LATEST – Page 214
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News briefs
For the third year in a row, Deporvillage is the...
For the third year in a row, Deporvillage is the official store of La Vuelta, cycling's Tour of Spain, scheduled for Aug. 24 to Sept. 15. For the first time, the Spanish sports e-tailer will have the exclusive rights to two of the race's official jerseys, for the Alicante and ...
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News briefs
Powerbar is expanding its involvement in the triathlon races of...
Powerbar is expanding its involvement in the triathlon races of the Germany-based Challenge Family and will be the official nutrition partner for the competitions in Riccione (Italy), Herning (Denmark), Walchsee (Austria), Almer-Amsterdam (Netherlands) and Peguera-Mallorca (Spain) for the next two years. Powerbar will also provide the athletes at The Championship ...
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News briefs
Pomoca won big at the Ski Mountaineering World Championships, in...
Pomoca won big at the Ski Mountaineering World Championships, in the Swiss town of Villars-sur-Ollon. Some 40 of the 55 medalists this year wore skins with the Pomoca brand. Headquartered in Denges, Switzerland, Pomoca was founded in 1933 as Dufour & Cie. The Pomoca name was registered in 1957. Since ...
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News briefs
Ellesse has unveiled an exclusive apparel partnership with Tennis Scotland....
Ellesse has unveiled an exclusive apparel partnership with Tennis Scotland. Under the terms of the contract, the Italian brand will provide performance sportswear to Tennis Scotland's players, coaches and staff, as well as clothing to tournament officials and development officers. Ellesse was founded 60 years ago by Leonardo Servadio, whose ...
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News briefs
Under Armour (UA) has unveiled Mick Schumacher as a new...
Under Armour (UA) has unveiled Mick Schumacher as a new brand ambassador. Mick is the reigning Formula 3 champion and the son of Michael Schumacher, seven-time Formula 1 world champion. Mick will wear UA's apparel for the remainder of the 2019 season. The brand has also announced a new product ...
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News briefs
Tecnifibre, the French manufacturer of sporting equipment, specializing in tennis...
Tecnifibre, the French manufacturer of sporting equipment, specializing in tennis and squash, has adopted a new logo featuring the three colors of the French flag – blue, white and red. The company launched its new brand identity with a soirée at the Tripot Régnier in Paris in the presence of ...
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News briefs
Vans held one of its largest House of Vans pop-up...
Vans held one of its largest House of Vans pop-up experiences to date in Berlin on March 29-31. The event celebrated music, art, action sports and street culture. The program was free to the community.
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News briefs
Macron has announced a new partnership with the Armenian Football...
Macron has announced a new partnership with the Armenian Football Federation (FFA) that makes the Italian company the FFA technical sponsor, starting from Jan. 1, 2020. The contract will run until Dec. 20, 2023. Macron will be the official supplier of Armenia's national team and teams of all age categories, ...
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News briefs
Merrell has introduced Meadow, its first dog ambassador. Meadow is...
Merrell has introduced Meadow, its first dog ambassador. Meadow is a two-year-old Border Collie, and is based in Atlanta, Georgia. The pup loves being in the outdoors, and brings smiles to fellow hikers along the way, said the company.
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News briefs
Lowa, one of Tecnica Group's brands, is the new main...
Lowa, one of Tecnica Group's brands, is the new main sponsor of the International Four Day Marches Nijmegen (Nijmeegse Vierdaagse), the largest multiple-day marching event in the world. The race is organized every year in Nijmegen, Netherlands, in July. Participants, who come from all over the world, walk 30, 40 ...
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News briefs
Oakley has announced a partnership with Patrick Mahomes II, the...
Oakley has announced a partnership with Patrick Mahomes II, the National Football League Most Valuable Player Award (NFL MVP) recipient. Mahomes, 23, turned professional in 2018. He is the first football player to sign an endorsement deal with Oakley. To celebrate the addition of the quarterback to Oakley's roster of ...
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Nike is reportedly negotiating a huge deal with the Liverpool...
Nike is reportedly negotiating a huge deal with the Liverpool football club
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Asics will replace Skechers as official footwear and apparel partner...
Asics will replace Skechers as official footwear and apparel partner and presenting sponsor of the Los Angeles Marathon for five years, starting in 2020
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Dunlop has renewed its sponsorship as the official ball of...
Dunlop has renewed its sponsorship as the official ball of the ATP Tour for the next five years
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Decathlon has signed a one-year partnership deal with the Tremplin,...
Decathlon has signed a one-year partnership deal with the Tremplin, the Parisian incubator for sport-related companies and activities, created by Paris&CO in 2015
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Adidas Golf has extended its partnership with England Golf, which...
Adidas Golf has extended its partnership with England Golf, which began in 2015, through to 2020
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Macron has extended its kit sponsorship deal with Vitória Sport...
Macron has extended its kit sponsorship deal with Vitória Sport Clube, the Portuguese football club, until the 2025/26 season
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Deeply, the Portuguese wetsuit company, has signed a deal with...
Deeply, the Portuguese wetsuit company, has signed a deal with the World Surf League (WSL) to become WSL Anglet Qualifying Series Event Headline Sponsor for 2019 and 2020
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News briefs
Adidas has partnered with the New Zealand men's rugby union...
Adidas has partnered with the New Zealand men's rugby union team, the All Blacks, to design new training apparel for the team made from recovered ocean plastic. The jersey is part of the first Adidas Parley rugby collection, which continues the brand's relationship with Parley for the Oceans, the ocean ...
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Article
Polartec is in good shape ahead of its sale
While confirming reports that their company is up for sale, officials of Polartec feel confident that it has the right products for the market, following a series of strategic moves taken in the past few years, as shown in part by the awards that it has recently won. The new ...
