Fanatics and The Football Association have announced an exclusive licensing agreement giving Topps the right to produce trading cards, stickers, and trading card games for England’s men’s and women’s national teams, starting in 2031.
Fanatics-owned Topps will produce trading cards, stickers, and trading card games for England’s men’s and women’s national football teams from 2031, under a new exclusive licensing agreement with The Football Association (The FA), English football’s governing body.
The deal grants Topps the right to use national team names, logos, and shirt crests, as well as exclusive collective player rights – meaning player names and likenesses during competition can appear in licensed products. It covers both the senior men’s and women’s national squads, reflecting the growing commercial footprint of women’s football in the licensed products category.
The agreement extends a commercial relationship that dates to 2018, when Fanatics became The FA’s official retail and e-commerce partner. That arrangement covers the official England online store and a physical outlet at Wembley Stadium. The partnership was renewed in 2024 before expanding into trading cards and collectibles.
The announcement follows a broader licensing push by Fanatics in the collectibles space. Earlier in May 2026, the company secured an exclusive deal with FIFA covering trading cards, stickers, and trading card games across all FIFA competitions, a contract that ends Panini’s long-standing association with World Cup sticker albums and trading cards. Starting in 2031, Topps will produce World Cup trading cards under that separate agreement.
Together, the FIFA and FA deals position Topps as the dominant publisher in international football collectibles from 2031, consolidating rights across the sport’s two most globally recognized licensing tiers – the FIFA umbrella and the English national team – under a single Fanatics-owned brand.
