All Italy articles
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News briefsBlue Tomato expands presence in Italy: three new stores opened
After entering the Italian market with the opening of its very first store in Trento last May, Austria-based board sports and lifestyle specialist Blue Tomato, part of US-based Zumiez, has opened three more stores in Milan, Bergamo and Udine before the end of 2023. With over 850 employees and more ...
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News briefsA new association of Italian trade fairs
IT-EX is the name of a new association of Italian international trade fairs, created with the objective of promoting the interests of the sector and its internationalization. The new body, established on Feb. 7, was founded by Fondazione Fiera Milano with AIMPES Servizi, A.N.C.I. Servizi, ASSOMAC Servizi, CEU – Centro ...
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ArticleNorth-South gap persists in sports participation in Italy, says new report
Physically inactive people in Italy, who neither play sports nor participate in physical activity in their spare time, were 39.1 percent of the population in 2022, up from 34.8 percent in 2021, according to a new report titled “Gli Italiani e lo Sport” (tr.: “Italians and Sports”). Physical inactivity rates ...
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News briefsSport sponsorship’s growth in Italy is projected to accelerate this year
Sport sponsorship in Italy exceeded forecasts and grew by 1.5 percent in 2023 compared with 2022, reaching €780 million. Growth was primarily driven by Serie A, followed by investments in Lega Basket Serie A, football Serie B and volleyball SuperLega. According to the 23th edition of Il Futuro della Sponsorizzazione ...
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ArticleSports industry contributes 1.3% to Italy’s GDP, new report shows
Italy’s sports industry is worth €22 billion and contributes 1.3 percent to the nation’s gross domestic product (GDP), according to a new report. “Rapporto Sport 2023” was presented on Jan. 30 by Istituto per il Credito Sportivo (ICS) and Sport e Salute, an Italian public body that ...
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News briefsPadel Trend Expo kicks off in Milan
The second edition of Padel Trend Expo is kicking off on Jan. 19 at Allianz MiCo in Milan. The international event entirely dedicated to the sport of padel brings together industry operators to discover future trends and the latest innovations in the sport. In 2023, the inaugural edition of the ...
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News briefsAsics Italia moves to new HQ
Japanese sportswear firm Asics has inaugurated its new Italian headquarters at Corso Alcide De Gasperi 57, in the Piedmontese city of Cuneo. Its previous Italian headquarters were located at Palazzo di Madonna dell’Olmo, also in Cuneo. The new two-floor space is designed to encourage sociality, explained the company. There are ...
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ArticleProwinter 2024 Bolzano: Jan. 10-12, 2024
The twenty-fourth edition of the Italian trade show Prowinter is just around the corner and takes place from Jan. 10-12 at the main hall of Fiera Bolzano’s exhibition center. Besides being a meeting point for companies, rental companies and retailers, Prowinter 2024 will be enriched with new initiatives that will ...
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News briefsUnder Armour opens two new stores in Italy with Oberalp
Oberalp Group, the exclusive distributor of Under Armour in Italy, has recently opened two new Under Armour stores in the country. There’s a new Under Armour Brand House at the new Merlata Bloom shopping mall near Milan since Nov. 15, with 140 sqm focusing on training, running and sportstyle. In ...
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News briefsDecathlon opens megastore at new Merlata Bloom mall in Italy
Decathlon has moved its historic Baranzate store, near Milan, which had been there for 30 years, to the new Merlata Bloom shopping mall on Nov. 18. The new store boasts a larger surface – from 4,500 sqm in Baranzate to 5,500 sqm – and a staff of 83 people, including ...
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News briefsNew expo and second tournament at Monte Carlo
BSG Group, a 30-year-old marketing agency with operations in Rome and Milan, is expanding on a project it brought to life in April of this year: the first edition of the Five Padel Cup, a quintuple tournament in Monte Carlo. Next year’s tournament will be held in conjunction with a ...
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News briefsCisalfa opens new flagship store near Verona
Italian sporting goods retailer Cisalfa has inaugurated a new flagship store in Sona, near Verona. With a surface of 2,500 sqm, it is Cisalfa’s fifth largest store in Italy, after Gugliasco, Brescia, Porta di Roma and Roma Eur. The new store, which sells products from over 100 brands, represents an ...
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News briefsPadel is experiencing exponential growth in Italy
Italy is second in Europe (after Spain) regarding the number of padel courts and participants, the International Padel Federation (IPF) said in a statement. The country experienced an increase of 16 percent in facilities (sports clubs, padel clubs, accommodation facilities) in the first nine months of 2023 compared to 2022 ...
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News briefsSport enters the Italian Constitution
In a historical step, Italy’s Chamber of Deputies unanimously approved on Sept. 20 an amendment to include sport in the Constitution. The measure had already received the green light from the Senate. The following paragraph has been added to Article 33, which refers to art and science: “The Republic recognizes ...
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News briefsHelly Hansen Italy has a new country manager
Michele Battocchio is the new country manager for Italy of the Norwegian brand Helly Hansen. Battocchio has more than 25 years of experience in sporting goods, footwear and fashion at the national and international level. He previously worked for UYN, Garmont and Northwave. Battocchio will be based at Helly Hansen’s ...
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ArticleMilan to become “the first wellness city”
Technogym’s founder and president, Nerio Alessandri, is planning to make Milan the “first wellness city,” as he has said in an interview with Corriere della Sera. In 2003, Alessandri founded the Wellness Foundation, based in Italy’s Romagna, where Technogym is also headquartered. The Wellness Foundation promotes scientific research, health education ...
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ArticleAfter Mexico, Shein plans to roll out in Europe’s larger markets
Shein, the Singapore-based fast-fashion online retailer, announced that it is expanding its marketplace to Mexico, and that launches in Germany, Spain, France and Italy “will soon follow suit.” The marketplace was previously rolled out in Brazil and the U.S. Shein noted that the local marketplaces offer products from third parties ...
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News briefsDecathlon Italy celebrates its 30th anniversary
Founded in France in 1976, Decathlon is present today in more than 70 countries with 105,000 employees, and has been present on the Italian market since 1993. The company has 145 stores, four warehouses, two production sites and a staff of over 8,000 people in Italy alone. In addition, the ...
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News briefsBlue Tomato enters Italian market
Source: Mattia Caravello (OUTBND SRL) Tiziano Taglianozzi, Shop Manager at the new Trento store Boardsports and lifestyle specialist Blue Tomato, part of U.S. company Zumiez since 2012, has opened its first store in Italy. The omnichannel chain opened a 250-sqm store last week on Via Paolo Oss-Mazzurana ...
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News briefsAW LAB launches new store concept in Italy
Sneakers and lifestyle retail chain AW LAB has introduced a new retail concept in its Italian stores in Rimini, Viareggio, Rome, Verona and Carini. The new store concept, developed in partnership with London-based agency TRC, is meant to provide a contemporary feel and enhance the shopping experience. The retail concept ...
