Latest Developments Adidas – Page 4
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ArticleAdidas signs first high school women’s player
In the search for the next superstar, brands are signing sponsorship deals with even younger talent. Adidas has partnered with a 16-year-old highschool hooper for the first time.
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ArticleAdidas Q3: Ready to deliver revenue growth of 10%
In its Q3 report, Adidas says it is examining a business model focused on a new generation of consumers and is ready to deliver currency-neutral revenue growth of approximately 10% in 2024.
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ArticleRussian sporting goods market growth slows down
In 2024, the sporting goods market is largely driven by growth in sales in the SUP board segment, where the demand spiked by 176 percent during the first seven months of the year, Check Index estimated.
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ArticleTopsports’ H1 revenues, profit tumble
Greater China’s top Nike and Adidas retailer saw sales, profit and gross margin fall in the six months to August 31.
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ArticleAdidas lifts FY guidance after another strong quarter
Citing current brand momentum and better-than-expected results in Q3 ended Sept. 30, Adidas increased its FY24 guidance for a second consecutive period. The German group is now forecasting about 10 percent currency-neutral sales this fiscal year, up from a prior outlook of a high-single-digit rate and €1.2 billion in ...
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ArticleThree sports companies on the Forbes list
When Forbes business magazine published its annual list of the World’s Best Employers, three sports companies were among the top 50. Almost.
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ArticleJürgen Klopp returns to leadership position as Red Bull’s Global Head of Soccer
Jürgen Klopp, the 57-year-old German, will assume the role of Global Head of Soccer at Red Bull on Jan. 1, 2025.
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ArticleWell-known brand-name products surface on Shein
Major brands face scrutiny as their products appear on Shein, sparking environmental and ethical concerns.
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ArticleAdidas to close offices of sports app developer Runtastic in Austria
The closure affects 170 employees as part of the German company’s strategic shift to centralize digital operations.
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ArticleAll For Padel keen on the US
The Adidas license holder for padel will be launching a pickleball collection.
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ArticleFoot Locker starts 50th anniversary by striking the NYSE opening bell
Foot Locker turns 50 and celebrates all through the month of September.
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ArticleEuro 2024 – The figures, the fans and the brands
Who were the fans of the Euro 2024 in Germany, how many games did they watch, and what companies did they associate with the tournament? YouGov asked a thousand people.
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ArticleFoot Locker customer prioritizes discretionary spending on footwear
Foot Locker stays on course despite economic challenges, focusing on its loyalty program, expanded brand portfolio, and upcoming mobile app launch.
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ArticleTop three changes in the 2024 Stifel US sneaker survey
Nike, New Balance and Adidas are the most popular sneaker brands in Stifel’s 17th sneaker survey.
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ArticleStars and Stripes: Adidas new Champions League matchballs presented
Returning to a more classic look, but with updated technology, the new Adidas matchball´s for Champions League 2024/25 is here.
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ArticleThree stripes celebrate 75 years
Adidas celebrates 75 years of innovations in the sports industry. Or is it 100?
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ArticleUkrainian sporting goods market on a rollercoaster ride
The Ukrainian sporting goods market has shrunk considerably due to the war; sales and imports are far below pre-war levels, and recovery is uncertain, even if military orders bolster wholesale.
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ArticleTenniscore: How tennis grows by conquering the fashion world
Zendaya is starring in a tennis movie, Louis Vuitton is featuring tennis stars Roger Federer and Rafael Nadal in a campaign, Highsnobiety is releasing a limited tennis capsule with Lacoste, and brands like On are getting into the game. Tennis is making a brilliant comeback!
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ArticleAdidas’ results in step with earlier guidance
The preliminary Q2 results published in mid-July were confirmed with the official figures: The group posted sales growth of 8.9% to €5.82 billion.
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ArticleParis 2024: A powerful symbiosis of openings, product launches, cultural events, mishaps and scandals
By the time the 2024 Summer Olympic Games officially opened in Paris last week, the mega-event had already cast a shadow. For weeks, the events, store openings and product launches of a wide range of players had followed one another like pearls on a string.
