Growth was driven by the ecosystem strategy in both B2C and B2B.
Zalando expects gross merchandise volume (GMV) and revenues to grow by 4 to 9 percent this year, driven by the execution of its ecosystem strategy across both business-to-consumer (B2C) and business-to-business (B2B) growth vectors.
In 2024, the German online fashion retailer posted a GMV of €15.296 billion, up by 4.5 percent year-on-year after the 1.1 percent contraction seen in 2023, and revenues of €10.573 billion, up by 4.2 percent after the 1.9 percent drop in the previous year.
Adjusted Ebit in 2025 is seen rising to between €530 and €590 million. In 2024, it increased to €511.1 million from €349.9 million, surpassing the group’s updated guidance of €440 to €480 million. The adjusted Ebit margin rose from 3.5 percent in 2023 to 4.8 percent in 2024, supported by strong operational efficiencies and a significantly higher B2C gross margin, which saw a year-on-year increase of more than 2 percentage points to 43.5 percent.
The guidance does not account for effects from the planned acquisition of Hamburg-based About You. The takeover is expected to be complete by the summer of 2025.
Zalando returned to customer growth in 2024, with the number of active customers increasing by 4.5 percent to an all-time high of 51.8 million.
The group’s key B2C initiative in 2025 is to continue rolling out its updated loyalty program, Zalando Plus. The program has already been launched in Germany, Italy, Spain, France, the Netherlands, Switzerland and Austria and will be expanded to most markets this year. Zalando will also expand its platform into new markets, launching in Portugal, Greece and Bulgaria.
