LATEST – Page 194
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News briefs
BASF has developed a high-performance polyurethane for the midsole of...
BASF has developed a high-performance polyurethane for the midsole of Mizuno's new TC-01 and TC-02 athletic shoes that is said to help improve the wearer's performance and balance. The Elastopan polyurethane that has been introduced in Mizuno's new footwear has high hydrolysis resistance and good bonding strength, according to BASF's ...
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News briefs
Nike has unveiled the Nike Vapor, an innovative performance swim...
Nike has unveiled the Nike Vapor, an innovative performance swim goggle. The new goggle, approved by the International Swimming Federation (FINA), is designed to minimize drag and maximize field of view, for optimal performance. It features curved, oversized, drag resistant lenses, maximizing the horizontal and vertical field of view and ...
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News briefs
Spyder has teamed up with Eastman Chemical to be the...
Spyder has teamed up with Eastman Chemical to be the first brand to incorporate Eastman's Avra, a new, flat performance microfiber technology, into its performance baselayer and mid-layer products. Avra performance fibers are said to wick moisture and dry up to 50 percent faster than conventional polyester fibers. The U.S. ...
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News briefs
Goldwin, which has been offering its highly technical skiwear mainly...
Goldwin, which has been offering its highly technical skiwear mainly outside Japan, has recently expanded the product range of its C3fit brand of functional apparel. Goldwin will launch an autumn/winter and spring/summer collection for the brand and cover various sports. The logo with the C3's remains, as it is well ...
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News briefs
Sabic, the chemical group based in Saudi Arabia, has unveiled...
Sabic, the chemical group based in Saudi Arabia, has unveiled a new polyolefin elastomer foam solution designed for both athletic and casual footwear. Thanks to their consistency, low density and high-performance properties, the new Fortify C11075DF and Fortify C05075DF – where “DF” stands for Dedicated Footwear – provide stable foamability, ...
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News briefs
Natch!, the German brand for sports accessories that belongs to...
Natch!, the German brand for sports accessories that belongs to BNS, has launched a new insole for autumn/winter. Called Thermo Soft, the insole is for trekking, skiing and running and is made with PrimaLoft Gold Eco, an insulating material 90 percent of which consists of recycled fibers from plastic bottles. ...
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News briefs
Swiss-Ski's teams for ski-cross, aerials and moguls received their new...
Swiss-Ski's teams for ski-cross, aerials and moguls received their new apparel for the 2019/20 season at the end of October. The athletes and their outfitter, Schöffel, have decided to set an example for sustainability. Instead of ordering new thermal clothing, Swiss-Ski will be competing with the Schöffel products from last ...
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News briefs
Esprit has become the third official partner for the women's...
Esprit has become the third official partner for the women's side of the Union of European Football Associations (Uefa). Last year, Uefa boldly broke down the traditional sports sponsorship model by unbundling the sponsorship rights from the men's game. The first sponsors to join were Nike and Visa, with Nike ...
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News briefs
Crocs has made the Indian actress Priyanka Chopra Jonas one...
Crocs has made the Indian actress Priyanka Chopra Jonas one of the global brand ambassadors for its four-year-old “Come as You Are” campaign, which urges people to be comfortable in their shoes. Other actresses on that list include Zooey Deschanel of the U.S., Suzu Hirose of Japan, Kim Sejeong of ...
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News briefs
Nicky Spinks, the Inov-8 brand ambassador, and her running partner,...
Nicky Spinks, the Inov-8 brand ambassador, and her running partner, Stephanie Case, were the women who endured the longest at this year's Barkley Marathons. For the second year in a row, no one finished the race. Indeed, since its inaugural edition in 1986, only 15 runners – all of them ...
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News briefs
Macron has announced an extended agreement with Italy's Fiamme Oro,...
Macron has announced an extended agreement with Italy's Fiamme Oro, the sports group of the country's state police. The Italian brand will now provide the kit for the whole group of Fiamme Oro sporting clubs. The garments will feature the traditional cardinal and sky blue colors of Fiamme Oro. They ...
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News briefs
Andreas Wolf, goalkeeper of the German national handball team and...
Andreas Wolf, goalkeeper of the German national handball team and member of the Polish handball team PGE Vive Kielce, has been engaged as a brand ambassador for Uhlsport's Kempa brand. He will wear Kempa's “Wing Lite 2.0” handball shoes from now on. Wolf won the European Handball Championships with the ...
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News briefs
Nike has launched a new “Just Do It” marketing campaign...
Nike has launched a new “Just Do It” marketing campaign in Germany. A spot for the campaign was recently filmed in Berlin and in the federal state of Brandenburg with 16 athletes taking part. Members of Nike+ received a preview on the Nike app before the launch. Nike will also ...
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Article
A tweet imperils multiple basketball deals
Basketball is very popular in China, but in response to a few words delivered on social media, the two major Chinese internet marketplaces and several retailers in major Chinese cities have pulled all merchandise bearing the brands of the Houston Rockets or the NBA from their shelves. Nike took similar ...
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Article
Intersport Russia is found selling fake items
While the current Russian licensee of Intersport is winding down its loss-making operations, the court of arbitration of the Russian republic of Buryatia has found an Intersport store in the city of Ulan-Ude guilty of selling counterfeit sporting goods under the brands of Adidas, Reebok and Nike.
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Article
Nike and Lululemon top a frugal teen market
Piper Jaffray, the American investment bank and institutional securities firm, has released the latest edition of its semi-annual “Taking Stock With Teens” survey, which follows trends in the spending and brand preferences of teenagers. This 38th edition, which surveyed 9,500 teenagers in 42 U.S. states, may be indicative of trends ...
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News briefs
Nike has acquired TraceMe, a start-up founded by Russell Wilson,...
Nike has acquired TraceMe, a start-up founded by Russell Wilson, a quarterback with the Seattle Seahawks, an American football team, and funded to the tune of $9 million by the Madrona Venture Group and the founders of Amazon, Alibaba and YouTube: Jeff Bezos, Joe Tsai and Chad Hurley, respectively. TraceMe ...
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Short stops
Marty Pomfry, a former executive of Nike and Fossil, has...
Marty Pomfry, a former executive of Nike and Fossil, has been appointed by Patagonia as general manager of its Japanese subsidiary
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News briefs
For the first time, Adidas is launching baseball cleats within...
For the first time, Adidas is launching baseball cleats within a videogame. The 8-Bit collection is making its debut through the Playstation game MLB: The Show. In addition, the German footwear and apparel company has hired AvatarLabs to create a Snapchat game called Baseball's Next Level, which features Adizero and ...
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News briefs
Adidas has released a running shoe that is specially conceived...
Adidas has released a running shoe that is specially conceived for winter weather. The PulseBoost HD Winterised uses ballistic nylon uppers and traction technology to maintain dry feet and steady footing through wet winter conditions. The ballistic nylon upper is treated to protect feet from cold and moisture, while extra ...
