceress,” Nicole McLaughlin is known to have turned old sneakers into vests, tennis balls into shoes, badminton shuttlecocks into slippers or oven mitts into jackets. She has worked on upcycling projects for sports brands such as ...
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ArticleTimberland to set up regenerative rubber supply chain for footwear
Timberland, along with its parent company VF Corp. and its sister brands Vans and The North Face, is partnering with Terra Genesis International in Thailand to build what they claim will be the footwear industry’s first regenerative rubber supply system. Timberland plans to pilot its first regenerative rubber footwear in ...
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News briefs
Veja drops a lighter performance sneaker
Veja, the French sustainable sneaker company, is introducing its second and lighter performance running shoe, made with special materials. Manufactured in Brazil, the Marlin features a 65 percent bio-based rubber outsole, made from Amazonian rubber and rice waste, and a 60 percent sugar cane midsole. The lining is made from ...
