All Equality & Diversity articles
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ArticleWomen redefine performance beyond function in active lifestyle industry
Influenced by a strong female perspective in design and strategy, the industry is moving toward a balance of high-functionality, circularity, and sensory comfort.
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News briefsWPA and IPPA seek to boost women’s padel in Asia
New alliance aims to boost memberships, train coaches and professionalize the sport across the continent.
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C-Suite InterviewMelissa Kaar: 'Regardless of race, gender identity, sexual orientation, ability – there is a place for everyone in sport'
Managing director Melissa Kaar discusses the adidas Foundation’s evolution from startup phase to independent entity, detailing challenges from bank accounts to building trust with grassroots partners using sport for social change.
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ArticleSporting Goods brands quietly retreat from DEI messaging
Major sporting goods companies are quietly revising or rephrasing their diversity, equity, and inclusion commitments.
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ArticleArena new global campaign focuses on freedom and inclusivity
The swimwear brand celebrates swimming as a universal and inclusive activity.
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ArticleEuropean Parliament calls for comprehensive European Sport Model reforms
For a strengthened European Sport Model the EU parliament demands improved governance, financial integrity and athlete protection.
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ArticleWomen are massive sports fans, yet feel unseen
A new study reveals that many women sports fans feel misunderstood by brands and leagues.
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News briefsNike and Special Olympics deepen collaboration with new partnership
The new agreement aims at expanding access to youth sports and improving training for Special Olympics’ Unified Sports coaches.
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ArticleFIS and Virtus sign agreement to promote inclusion in winter sports
This MoU marks a significant step toward integrating athletes with intellectual impairments into Alpine and Cross-Country skiing disciplines at the highest levels of competition.
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ArticleIntersport named official sponsor for EuroGames 2025
The multi-sport event that celebrates inclusion, diversity, and unity through sport, is the largest LGBTQIA+ event of its kind in Europe
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News briefsAdidas supports Stephen Lawrence Day Foundation scholarships at LCF
The scholarships will support young talents while fostering diversity within the creative industry.
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ArticleDFL takes a stand against racism together with clubs and brands for the 14th time
With all clubs in the Bundesliga and Bundesliga 2 and a handful of brands, the DFL takes a stand to prevent discrimination in all its forms.
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News briefsWTA and PIF introduce comprehensive maternity program
Eligible WTA players will, for the first time, receive paid maternity leave for up to 12 months.
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ArticleWomen in leadership in the sporting goods industry 2024
Women in sporting goods leadership are making gains, but progress is slow. Our 2024 report reveals where the industry stands—and what still needs to change.
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ArticleTrump’s many executive orders – and some potential effects
US President Trump has already issued a number of executive orders (EOs) since his recent swearing-in. Join us for a selective review.
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ArticlePuma recognized as Top Employer for sixth time
The Top Employers Institute has once again named Puma a “Top Employer”. In the survey Puma has received recognition from employees in all regions and from its 50 subsidiaries. SGI Europe wanted to know why Puma is so successful in this.
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News briefsUEFA launches new strategy to support women’s football
The new strategy builds on the success of UEFA’s previous plan for women’s football, Time for Action, launched in 2019.
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News briefsWomen-specific football shoe manucfacturer Ida Sports has closed a new funding round
Ida Sports, which has produced women specific football shoes since 2020, has now gained support from well-known Michele Kang’s Kynisca Sports Int’l.
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News briefsAllyson Felix launches company to empower women
Felix is joined by business partner and brother Wes Felix and sports executive Cosette Chaput.
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News briefsSport England invests £120 million to promote inclusive talent pathways in sports
The announcement comes after Team GB won 65 medals at Paris 2024.
