All Brooks articles
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Article
Foot Locker takes measures to reach two types of holiday shoppers
Saddled with a 10.5 percent year-over-year increase in inventory but also gaining some traction with customers seeking innovation and latest trend products, Foot Locker has taken strategic steps to reach both deal-seeking customers and others who want premium, on-trend items from key brands such as Nike, Puma, New Balance and ...
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Article
The Footwear Collective seeks to drive industry’s transformation towards circularity
Athletic and outdoor footwear brands Brooks Running, New Balance, On, Vibram, Crocs and Ecco, along with US lifestyle brand Reformation and US retailer Target, have partnered with EarthDNA to launch The Footwear Collective (TFC), a non-profit initiative dedicated to uniting the global footwear industry to accelerate the ...
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Analysis
Market Analysis: The athletic footwear market 2022
Our annual summary of the athletic footwear market brings you the global revenue of 25 companies and compares how 2022 shaped up against 2021.
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News briefs
Brooks launches running shoe made from partially recycled materials on path to net zero
Source: Brooks Running Green Silence Ghost 15 With the introduction of the Green Silence Ghost 15, Brooks takes another (running) step toward its net-zero emissions goal in 2040. 39.4 percent of the shoe is made from recycled materials, including 80 percent of the upper. Both represent the ...
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Article
Foot Locker committed to Lace Up strategy despite current challenges
Faced with persistent store traffic and conversion challenges, a promotional landscape, and an 11 percent year-over-year increase in inventories, Foot Locker has lowered its financial outlook for the remainder of the FY and paused its dividend for shareholders as it works to get better positioned for the upcoming holiday season ...
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News briefs
Brooks has a new partner in latest move towards responsible sourcing
Brooks Running is to partner with the global SaaS platform for supply chain traceability and compliance, TrusTrace. The move will deepen visibility across Brooks’ manufacturing supply chain and help identify and mitigate responsible sourcing and business continuity risks, with the aim of creating a more sustainable business. TrusTrace CEO and ...
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News briefs
Brooks enters resale market with ReStart program
Brooks Running has launched a new program reselling refurbished used Brooks footwear in the U.S.. The ReStart program will sell “lightly used” running shoes at three quality levels: “Like New,” “Great,” or “Good” condition. The move is part of Brooks’ sustainable consumption strategy in support of the United Nations Sustainable ...
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Article
Foot Locker lowers full-year outlook on “challenging backdrop”
Foot Locker, after reporting a 73 percent drop in Q1 operating income to $61 million and an 11.4 percent decline in total sales to $1,927 million for the period ended April 29, dialed back its FY23 outlook for revenues, comp sales and gross margin for the 12 months. The news ...
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Article
Brooks Running with 20% sales growth in Q1
After a record 2022, Brooks Running carried the momentum into the first quarter of 2023, reporting 20 percent year-over-year sales growth globally, including a record 32-percent increase in the Europe, Middle East and Africa (EMEA) region. In the first quarter, Brooks saw strong brand demand across all retail channels as ...
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Infographics & Data
Running shoes with the most versions released
Marathon season is on its way, and runners everywhere are lacing up their favorites. But which trainer models have stood the test of time?
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Article
Brooks' success builds on connection with runners worldwide
Berkshire Hathaway-owned Brooks, which continues to make strides with the global running community, generated a 6 percent increase in annual sales in 2022 to an implied $1.166 billion despite persistent supply chain obstacles within the running industry. The company also gained new customers last year in categories outside of running, ...
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Case Study
How Brooks running overcame pandemic pressures to become the biggest player in the business
Specialist running brand Brooks has clocked up sustained growth by focusing on comfort and using technology to hike shoe performance.
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Article
Deckers: Hoka is more than a running brand
Deckers Brands believes its Hoka brand, already wildly successful, has plenty of upsides ahead as a head-to-toe brand serving running, trail and hiking consumers worldwide like rivals Salomon and VF Corp.’s North Face, and less like running-centric Brooks. “We are re-looking at our category approach,” proclaimed Dave Powers, president ...
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News briefs
Center for Environmental Health finds critical BPA levels in sports bras and athletic shirts
The Oakland-based Center for Environmental Health (CEH) has conducted new research on the content of bisphenol A (BPA) in sports apparel. The institute has checked sports bras from different brands, including Athleta, Pink, Asics, The North Face, Brooks, All in Motion, Nike and Fila, as well as athletic shirts from ...
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News briefs
Go Sport opens new Paris store “La Salle de Sport”
Less than one year after the acquisition of Go Sport by Hermione People & Brands for one symbolic Euro from Rallye, the company has opened its first new store in Paris. The new, 1,700-square-meter ‘La Salle de Sport’ (the gym) retail concept at Boulevard de la Madeleine in the heart ...
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Article
Foot Locker lowers FY22 outlook slightly, but stock soars on CEO hire
U.S. retail chain Foot Locker, which operates 630 doors across Europe, has modified its FY22 outlook downward due to likely additional pressures on its H2 business. But the revision, coupled with a 9 percent decline in second-quarter sales and a 76 percent drop in Ebit for the period ended July ...
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Article
Brooks Running posts 11 percent increase in Q2 global revenue
Brooks Running, a Berkshire Hathaway firm, recorded 38 percent sales growth in the EMEA in Q2 and a 12 percent increase in the U.S. to keep the company on track for double-digit revenue growth in 2022. During the period, the brand initiated a soft launch in China that focused on ...
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News briefs
Brooks partners with Lisa Congdon on latest “Run Proud” collection
Every spring, Brooks releases a “Run Proud” collection as part of its celebration of the LGBTQ+ community and Pride. The running brand has teamed up with queer artist and illustrator Lisa Congdon on a collaborative range this year. The apparel and accessory collection is now available in men’s and women’s ...
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Article
NPD Q1 report sees U.S. footwear industry slowing down and market shifting towards new brands
Consulting firm NPD has released its latest figures for the first quarter of 2022 of the U.S. footwear market. Both the footwear industry’s sales and the revenue declined year-over-year in Q1. Sales were down 3 percent, unit sales were down 12 percent, while average prices were up 11 percent. Compared ...
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Article
Brooks stronger than ever as running industry grows
After ending 2021 with global sales of more than $1.11 billion, Brooks Running expects double-digit year-over-year growth in 2022. Despite ongoing disruptions in the global supply chain impacting the running industry, Brooks claims it will continue to deliver for runners and outperform the competition. In Q1 2022, Brooks took first ...