All Germany articles
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ArticleTracking the next stride of Germany’s performance running market 2025
Germany’s runners are consistent, data-driven, and increasingly value-conscious. These are the findings of SGI Europe’s Performance Running Report.
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ArticleOn brings LightSpray innovation to Berlin
The Swiss performance brand is bringing its new robotic shoe innovation and immersive art installation to Kraftwerk Berlin from Sept. 19–21.
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News briefsCraft opens shop-in-shop at Galeria in Munich
The Swedish performance sportswear brand opens a new location at Galeria Marienplatz.
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News briefsHoka opens first German flagship store
The US performance footwear brand has entered the German retail market with a Berlin flagship location designed to blend innovation and community.
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ArticleDecathlon to expand heavily in Germany – 60 new store openings by 2027
60 new store openings and €100 million invested in new locations and modernizations. Decathlon Germany’s expansion plans until 2027 are, to say the least, massive.
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ArticleSport 2000 introduces multi-category concept in Europe
The group opens new “Home of Expert” multi-category retail stores in Belgium and Germany, blending diverse product ranges with specialized services.
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News briefs850 German gyms offer free training sessions during European Week of Sport
Several fitness studios in Germany will offer free access from Sept. 23-30, 2024, as part of the “United Let’s Move!” campaign to encourage active lifestyles.
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News briefsSport 2000 opens Absolute Teamsport in Dresden
The unofficial opening of the new Absolute Teamsport store at the Heinz Steyr Stadium in Dresden took place on Aug. 29, 2024.
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News briefsBreuninger reportedly for sale
The iconic German department store chain is reportedly up for sale as part of a potential strategic shift in ownership.
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ArticleSexual harassment and social beauty norms keep women from exercising
A representative study by the Munich-based fitness company shows that almost half of all women are sexually harassed while working out.
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News briefsFirst Sport 2000 multi-category concept store opens in Germany
Sport 2000 Nordhorn is the group’s first multi-category retail concept store and covers a wide range of product segments, including running, fitness, sports style and team sports.
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ArticleCraft cooperates with Galeria
Craft Germany, part of the Swedish New Wave Group, is further expanding its presence in German retail through a cooperation with Galeria: With a recently opened 80sqm space at Galeria Rosenheim, the brand presents its entire product portfolio from the categories running (footwear and apparel), bike, training and cross-country skiing. ...
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News briefsSport 2000 opens more Absolute Run stores
On July 4, 2024, a new Absolute Run store opened in Aschaffenburg, Germany. With over 240 sqm of retail space, owners Cristina Aulbach and Thomas Kießling offer customers numerous running brands such as Asics, Adidas, Brooks, On, Hoka, Karhu, Saucony and New Balance and thus a suitably large and specialized ...
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News briefsDeichmann subsidiary to distribute Kappa in Germany and Austria
The German footwear company Supremo is taking over distribution of the Italian sports lifestyle brand Kappa in Germany and Austria as it further expands its portfolio of licensed brands, which already includes Tom Tailor, Lurchi and Romika. Based in Pirmasens, in the Rhineland-Palatinate region of Germany, Supremo is majority ...
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ArticleUnisport opens first store in Germany
Unisport, an e-tailer for soccer equipment with a solid social media presence, has opened its first physical store in Germany at Neuhauser Straße 5 in Munich’s city center. Unisport has been operating a successful e-commerce platform in Germany since 2016. “We are delighted to be able to offer our German ...
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ArticleANWR Group is confident about the future
At the Annual General Meeting of the international trade cooperation ANWR Group eG on June 5 in Mainhausen, Germany, the Executive Board presented the strategic fields of action for the coming years under the motto “We make trade successful”. In the future, the ANWR Group will strongly focus on the ...
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News briefsAdidas’ stripe lawsuit against Nike all but nullified
According to Reuters and others, a second appeal in Adidas’ lawsuit against Nike, first filed in 2022, has gone in favor of Nike. This lifts most of the prohibition, set by a regional court in Düsseldorf, on Nike’s use of two or three stripes on five models of pants in ...
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ArticleOn opens first store in Germany
As part of its global retail expansion, the Swiss brand On opened its first German community store in Berlin on March 15, where customers will have access to a full range of On products. To date, the brand operates 32 stores worldwide and plans to open 15 to 20 new ...
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ArticleYouGov customer loyalty ranking 2024 Germany: Sport 2000 at the forefront
The latest German Customer Loyalty Ranking 2024 by market research company YouGov in collaboration with the Handelsblatt newspaper reveals the rising stars of the year in terms of customer loyalty across 33 categories. Sport 2000 came out on top in the overall ranking with an increase of 12.8 percentage points ...
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ArticleAbsolute Run Kaufmann opens in Heilbronn
Absolute Run Kaufmann will open in Heilbronn, Germany, on Feb. 22, 2024. Behind the freshly converted store are Sport 2000 GmbH and partner Schuhhaus Kaufmann. The store in the city center, with 200 sqm of retail space, is the first Absolute Run store in the state of Baden-Württemberg. The Managing ...
