LATEST – Page 216
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News briefs
Under Armour (UA)'s social compliance program has been accredited by...
Under Armour (UA)'s social compliance program has been accredited by the Fair Labor Association (FLA), the multi-stakeholder organization that monitors labor standards in order to promote and protect workers' rights and improve conditions in the workplace. The accreditation follows a multi-year examination of a company's labor compliance program that supports ...
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News briefs
Adidas has announced in a tweet that its sponsored players...
Adidas has announced in a tweet that its sponsored players on the winning team in the upcoming 2019 Fifa Women's World Cup, starting in France on June 7, will get the same performance bonus as their male counterparts. The announcement was made just hours after it was revealed that the ...
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Article
Good quarter for Nike
Nike delivered a strong third quarter for the three-month period ended Feb. 28, particularly in terms of sales growth in Europe and China. On a currency-neutral basis, the Nike brand's sales went up by 12 percent in Europe, the Middle East and Africa (EMEA) and by 24 percent in Greater ...
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Article
A record Ebit margin for Adidas
The Adidas Group reported last week a 20 percent increase in net income to €1,709 million from continuing operations for 2018. Excluding losses from discontinued operations – which, as a result of last year's divestiture of Rockport, declined last year to €5 million from €254 million the year before – ...
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Article
Shankland will lead the Adidas Group’s operations
The 47-year-old Australian native, who has been with Adidas for 22 years, took the place of Gil Steyaert on the executive board of the Adidas Group at the beginning of this week to be charge of global operations. Steyart, a 56-year-old Frenchman who has been sitting on the board for ...
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Article
Anta puts pressure on Amer’s shareholders
Changing the cards, Mascot-Bidco, the investment vehicle set up by a consortium of investors led by Anta Sports Products for the takeover of Amer Sports, has given 4 PM Finnish time tomorrow as the deadline for obtaining pledges for at least 90 percent of Amer's shares. It had previously extended ...
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Article
Anta’s sales and profits surge
Anta accelerated its expansion in 2018 with a sales increase of 44.4 percent to 24.1 billion yuan renminbi (€3.2bn-$3.6bn), which led to an unprecedented profit for the Chinese group. The company's gross margin firmed up by 3.2 percentage points to 52.6 percent, while the operating margin inched down by 0.2 ...
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Article
Altra picks up speed in Europe
The demand for the American brand of running shoes has been picking up strongly in Europe following its acquisition in June 2014 by VF Corp., which is integrating it with its other sales and marketing operations in the region. As before, when it was owned by Icon Health & Fitness, ...
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Article
Nike remains the most valuable apparel brand
Remaining in the N° 1 spot in the rankings of Brand Finance, the Swoosh consolidated its position last year as the most valuable brand of clothing, with its value rising by 16 percent to $32.4 billion.The consultancy said that Nike's progress had been driven by its high-impact marketing strategies at ...
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News briefs
Jim Gatto, former head of basketball marketing for Adidas, was...
Jim Gatto, former head of basketball marketing for Adidas, was sentenced to nine months in prison by a New York court on charge of defrauding a number of NCAA college programs by paying promising athletes to attend their schools, making them ineligible to play. Two of his assistants, Merle Code ...
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News briefs
Lindsey Vonn, the retired skier and longtime Under Armour athlete,...
Lindsey Vonn, the retired skier and longtime Under Armour athlete, is joining Team Project Rock as a global ambassador. Project Rock is a collection of Under Armour training apparel and gear named for Dwayne “The Rock” Johnson, the actor and Under Armour athlete. The next Project Rock collection is launching ...
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News briefs
Adidas has signed multi-year sponsorships with two American football players...
Adidas has signed multi-year sponsorships with two American football players at the top-tier university level: Marquise “Hollywood” Brown of Oklahoma and Hakeem Butler of Iowa State. Both play the position of wide receiver. Butler recently debuted this year's Adizero 40 cleats and Adizero 8.0 cleats during on-field workouts and 40-yard dash trials in ...
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News briefs
Nike is reportedly offering to pay as much as $200...
Nike is reportedly offering to pay as much as $200 million to sponsor the American team at the Los Angeles Olympic and Paralymic Games in 2028, provide volunteer uniforms, and secure the right to put the Swoosh on the Games' official merchandise. Nike has been a sponsor of the U.S. ...
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News briefs
Nike has signed a four-year partnership deal with Tencent that...
Nike has signed a four-year partnership deal with Tencent that makes the American brand the exclusive, official apparel and footwear partner of League of Legends Pro League (LPL) in China. League of Legends, a popular online multiplayer videogame, is made by Riot Games, a subsidiary of Tencent Holdings. Starting this ...
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News briefs
Nike's “Dream Crazier” commercial ran during the latest Oscars award...
Nike's “Dream Crazier” commercial ran during the latest Oscars award ceremony, on Feb. 24. The spot, which is narrated by Serena Williams, celebrates women in view of the upcoming FIFA Women's World Cup, to be held in France this summer. The Dream Crazier campaign features a compilation of moments by ...
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News briefs
Altra, the producer of ZeroDrop, FootShape and Fit4Her shoes, will...
Altra, the producer of ZeroDrop, FootShape and Fit4Her shoes, will be the title sponsor of the Tobacco Road Half Marathon, scheduled – along with the regular Tobacco Road Marathon – for Sunday, March 17, 2019, in Cary, North Carolina. Overhead costs will be limited by the all-volunteer staff. The proceeds, ...
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Short stops
VF Corp. has been recognized for the third consecutive year...
VF Corp. has been recognized for the third consecutive year as one of the world's most “ethical” companies by the Ethisphere Institute
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Article
Better-than-expected results for Under Armour
Boosted by strong international sales and a vast restructuring plan undertaken in 2017 after a series of weak results, Under Armour is turning around, posting results for the fourth quarter that topped its own guidance.The company identified cutbacks and investments that raised restructuring and related charges to $183 million throughout ...
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Article
Ball sports and fitness performed less well
In terms of local currencies, quarterly sales increased by one percent in Amer’s Ball Sports division, led by Wilson, and by 9 percent in the Fitness division, led by Precor. In reported euros, the Ball Sports segment grew by just 3 percent to €167.7 million in the fourth quarter. It ...
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Article
A stellar year for Columbia
Columbia Sportswear managed to pull off record results for 2018, while making substantial investments in demand creation and other strategic priorities. The growth was broad-based across its brand portfolio and geographic regions, with improvements in both the wholesale and direct-to-consumer (DTC) distribution channels.In the seasonally important fourth quarter, the company's ...
