All Diadora articles
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News briefsDiadora’s sales in 2023 amounted to €304m
Diadora’s sales totaled €304 million in 2023, during which the Italian brand terminated some commercial partnerships to focus on its core categories: running, tennis and soccer. Sales for the core categories were up by 16 percent compared with 2022, according to the daily Il Sole 24 Ore. The company achieved ...
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AnalysisMarket Analysis: The athletic footwear market 2022
Our annual summary of the athletic footwear market brings you the global revenue of 25 companies and compares how 2022 shaped up against 2021.
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News briefsNew Balance phases out kangaroo leather
Just months after Nike and Puma’s announcements, New Balance has informed the Center for a Humane Economy that the company will also phase out its use of kangaroo hides and stop selling kangaroo-based shoes by December 2024. Kangaroo skins are commonly used to make soccer cleats. The Center for a ...
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ArticleKangaroo Protection Act introduced in U.S. Congress
The bipartisan bill introduced in the U.S. House of Representatives would ban the sale of kangaroo body parts in the U.S., including on footwear and apparel. Months ago, Puma and Nike announced they would halt further sourcing of kangaroo skins for their respective soccer boots. The Center for a Humane ...
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ArticleDiadora releases its first sustainability report
Diadora has published its first Sustainability Report. The document refers to the period from Jan. 1 to Dec. 31, 2021. The “Diadora Sustainability Manifesto 2021- 2025,” incorporated in the business plan, conveys the company’s roadmap for implementing its renewed sustainability strategy. The Manifesto is based on four ...
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News briefsDiadora and Ducati announce multi-year deal
Diadora and Ducati have announced a multi-year sponsorship agreement that includes clothing and footwear for the team. As the technical partner and official supplier for the Ducati Lenovo Team, Diadora will provide clothing, accessories and footwear for all occasions during the championship, including travel and representation, all activities on the ...
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Infographics & DataThe largest athletic footwear brands 2020
This chart shows the revenue development of the top 24 athletic footwear brands brands in 2020 vs 2019. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefs
Diadora grows strongly in the U.S.
Diadora is projecting growth in the mid-teens for this year. In 2020, the pandemic led the Italian brand to a decline in consolidated revenues to €138 million from €168 million in 2019. Sales are on the rise particularly in the U.S. and the Benelux countries. In the U.S., Diadora expects ...
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News briefs
Deerfoot stops working for Saucony in Iberia, takes on Diadora
According to the Spanish trade publication Tradesport, Deerfoot Sport’s contract to handle the distribution for Saucony on the Iberian Peninsula came to term on Dec. 31 and was extended to June 1 but no further. Saucony’s parent company, Wolverine Worldwid, began establishing operations of its own in Spain in 2014 ...
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News briefs
Diadora re-launches apparel collection celebrating Roberto Baggio
Diadora has announced the re-release on June 10 of a capsule collection dedicated to a major former Italian football player, Roberto Baggio. The brand first launched the apparel collection at the end of May on the occasion of the release of “Il Divin Codino” (The Divine Ponytail), a Netflix biopic ...
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News briefs
Diadora introduces the new Equipe Corsa running shoe
Diadora has presented the all-new Equipe Corsa running shoe as part of the brand’s spring/summer 2021 collection. The shoe is a tribute to the Italian brand’s first running shoe, introduced in the 1970s, yet boasts an innovative design with an aerodynamic vibe. The new Diadora Equipe Corsa is an ultra-lightweight, ...
