LATEST – Page 217
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News briefs
The Ispo Group has signed a partnership with the World...
The Ispo Group has signed a partnership with the World Federation of the Sporting Goods Industry (WFSGI) to help maximize the number of businesses that can use its shared global labelling database through its year-round communication platform. Many companies including Asics, Columbia Sportswear, Head Sport, Intersport International, New Balance, Nike, ...
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After making a very interesting and captivating presentation of its...
After making a very interesting and captivating presentation of its new Futurelight technology at the start of the Ispo Munich trade show earlier this month, The North Face told us that it will replace Gore-Tex in its high-performance lines of tents and clothing for mountaineering, skiing and trail running from ...
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News briefs
Dermaltitude won the French Outdoor Award at Ispo Munich for...
Dermaltitude won the French Outdoor Award at Ispo Munich for its so-called hands-free sunscreen, with an innovative packaging that lets skiers benefit from a high-level sun protection while keeping their hands and gloves free of the product. It has a patented a rotating on/off system that prevents any leakage. Currently ...
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Rossignol won two awards at Ispo Munich 2019: one for...
Rossignol won two awards at Ispo Munich 2019: one for its Whoope Impacts Led children's ski helmet and another for its Supercode men's jacket. Like all of the company's Impacts helmets, the Whoope contains expanded polypropylene (EPP), which is recyclable and can withstand multiple impacts. The material is used in ...
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News briefs
A lot of innovative products and concepts were to be...
A lot of innovative products and concepts were to be seen at the recent Ispo Munich show. A Munich-based eHealth start-up, Loewi, won this year's Ispo Brandnew Digital competition. The company provides blood-based nutrient analysis and personalized supplements. Other finalists included Actinate, a fitness studio app that connects members, digitizes the business, analyzes ...
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News briefs
Vans has partnered with Led Zeppelin for a capsule collection...
Vans has partnered with Led Zeppelin for a capsule collection commemorating the 50th anniversary of the rock band's eponymous first album. Like the original band, the Vans x Led Zeppelin collection is a four piece, comprising a long-sleeve T-shirt, a baseball cap, high-top sneakers and low-top sneakers. The low-tops, called Era, ...
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News briefs
Nike has introduced the Paul George 3 x Nasa sneaker...
Nike has introduced the Paul George 3 x Nasa sneaker and clothing line. George plays for the Oklahoma City Thunder, a basketball team competing in the NBA. The player debuted the new signature shoe from the collection during the team's game against the San Antonio Spurs on Jan. 10. The ...
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News briefs
Canada Goose has unveiled an exclusive collection of parkas designed...
Canada Goose has unveiled an exclusive collection of parkas designed by Inuit designers. The Inuit are indigenous peoples living in the Arctic regions of Canada, Greenland and Alaska. The company commissioned 14 designers representing communities across four Inuit regions to create one-of-a-kind parkas, using their traditional skills and designs from ...
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News briefs
Vibram has introduced a new wrapping sole concept, called Wrap...
Vibram has introduced a new wrapping sole concept, called Wrap & Go, which is said to provide extreme grip on both wet and dry surfaces. The new sole uses Vibram Megagrip rubber as well as Vibram Litebase technology, which considerably reduces the weight and thickness of the rubber sole without ...
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News briefs
Burton has announced that it will license its Step On...
Burton has announced that it will license its Step On boot/binding proprietary technology to DC Shoes. The deal will make DC Shoes the first brand outside of Burton to create boots that are compatible with Step On bindings. The development of DC's first Step On boots is currently underway for ...
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Short stops
>Puma has launched a special edition of its RS-X sneaker...
>Puma has launched a special edition of its RS-X sneaker in partnership with
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News briefs
Compex has announced a partnership with Team Bahrain Merida, the...
Compex has announced a partnership with Team Bahrain Merida, the cycling team that was founded in 2017 through a consortium of business partners from Bahrain and Merida, and for which Vincenzo Nibali currently rides. The team will be using Compex' electric muscle stimulators as part of its training and recovery ...
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News briefs
Gola, the British brand of sneakers, will be sponsoring Roy...
Gola, the British brand of sneakers, will be sponsoring Roy Race, of the Melchester Rovers, in the Roy of the Rovers comic for the rest of the 2018-2019 season. Race appears in custom, red-and-yellow Gola boots on the cover of the latest issue, “Teamwork,” published on Feb. 7. Gola first ...
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News briefs
Puma has signed a multiyear deal to become an official...
Puma has signed a multiyear deal to become an official partner of the NBA. As a result, the company many now produce marketing materials that show its sponsored athletes in their NBA uniforms and with team logos. Puma got back into basketball last year (see SGI Europe Vol. 29 n°21+22 of July 3, ...
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News briefs
Puma Football has signed a long-term endorsement deal worth €100...
Puma Football has signed a long-term endorsement deal worth €100 million with Jan Oblak, the Slovenian goalie who plays for Atlético Madrid. Oblak has been named the Spanish league's best goalie three times in a row and is one of the three goalkeepers included in the latest list of the ...
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News briefs
In an unusual move, Maui Jim, the Hawaiian-themed brand of...
In an unusual move, Maui Jim, the Hawaiian-themed brand of high-performance sunglasses, will be supplying the members of the famous British Manchester United football club – the first team, the academy and the women's teams – with corrective eyewear and sunglasses. As of Feb. 26, moreover, Maui Jim eyewear will ...
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Puma has signed up an Indian amateur boxing champion, M.C....
Puma has signed up an Indian amateur boxing champion, M.C. Mary Kom, to a two-year sponsorship deal
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Under Armour has agreed to continue its relationship with Lindsay...
Under Armour has agreed to continue its relationship with Lindsay Vonn, although the famous ski champion has just announced her retirement from competitions
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>Macron has become the technical sponsor of a German football...
>Macron has become the technical sponsor of a German football team, Karlsruher SC, taking the place of
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News briefs
Nike has signed a clean-energy power purchasing agreement (PPA) –...
Nike has signed a clean-energy power purchasing agreement (PPA) – its first in Europe – with Iberdrola of Spain, regarded as the world's leading provider of wind power. The deal purchases 40 megawatts from Cavar, a wind farm in northern Spain that Iberdrola will finish building in 2020 and should ...
