The Germany-based, European re-commerce market leader momox continues to be on a growth course and looks back on a successful business year 2021 with an increase in sales to € 335 million. The focus of the past fiscal year at momox AG – the transformation of momox GmbH to a stock corporation became legally effective on December 2, 2021 – was primarily on extensive investment and growth efforts, which included the expansion of the two logistics locations in Leipzig, Germany, and Stettin, Poland, as well as the completion of the broad rebranding campaign of the second-hand fashion category.
With a share of 73 percent, the majority of momox AG’s generated sales come from Germany. France also represents a significant market with a turnover of approximately €58 million and a 21 percent share of the annual turnover. Six percent of the turnover flows in from Austria. The company’s own online stores for Germany continue to record significant increases: via medimops, the online store for books and media articles, an increase of 17 percent was recorded with around 6 million orders. At momox fashion, the online store for second-hand fashion, there was a 39 percent increase in orders in 2021.
In spring 2021, the completed rebranding of momoxfashion.com was rounded off with a large-scale German advertising campaign, including a new TV spot. According to the latest Second Hand Fashion Report by momox fashion, 84 percent of second-hand shoppers in Germany say that buying second-hand items has replaced purchasing a new garment for them in 2021. For just under one in two (45 percent), buying second-hand has become a matter of course. This is also reflected in the momox business figures: for example, the fashion category recorded sales of €60 million in 2021. The categories books and media items remained the driving force of sales and grew to €276 million in 2021. Trading with used books accounts for the largest share of sales in 2021 with 51 percent, closely followed by fashion with 33 percent and media articles with 16 percent.
Since its founding in 2004, the Berlin-based digital company has now bought and resold more than 250 million used books, media items and clothing and currently employs over 2,200 people at four locations.
