All Italy articles
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ArticleItaly enforces helmet rule for all skiers
From Nov. 1, Italy will require all snow sports participants to wear CE-certified helmets, tightening slope safety ahead of the Milano Cortina 2026 Olympics.
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News briefsA drop by 7.0% for Italian footwear manufacturers revenues in Q1
Meanwhile, Italian imports grew by 12.3 percent in value to €1.867 billion, resulting in a trade surplus of €1.169 billion
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News briefsPadel continues to grow in Italy
The country passed the milestone of 4,000 indoor padel courts in 2024 and is expected to reach 10,000 courts overall this year.
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News briefsPerfect Moment has new sales agencies in two regions
The luxury ski wear has signed two new cooperation agreements with sales agencies for Southern Europe and Japan.
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ArticleKizik expands global reach with new distribution deals
The Utah-based hands-free shoe brand announces new distribution agreements in Taiwan, Italy, and Southeast Asia, marking significant global growth.
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News briefsOn opens first Italian flagship
After accelerating in Q2, the Swiss brand is also expanding its retail footprint.
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News briefsPuma introduces made-in-Italy footwear collection
The German company reissues five of its classic silhouettes, all crafted in Italy using premium materials.
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ArticleRyder Cup 2023 reportedly generated €262 million for the Italian economy
The 2023 Ryder Cup at Marco Simone Golf and Country Club in Rome boosted economic activity in Italy by €262 million, according to a report by researchers from Sheffield Hallam University’s Sport Industry Research Centre (SIRC). The figure marks a record for a Ryder Cup held in Europe and an ...
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ArticleCisalfa opens first Intersport Superstore to strengthen presence in Italy
The Cisalfa Group has opened the first Intersport Superstore in Italy, a new format of multi-brand sports stores. This is a key part of the Italian group’s expansion plan to diversify its offerings and appeal to a broad and diverse customer base to reach new market segments and better respond ...
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News briefsFútbol Emotion opens second Italian store
Sports Emotion has opened its second store of the year, according to CMDsport. The first was a third Basketball Emotion store in Spain, located in Zaragoza. This one is the second Fútbol Emotion store in Italy, in the city of Arese, Milan province – not far from the Italian beachhead ...
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News briefsBlue Tomato expands presence in Italy: three new stores opened
After entering the Italian market with the opening of its very first store in Trento last May, Austria-based board sports and lifestyle specialist Blue Tomato, part of US-based Zumiez, has opened three more stores in Milan, Bergamo and Udine before the end of 2023. With over 850 employees and more ...
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News briefsA new association of Italian trade fairs
IT-EX is the name of a new association of Italian international trade fairs, created with the objective of promoting the interests of the sector and its internationalization. The new body, established on Feb. 7, was founded by Fondazione Fiera Milano with AIMPES Servizi, A.N.C.I. Servizi, ASSOMAC Servizi, CEU – Centro ...
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ArticleNorth-South gap persists in sports participation in Italy, says new report
Physically inactive people in Italy, who neither play sports nor participate in physical activity in their spare time, were 39.1 percent of the population in 2022, up from 34.8 percent in 2021, according to a new report titled “Gli Italiani e lo Sport” (tr.: “Italians and Sports”). Physical inactivity rates ...
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News briefsSport sponsorship’s growth in Italy is projected to accelerate this year
Sport sponsorship in Italy exceeded forecasts and grew by 1.5 percent in 2023 compared with 2022, reaching €780 million. Growth was primarily driven by Serie A, followed by investments in Lega Basket Serie A, football Serie B and volleyball SuperLega. According to the 23th edition of Il Futuro della Sponsorizzazione ...
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ArticleSports industry contributes 1.3% to Italy’s GDP, new report shows
Italy’s sports industry is worth €22 billion and contributes 1.3 percent to the nation’s gross domestic product (GDP), according to a new report. “Rapporto Sport 2023” was presented on Jan. 30 by Istituto per il Credito Sportivo (ICS) and Sport e Salute, an Italian public body that ...
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News briefsPadel Trend Expo kicks off in Milan
The second edition of Padel Trend Expo is kicking off on Jan. 19 at Allianz MiCo in Milan. The international event entirely dedicated to the sport of padel brings together industry operators to discover future trends and the latest innovations in the sport. In 2023, the inaugural edition of the ...
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News briefsAsics Italia moves to new HQ
Japanese sportswear firm Asics has inaugurated its new Italian headquarters at Corso Alcide De Gasperi 57, in the Piedmontese city of Cuneo. Its previous Italian headquarters were located at Palazzo di Madonna dell’Olmo, also in Cuneo. The new two-floor space is designed to encourage sociality, explained the company. There are ...
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ArticleProwinter 2024 Bolzano: Jan. 10-12, 2024
The twenty-fourth edition of the Italian trade show Prowinter is just around the corner and takes place from Jan. 10-12 at the main hall of Fiera Bolzano’s exhibition center. Besides being a meeting point for companies, rental companies and retailers, Prowinter 2024 will be enriched with new initiatives that will ...
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News briefsUnder Armour opens two new stores in Italy with Oberalp
Oberalp Group, the exclusive distributor of Under Armour in Italy, has recently opened two new Under Armour stores in the country. There’s a new Under Armour Brand House at the new Merlata Bloom shopping mall near Milan since Nov. 15, with 140 sqm focusing on training, running and sportstyle. In ...
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News briefsDecathlon opens megastore at new Merlata Bloom mall in Italy
Decathlon has moved its historic Baranzate store, near Milan, which had been there for 30 years, to the new Merlata Bloom shopping mall on Nov. 18. The new store boasts a larger surface – from 4,500 sqm in Baranzate to 5,500 sqm – and a staff of 83 people, including ...
