This is how the sporting goods industry deals with CSR & Sustainability – Page 44
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News briefs
VF and WaterAid partner to vaccinate Cambodians
In an effort to protect workers’ health and keep the supply chain steady, VF is supporting the distribution of Covid-19 vaccines in Cambodia. VF’s Worker and Community Development program, partnering with the nonprofit WaterAid to support the rollout of the Cambodian government’s Covid-19 response plan. More than 20,000 factory workers ...
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News briefs
Lululemon launches a Centre for Social Impact initiative
Lululemon announced the launch of its Centre for Social Impact, a new initiative intended to support the physical, mental and social wellbeing of more than ten million people globally by 2025 through an investment of $75 million into “Equitable Wellbeing Programs.” The focus will be on communities that are most ...
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News briefs
Adidas inaugurates a circular-fashion program with ThredUp
Adidas has inaugurated a circular-fashion program, called “Choose to Give Back.” The German brand is inviting customers to earn rewards from its Creator’s Club by returning used apparel and accessories from any brand for resale or re-use. It works through a combination of Adidas’ Creator’s Club app and ThredUp’s Reseale-as-a-Service ...
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News briefs
Superdry sponsors its local football club
According to Fashion Network, Superdry is sponsoring its local football club, the Forest Green Rovers of England’s EFL League Two. Like the British apparel brand, the Rovers are based in the county of Gloucestershire, but they also happen to be, according to FIFA, the world’s first and only vegan football ...
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News briefs
Nike refurbishes park in Belgrade with upcycled sneakers
In September Nike inaugurated a basketball court and playground in the New Belgrade district of Serbia’s capital city. The brand hired a B Corp-certified design firm in London, Accept & Proceed (A&P), to refurbish the park with material from 20,000 recycled and locally donated sneakers. The project stems from a ...
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News briefs
PrimaLoft to save up to 70% carbon emissions with updated P.U.R.E. technology
PrimaLoft has launched an updated version of its PrimaLoft P.U.R.E. (“Produced Using Reduced Emissions”) manufacturing technology. Using its proprietary P.U.R.E. technology, originally launched in 2019, it claims to further reduce carbon emissions by up to 70 percent. Three new products featuring the latest version of PrimaLoft’s PURE manufacturing technology will ...
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News briefsKeen launches sneakers made from agricultural waste
Keen Footwear has unveiled a proprietary manufacturing process that uses agricultural waste to create what it claims to be the industry’s first sneakers with plant-based soles made without chemical solvents. The “Field to Foot” (F2F) sneakers are part of the Detox The Planet initiative and were developed by the Keen ...
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News briefsGore-Tex unveils new, more sustainable ePE membrane
W. L. Gore & Associates has announced that the consumer unit of its Gore Fabrics Division will introduce the use of expanded polyethylene (ePE) as a new and more sustainable, complementary material platform that will serve as the basis for its future membrane technologies. The new ePE laminates (membrane and ...
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News briefsVaude’s Antje von Dewitz receives German role model award
After collecting many other awards for sustainabillity and inclusion, Antje von Dewitz, CEO of the German outdoor brand Vaude, has received the Role Model Award 2021 from the Startup Teens education platform in the “Family Entrepreneur” category. The jury and the audience honored her commitment to a sustainable and value-driven ...
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News briefs
Zalando invests in Infinited Fiber
Zalando has joined Adidas, H&M and an investment arm of the Bestseller Group in a round of financing to help Infinited Fiber Company of Finland to build a facility for the commercial production of its biodegradable fiber, called Infinna. The company’s technology converts textile waste and other cellulose-based raw material ...
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News briefsPatagonia supports global climate strike on Sept. 24
This Friday, Sept. 24, youth activists and engaged citizens worldwide will strike to demand climate justice. Patagonia is supporting the protest to put pressure on world leaders and ensure that attention is paid to the people who are already experiencing the worst effects of the climate crisis first-hand. The U.S.-based ...
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News briefs
Keen launches social commitment bonus program
Keen Footwear has launched the “Keen Corps” program, a bonus program for voluntary work, donations to non-profit organizations and purchases. With the loyalty rewards program, the American footwear producers aims to reward those who give back to the community. Registered customers can earn points in exchange for access to exclusive ...
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News briefs
Puma has switched to shoeboxes of recycled cardboard
Puma claims that a new shoebox that it has introduced will save an annual 2,800 tons in cardboard. The box, which has a recycled cardboard content of about 95 percent, is one of several initiatives taken by the German sports brand as part of its “10FOR25 Sustainability Strategy.” Others include ...
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News briefs
A new Berlin-based sports brand, Winqs, is going fully green
Winqs, a new brand of footwear, apparel and accessories that aims to cover many sports categories, hopes to replace traditional materials with much more expensive yet fully sustainable ones, without sacrificing performance or raising prices too much. The Berlin-based brand told the Swedish trade paper Sportfack that all of its ...
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ArticleExpanded: First financing for a new, sustainable online marketplace for sports goods, Planetics
A Munich-based startup, Planetics, has successfully closed its first financing round for its online marketplace for sustainable and fairly produced sporting goods. The exact investment sum was not disclosed, but the founders indicated a “six-figure” range of between €100,000 and €999,000. The capital raised will primarily be used to further ...
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News briefs
The Bundesliga wants to become the first sustainable football league in the world
The German Football League (DFL), which governs the Bundesliga and Bundesliga 2, has announced that its member clubs will vote in December whether to incorporate sustainability as a part of the licensing process. As a result, the Bundesliga aims to become the first environmentally sustainable football league in the world. ...
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Article
Dalbello teams up with Life Reskiboot for a circular economy
Dalbello, the Italian ski boot manufacturer that is part of the K2-Marker-Dalbello-Völkl group (K2-MDV), has been a partner since last September of the Life Reskiboot project, co-funded by the European Commission, which aims to takle the problem of plastic waste management with a new paradigm applied to ski boot construction ...
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News briefs
Champion teams up with the Renewal Workshop for upcycled garments
Champion has entered a collaboration with the recycling platform The Renewal Workshop to sell upcycled Champion products under the “Champion Renewed” banner. The line, which includes the American sportswear brand’s classic Reverse Weave sweatshirts, is part of the brand’s sustainability concept, Champion MADE. The Champion Renewed products will be made ...
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News briefsLululemon expands benefits, increases minimum pay
Lululemon Athletica has announced an increase in the minimum wage for the majority of its store and Guest Education Center (GEC) employees in North America, providing an overview of the company’s approach to compensation and benefits. Beginning Sept. 27, both current and future employees will receive a new minimum wage ...
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ArticleNike and Newlight collaborate to research carbon-negative material
Nike and California-based Newlight Technologies have announced a partnership to explore the use of AirCarbon, an energy storage material, in a variety of applications within Nike’s supply chain and manufacturing. According to a press release, the collaboration is part of Nike’s plans to accelerate its carbon reduction plans, as materials ...
