All Hummel articles – Page 2
-
C-Suite InterviewHummel’s hybrid recipe with a wholesale bias drives sustainable success
Hummel has reached 2B DKK revenue. We sat down with their CEO Allan Vad Nielsen to talk about the success strategy.
-
News briefsLaureus 2022 Sport for Good Index released
Laureus, the global organization that celebrates sporting excellence and the power of sport to transform the lives of children and young people, has unveiled the second edition of the Laureus Sport for Good Index. The Index, developed in partnership with sports media and events company SportsPro, highlights the brands that ...
-
News briefsSport 2000: first annual meeting of Absolute Teamsport retailers
In late September, all 21 partners currently running a Sport 2000 Absolute Teamsport concept store gathered for the first time for an interchange of experience. The meeting of retailers from six countries took place in Antwerp, Belgium, and was supported by the main partner brands for the retail concept, Nike, ...
-
News briefsHummel unveils “toned down” Denmark kits for Qatar World Cup
Source: LinkedIn Danish jerseys by Hummel for Qatar 2022 Hummel has unveiled Denmark’s official kits for the 2022 FIFA World Cup in Qatar. All the details for Denmark’s new jerseys were toned down, including Hummel’s logo and chevrons, as a “protest against Qatar and its human rights ...
-
News briefsHummel and Amnesty International sign new two-year partnership, launch first collection
The Danish brand Hummel and Amnesty International Denmark have agreed to join forces in order to start various projects in order to raise money for the NGO’s work. As a kick-off of the new partnership, Hummel and Amnesty have designed a new lifestyle collection based on Amnesty’s black and yellow ...
-
ArticleHummel reports record year, triples German business over last three years
Hummel, the nearly 100-year-old Danish company, has reported its best annual results ever. Net profit reached 115 million Danish Kroner (€16.6m) in 2021 as turnover increased by DKK 511 million to DKK 1.858 billion (€249.7m). Wholesale revenues, which grew by 30 percent, remain a priority of the company that also ...
-
News briefsHummel raises funds for the LGBTI community
“We unite in our differences. We unite in sport,” says Hummel, announcing that it has raised £12,472 (€14,960-$16,890) for the Everton football club in the U.K. through the sale of a limited edition of Everton rainbow warm-up shirts. The amount will go to the club’s Community Youth Engagement Program, specifically ...
-
News briefs
Hummel is buying a Danish childrenswear brand
Intensifying its focus on the kids market, Hummel has agreed to take over Sometime Soon, a Danish brand of streetwear-inspired children’s clothing for boys aged 0 to 14. Cathrine Høilund, who co-founded the firm in 2015, will continue as its creative director. The takeover will only be effective in January ...
-
News briefs
Hummel enters the Indian Super League
Hummel has agreed a new partnership deal with the Hyderabad FC for the 2021/22 season. The Danish sportswear brand becomes the official kit partner of the Indian football club. As reported by The Times of India, Hummel views this new partnership as “an avenue to invest in Indian football and ...
-
News briefs
Hummel foresees a rebound after a poor year
Because of its extensive exposure to grassroots and team sports, which were closed by the Covid pandemic, Hummel has reported poor results for 2020. The Danish company’s sales declined to DKK 1,347 million (€181.1m-$219.4m) last year, despite the opening of new foreign subsidiaries in 2019 and the takeover of Halo ...
-
News briefs
Hummel partners with Red Bull Racing Esports
Hummel has become the official team kit partner of the Red Bull Racing Esports Team. The Danish sportswear brand will deliver a special range of performance clothing for the team. The full range of Red Bull Racing Esports apparel will also be available to fans for purchase in the spring ...
-
News briefs
Hummel replaces UA as Southampton’s sponsor
Hummel is going to take the place of Under Armour as the kit supplier of the Southampton football team, which plays in the English Premier League (EPL), for five years, starting with the 2021/22 playing season. UA and Southampton have mutually agreed to terminate their original seven-year contract two years ...
-
News briefs
Hummel dresses up Norwegian handball players
Hummel has signed a deal to be the official partner and technical supplier of the Norwegian Handball Federation (NHF) from July 1 through Dec. 31, 2023. The agreement covers all official on-court and off-court sports apparel and accessories as well as medical equipment and resin.
-
News briefs
Hummel replaces Umbro as Everton’s kit supplier
Hummel has agreed to a three-year deal as the new kit sponsor of Everton, the English football club that competes in the Premier League. The agreement is reportedly worth more than double the expiring contract with Umbro, which called for fees of between £4 and £5 million per year. The ...
- Previous Page
- Page1
- Page2
- Next Page
