With the retail landscape across the region showing signs of improvement, Brooks Running sprinted to 4 percent revenue growth in Q2. Recently released Q1 market data provided by the Seattle-based company shows that the brand’s adult performance running market share in France and Germany combined increased by nearly a full percentage point year-over-year as sales in the respective markets grew by 12 percent and 10 percent, respectively, in the period ended March 31.
Josh Vaughan, most recently General Manager for the VF Corp. Icebreaker and Smartwool brands in the EMEA, becomes Brooks’ EMEA Managing Director on Aug. 1.
Overall, the group reached record global quarterly revenue in Q2, up 15 percent year-over-year, driven by double-digit increases in Wholesale and direct-to-consumer channels. Sales in the brand’s home North American market rose by 19 percent, fueled partly by the Ghost Max and a strong Ghost 16 introduction. Meanwhile, in the Asia Pacific Latin America (APLA) region, Brooks opened its first store in Shanghai in mainland China earlier this month, with plans for an additional door later this year. Also, Brooks will open stores in Beijing and Guangzhou later this year
On the marketing front, as running participation worldwide grows, the group launched a global brand platform, “Let’s Run There,” in May. The campaign addresses the evolving role that running plays in consumers’ health and wellness journeys. In the product arena, Brooks updated its Hyperion shoe franchise with the Hyperion Max 2 in June and will release 10 new or updated footwear models between August and December.
