This is how the sporting goods industry deals with CSR & Sustainability – Page 46
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News briefs
Gym+Coffee releases trunks made of ocean plastic
The Irish athleisure brand Gym+Coffee has released a new swim trunk made entirely of recycled plastic recovered from the ocean. Maverick Swim Shorts come in three colors – turquoise, navy and maroon – and retail for £40 (€47-$55).
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News briefs
Nike and ukactive launch Open Doors campaign, to help vulnerable young people during the summer
Nike is supporting ukactive, a not-for-profit body of members and partners across the physical activity and fitness sector in the U.K. Together, they want to engage vulnerable young people in sport and physical activity during the summer holidays by making school facilities across four major cities available. The initiative ...
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News briefs
Lululemon partners with LanzaTech for first fabrics from recycled carbon emissions
Lululemon has teamed up with LanzaTech to create what they claim to be the world’s first yarn and fabric derived from recycled carbon emissions. LanzaTech, a biotech company that uses biology and big data to create climate-safe materials and fuels, works with India Glycols and Far Eastern New Century (FENC) ...
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News briefs
Fila releases tennis collection designed by Oliver Spencer
Fila is releasing a sportswear collection designed by the British designer Oliver Spencer and inspired by a combination of the brand’s own history in tennis apparel and the Wes Anderson movie The Royal Tenenbaums. For this collection, Spencer has developed a terry-towel corduroy dyed in Fila’s Auckland Navy, Auckland Red ...
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Article
Adidas partners with Common Goal to help undeserved communities
Adidas has announced a long-term partnership with Common Goal to promote lasting social change among under-served communities and create a better and more inclusive future through football. Common Goal’s members pledge 1 percent of their earnings to a central fund, allocated to high-impact organizations that harness the power of football ...
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News briefs
Lululemon uses mushroom-based material for yoga accessories
Lululemon Athletica is making use of Mylo, an alternative leather material, for a yoga mat and detailing on two bags. Mylo, produced by Bolt Threads, is made with mycelium, the vegetative part of a fungus, found in mushroom roots. The Canadian sportswear company said that it would be producing new ...
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Article
TNF, Timberland and Vans get high marks for transparency
Three VF Corp brands – The North Face (TNF), Timberland and Vans - ranked high in the 2021 Fashion Transparency Index published by Fashion Revolution, a global activism movement that is pushing for greater disclosure in fashion supply chains, warning that progress in transparency in the sector generally remains ...
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News briefs
Ellesse partners with Patta to promote inclusivity in tennis
Ellesse has announced a three-year partnership with Patta, a global streetwear brand, which aims to change the perception of tennis, making it more accessible for everyone regardless of their socio-economic background. The partnership will kick off with a community-based tennis tournament in the U.K., called “City Slam,” on July 18. ...
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ArticleSalomon announces sustainability goals around its sports marketing efforts
Salomon is committing to improving the environmental impact of its in-person events, athletes and ambassadors. The brand has outlined specific sustainability-related goals to meet by 2025, touching both the protection of local nature and the overall emissions related to sports marketing. The brand’s two-pronged approach around events and athletes will ...
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News briefs
Brooks has a new climate plan
Brooks Running has announced a “2030 planet strategy,” with new sustainability targets, to “achieve net zero carbon emissions by 2040.” In addition to converting factories to renewable electricity, the brand and its suppliers plan to use low-impact dyeing processes for textile yarns and source materials with recycled contents. The company ...
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News briefs
New series recommends best practices to eliminate child labor in the supply chain
GoodWeave International, a non-profit organization founded in 1994 by the Nobel laureate Kailash Satyarthi and with offices in Washington DC and Oxfordshire, England, has released its “Best Practice Series to Eliminate Child Labor in Global Supply Chains” as a resource in connection with the International Year for the Elimination of ...
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News briefsPatagonia signs a multi-year agreement with Infinited Fiber
Patagonia has signed a multi-year supply agreement with Infinited Fiber Company, a Finnish circular fashion and textile biotechnology company, to guarantee access to its regenerated textile fiber, called Infinna. The virgin-quality fiber comes with the soft and natural look and feel of cotton. It is made from cotton-rich textile waste ...
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News briefsOn switches to recycled packaging
Source: On SS21 Sustainable Packaging On Running is changing its packaging by using 100 percent recycled materials. The Swiss company says it expects to save 40 tons of ink, paper and plastic as a result, equivalent to about 160 tons of CO² per year. Consumers around the ...
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News briefs
iRocker and Life is Good partner on co-branded SUPs designs
iRocker, an outdoor sports and lifestyle brand specializing in inflatable paddle boards, and Life is Good, the American brand of lifestyle clothing, have teamed up on two new co-branded designs of inflatable stand-up paddle boards (SUPs), featuring optimistic art and messages from Life is Good. The boards, designed to be ...
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News briefs
Puma partners with Canopy on forest protection
Puma has committed to protecting forests around the world when sourcing paper, cardboard and viscose, as part of its new partnership with Canopy, a not-for-profit environmental organization. By 2022, the sports brand will source all of its cardboard and paper packaging from recycled or certified sources. For Puma products containing ...
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Article
Pentland sees “modern slavery” escalating
In the fifth edition of its Modern Slavery Report, released a few days ago, Pentland Brands looks back on a year that presented unprecedented challenges to those already at risk of forced labor, excessive hours and discrimination in the workplace. According to the Global Slavery Index, 58 percent of the ...
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News briefs
IOC unveils details of its Olympic Forest project
The International Olympic Committee (IOC) has announced the details of its project to plant an “Olympic Forest” in the African states of Mali and Senegal, part of the IOC’s climate-positive strategy. The project will involve planting about 355,000 native trees across around 90 villages in Mali and Senegal, covering a ...
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News briefs
Vans will donate up to $200,000 to Skateistan
To celebrate Go Skateboarding Day (June 21), Vans has set up a partnership with Skateistan, a non-profit organization that promotes skateboarding and education in Afghanistan, Cambodia and South Africa. On July 6, the company and the NGO will be launching a video campaign – titled Where It Starts and available ...
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News briefs
Nike launches sneaker range made from pineapple leaf fibers
Nike has teamed up with Piñatex on the “Happy Pineapple” pack, a collection of sneakers that use a pineapple-based material. The silhouettes featured in the new pack include the Nike Air Force 1, Free Run Trail, Air Max 95, Air Max 90 and Air Zoom-Type. All the five silhouettes are ...
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News briefs
Britain’s snowsport bodies launch Diversity and Inclusion Advisory Group
Britain’s governing bodies for snowsports have announced the formation of a new Diversity and Inclusion Advisory Group. It will comprise representatives from GB Snowsport, Snowsport England, Snowsport Scotland and Snowsport Wales. The advisory group will initially focus on the three key areas of Racial and Ethnic Diversity and Inclusion, LGBTQ+ ...
