DTC & E-Commerce

Latest GoPro camera boosts subscriptions, confirming DTC push

2020-10-07T16:48:00

GoPro reported that high demand for its latest action camera, the Hero9 Black, has pushed the number of paying GoPro subscribers past the 500,000 milestone. With the vast majority of consumers purchasing the new camera through the company’s website along with an annual paid GoPro subscription, which includes unlimited cloud ...

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