All E-Commerce articles – Page 2
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ArticleRed soles and a red light for Amazon in European Court of Justice proceedings
A new ECJ judgment has made it easier for brands to protect their IP rights on e-commerce platforms. Experts are calling it a “landmark” case
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Infographics & DataConversion rate of e-com shopping sites by segment, Q4
See the conversion rates of various e-com segments in Q4, including four sporting apparel and footwear categories, in our graphic.
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Infographics & DataDigital commerce development in 5 consumer categories 2021/2022
See the changes in digital commerce revenue of the last 12 months in sporting goods, footwear, apparel and more in our graphic.
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News briefsMarketmedia expects flat market development for the coming years
Marketmedia24 has launched its new “Branchen-Report Outdoor 2023,” which puts a spotlight on the market development in Germany from the pandemic years 2020 and 2021 to 2022, the latter a year overshadowed by war and inflation. Overall, Marketmedia24 sees 2022 as a year of slightly negative sales numbers (-1.4 percent) ...
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News briefsShein looks at becoming an online marketplace
Shein, one of the world’s largest online fashion retailers, is looking at becoming an online marketplace, according to The Wall Street Journal. The move would likely mean Shein becomes a direct competitor for existing e-commerce sites such as Alibaba, AliExpress and Amazon Marketplace, expanding beyond selling its own apparel and ...
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AnalysisDigital Payments and e-wallets: An overview about PayPal and co
PayPal appears to be far and away the West’s top provider of e-wallets. How did this come about, who are the competitors and what is the situation in other parts of the world?
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News briefsYouTube expands e-commerce features
YouTube is to introduce shopping features to its video feature “Shorts” service, according to Reuters. The streaming service is also testing new commission schemes for influencers who sell products through links in videos. The feature is initially being tested with eligible creators in the U.S. and will allow them to ...
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News briefsHervis launches new mobile app in six European markets
The Austria-based international retailer Hervis has launched a new mobile app that integrates the former Hervis SportsClub (a card-based-only membership tool). The app links the Hervis stores with the digital Hervis world and integrates the online store, making the complete shop assortment available. Further features such as the interactive store ...
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News briefsJD Sports to be first European retailer to go live with Nike’s connected partnership
JD Sports will be Nike’s first European retail partner for the brand’s Connected Partnership. The integrated loyalty program aims to enhance the shopping experience of customers through access to member-exclusive products and experiences. Starting in the U.K., the program will enable customers to link their JD and Nike membership accounts ...
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ArticleCross-border commerce publishes first online retail ranking
Providing an overview of the European fashion retail market in 2021, Cross-Border Commerce Europe has published a ranking of fashion retail online.
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SponsoredEnhance customer experience with a workout-based loyalty solution
How Stready’s loyalty solution supercharges engagement, loyalty and data with a workout-based loyalty solution.
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News briefsInstagram changes e-commerce strategy step by step
Meta, the parent company of Instagram and Facebook, has announced another change to Instagram’s e-commerce options. According to an internal memo quoted by The Information, it plans to remove the platform’s “Shopping” page due to “shifts in company priorities.” Instagram plans to pivot toward a less personalized version of the ...
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Case StudyHow Nike is creating the “Digitally Connected Marketplace” of the future
Nike harassed e-commerce during the pandemic like never before. Now it is integrating digital and physical shopping outlets to create new consumer experiences.
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News briefsWinners and losers in the Chinese e-commerce market
Lockdowns lasting months in some areas have unsettled consumers in China. The apparel market has not escaped this. The NPD Group provides an overview of the biggest winners and losers – sports brands among them – on the most important e-commerce platform in China, Tmall. Source: Screenshot from ...
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![SebastienRohart(left)_AdamPikett(right)[84]](https://d1f00kj7ad54bu.cloudfront.net/Pictures/100x67/8/9/5/16895_sebastienrohartleft_adampikettright84_1804.jpg)
C-Suite InterviewPrivate Sport Shop and SportPursuit merge to form Sportscape Group
CEOs Adam Pikett and Sebastien Rohart gave some insights about one of e-com’s most exciting mergers in this exclusive SGI Europe interview.
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Infographics & DataThe largest e-commerce sports shops in Europe - Q3 2021 Update
This exclusive interactive chart shows the largest e-commerce sports shops in Europe ranked by the number of website visitors in Q3 2021, with % changes vs Q2 2021. Included are regular sporting goods retailers and pure e-tailers. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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Case StudyPrivate sales clubs find new ways to command customer loyalty
Private Sport Shop has experienced impressive growth to become the number one private sales club in the sports sector. It has done so by focussing on customer loyalty, recruiting wisely and spotting trends early.
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Case StudyHow Keller Sports used events and data management to develop customer loyalty
The brand has broken new ground with app-based events that reward customers for sporting performance, not purchases
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Infographics & DataThe largest e-commerce sports shops in Europe - Q2 2021 Update
This exclusive interactive chart shows the largest e-commerce sports shops in Europe ranked by the number of website visitors in Q2 2021, with % changes vs Q1 2021. Included are regular sporting goods retailers and pure e-tailers. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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Case StudyHow Ralph Lauren transformed into a data-driven organization reviving brand relevance and driving sales
The historic American apparel brand’s sales revenue has been in decline. But by using data to understand customers better, it has carved out a brighter future.
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