The brand’s licensing-driven business model under Authentic Brands Group delivered solid growth in 2024, with US royalties surging 56 percent while Rest of World revenues declined sharply, reflecting regional performance shifts and evolving partnership strategies.
Reebok’s worldwide brand licensing revenue increased by 9 percent to $302.5 million in 2024, up from $276.4 million a year earlier, according to a Companies House filing by U.K.-based Reebok International Limited and its subsidiary RILUK IPCO Limited, which holds the brand’s intellectual property under Authentic Brands Group (ABG).
Net income for the year also improved by 10 percent to $179.9 million, compared to $163.6 million in 2023.
While the figures do not directly represent Reebok’s total retail sales, the higher royalty income reflects continued growth at ABG’s existing licensees, as well as the addition of new licensing partners in emerging markets.
Reebok’s UK business posts strong momentum
The US market remains the cornerstone of Reebok’s licensing business, where royalties from the Sparc Group, its main distribution partner, surged 56 percent to $225.4 million. The UK also posted strong momentum, with royalties more than doubling to $48.1 million.
However, royalty income from the Rest of World segment declined sharply by 74 percent to $29.0 million, indicating a possible regional shift in brand performance or the transition of licensing agreements.
Reebok’s licensing-driven model under ABG continues to evolve as the company expands its partner base globally and positions itself across performance, lifestyle, and heritage categories.
