All Germany articles
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ArticleOn opens first store in Germany
As part of its global retail expansion, the Swiss brand On opened its first German community store in Berlin on March 15, where customers will have access to a full range of On products. To date, the brand operates 32 stores worldwide and plans to open 15 to 20 new ...
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ArticleYouGov customer loyalty ranking 2024 Germany: Sport 2000 at the forefront
The latest German Customer Loyalty Ranking 2024 by market research company YouGov in collaboration with the Handelsblatt newspaper reveals the rising stars of the year in terms of customer loyalty across 33 categories. Sport 2000 came out on top in the overall ranking with an increase of 12.8 percentage points ...
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ArticleAbsolute Run Kaufmann opens in Heilbronn
Absolute Run Kaufmann will open in Heilbronn, Germany, on Feb. 22, 2024. Behind the freshly converted store are Sport 2000 GmbH and partner Schuhhaus Kaufmann. The store in the city center, with 200 sqm of retail space, is the first Absolute Run store in the state of Baden-Württemberg. The Managing ...
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ArticleGerman e-commerce sales bottom out
Consumers’ lower propensity to shop was once again reflected in significantly lower overall sales in German e-commerce in 2023, according to the German e-commerce association bevh. Gross sales of consumer goods fell by 11.8 percent to €79.7 billion for the first time in 2023, compared to €90.4 billion in the ...
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ArticleSport 2000 GmbH with stable development in 2023
The consolidated gross external sales of the Sport 2000 5-country network amounted to €2.95 billion in Germany in 2023. The purchasing network comprising Germany, Switzerland, Belgium, the Netherlands and Luxembourg amounted to €4.03 billion. Due to restrained order behavior and the insolvency of some sports retailers, the purchasing volume fell ...
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Infographics & DataThe purchasing habits and motivations of “sporty” women
A new study has revealed the sports product shopping habits of women who regularly take part in sports. The results give an insight into what sports products women buy, how often, and what motivates their purchases.
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News briefsNFL returns to Europe, first match in South America
By now, we’ve grown accustomed to the National Football League (NFL) crossing the Atlantic to cater to the league’s European fans. This trend continues into the next season as it’s now confirmed that the Chicago Bears and Minnesota Vikings will face off at Tottenham Hotspur Stadium; the Jacksonville Jaguars are ...
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News briefsGerman consumer sentiment deteriorates
After the consumer mood in Germany recovered at the end of 2023, consumers are once again more pessimistic about the future in the new year. This was revealed by the consumer barometer for January published by the German Retail Association (HDE), which is compiled monthly by the Handelsblatt Research Institute ...
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ArticleWhy you need written agreements, especially in times of financial crisis
Nobody wants to think about going bankrupt, but our legal expert has one piece of advice that will help brands be ready, should the worst happen.
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ArticleSweet Protection and Kari Traa are realigning in Central Europe
The Norwegian sportswear and equipment company Active Brands is realigning its activities in Central Europe. The focus is on the two main brands Sweet Protection and Kari Traa in the DACH (Germany, Austria and Switzerland) market. The aim of Active Brands’ reorganization is to offer existing and new retail partners ...
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ArticleIntersport Germany sells Sport Voswinkel to Italian retailer
Intersport Deutschland eG (Intersport Germany) announced on Nov. 8 that it has signed an agreement on the sale of Sport Voswinkel GmbH & Co. KG to Cisalfa Sport S.p.A. by the end of 2023. “We are very pleased that we can place Sport Voswinkel GmbH & Co. KG into the ...
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News briefsGerman consumer sentiment worsens
Despite a certain stabilization in the economy as a whole, consumer sentiment in Germany fell noticeably for the first time in twelve months in November, according to the latest consumer barometer from the German Retail Association (HDE). As a result, private consumption is no longer expected to stimulate growth in ...
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ArticleGerman e-commerce lacks positive impetus
Weak consumer sentiment continues to leave its mark on German online retail. Compared with the same quarter in 2022, according to the German e-commerce and mail order retail association (bevh), online sales of goods (including VAT, not price-adjusted) fell by 13.9 percent across the sector from the beginning of July ...
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News briefsCraft Sportswear Germany restructures management
Source: Craft / New Wave GmbH Germany Felix Lechner (left) and Markus Müller In early May, the German subsidiary of the New Wave Group, New Wave GmbH, restructured its management and appointed long-time employees Felix Lechner (formerly COO) and Markus Müller (formerly Head of Marketing) to the ...
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ArticleSport-Tiedje becomes Peloton’s strategic partner in Germany
Peloton is strengthening its retail presence by entering into a collaboration with the Sport-Tiedje Group that will make the fitness retailer the exclusive distributor of Peloton fitness equipment in Germany. The collaboration represents a key milestone for the connected fitness company, expanding access to its fitness equipment and instructor-led classes ...
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ArticleDecathlon Germany's boss promoted to run Central, Eastern and Southeastern Europe
Decathlon, the sporting goods manufacturer and retailer with headquarters in France, has appointed André Weinert as its new CEO for Central, Eastern and Southeastern Europe. With immediate effect, the former CEO of Decathlon Germany thus assumes responsibility for 17 countries in which Decathlon is represented. Source: Decathlon ...
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News briefsDeichmann releases podcast following the journey of a shoe
German shoe retailer Deichmann is releasing a podcast following the journey of the shoe, from idea to sale. The podcast title “From Head to Shoe” was chosen by Deichmann employees. In a German-language interview format, host Donya Farahani will take listeners chronologically through the individual areas of the family ...
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News briefsLatest Puma limited edition inspired by tourist destination
Puma has partnered with Sport 2000’s content platform Sneaker Force to bring out the first collection dedicated to a tourist region: The Black Forest region of Germany. The idea of a limited edition was initiated jointly by Sport 2000 and the tourism marketing agency Saint Elmo’s Tourism and its client ...
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ArticleA “courtside” look at the pádel market
Sales have been flat so far this year at Padel Courts Deluxe, CEO Fernando Cánovas tells CMDsport. Now that mid-year is behind us, moreover, he believes it safe to say that 2023 will be a year of transition in the pádel-court business, with growth picking up once more in the ...
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News briefsAmazon to bring first Rivian electric delivery vehicles to Europe
Amazon has announced the launch of new customized electric delivery vehicles in Europe from Rivian, a publicly traded U.S. electric car manufacturer based in Plymouth, Michigan. More than 300 of these vehicles will enter service in Germany – in the Munich, Berlin and Düsseldorf areas – in the coming weeks. ...
