LATEST – Page 218
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Article
Sportmaster wins over Adidas, launches its sixth chain
Sportmaster has reinforced its dominant market position in Russia, announcing that it will once again start offering products under the Adidas brand from the autumn/winter 2019/20 season, after many years of separation.Sportmaster considers itself as a strategic partner of Nike, and it also offers brands like Puma and Asics. However, ...
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Article
Amazon launches pop-up stores in Europe
What is happening to the big e-tailers? After the recent profit warnings of Asos and Zalando, the two biggest sharks in the pond, Alibaba and Amazon, have just put out discouraging figures. Both companies, which operate big marketplaces for sporting goods and many other products in their respective territories, have ...
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News briefs
Mike Jensen has been made president of Reef, the beach...
Mike Jensen has been made president of Reef, the beach lifestyle brand recently divested by VF Corp. He was most recently the general manager and brand manager of DC Shoes at Boardriders. He previously worked for Asics, Spy and Converse. Jensen will report directly to Gregg Ribatt, the new chief ...
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News briefs
Nike has opened its first city-inspired SNKRS pop-up shop at...
Nike has opened its first city-inspired SNKRS pop-up shop at 711 10th Street NW in Atlanta. From Jan. 26 to the end of March, the shop will have a rotating selection of limited-edition styles – such the Ten collection and Air Force 1 drops – chosen specifically for Atlanta. Hoodies ...
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News briefs
Mammut says it has introduced the world's first laser-fused jacket,...
Mammut says it has introduced the world's first laser-fused jacket, which has won an Ispo Award. The Photics HS Thermo Hooded Jacket is waterproof and breathable, made of quilted, 750 cuin goose down, and limited to 500 pieces sold B2C. The jacket is welded with the world's only laser-fuse device, ...
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News briefs
DamartSport, the sports version of the French brand of heat-preserving...
DamartSport, the sports version of the French brand of heat-preserving clothing, will participate in the Ispo Munich trade show for the first time to introduce a new high-tech range of clothes designed for sports activities in various weather conditions, based on patented technologies. It has developed a new seamless fitting ...
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News briefs
Sergio Tacchini and Mondottica International have entered into a global...
Sergio Tacchini and Mondottica International have entered into a global license agreement until 2023 to develop branded eyewear collections for Sergio Tacchini. The collections will comprise unisex spectacles and sunglasses, which will be available as from the second half of 2019. The product line will be officially presented at the ...
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News briefs
Odlo is one of the numerous companies that have received...
Odlo is one of the numerous companies that have received this year's Ispo Gold Award. Its new intelligent thermal regulation technology, I-Thermic, had already received an innovation award in the wearable technologies category at the Consumer Electronics Show (CES) in Las Vegas in January along with Clim8, a French software ...
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News briefs
Treksta, the big manufacturer of outdoor shoes based in South...
Treksta, the big manufacturer of outdoor shoes based in South Korea, has developed the first shoes that incorporate retractable crampons in the soles, using a specially engineered mechanism that works with a small dial. The grip spikes are controlled in and out by simply turning a dial at the side. ...
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News briefs
Garsport is resurrecting the San Marco brand of hiking boots,...
Garsport is resurrecting the San Marco brand of hiking boots, starting with its relaunch for the autumn/winter 2019/20 season, under a licensing agreement with Head. The Italian brand was very popular in the 1980s and 1990s, before it was acquired by the Austrian company, which is now considering a move ...
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News briefs
Ecco has teamed up with Dow Chemical and Dassault for...
Ecco has teamed up with Dow Chemical and Dassault for a project called Quant-U. With Dow supplying elastomer and Dassault supplying software, the three companies have come up with a midsole that is made of liquid silicone rubber. It can be produced with a 3D printer, fitting the shape and ...
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Short stops
Craft has won two Ispo Gold Awards this season for...
Craft has won two Ispo Gold Awards this season for an innovative hood and a running sweater
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Short stops
Ortlieb has returned to Ispo Munich as an Ispo Gold...
Ortlieb has returned to Ispo Munich as an Ispo Gold Award winner for its Atrack series of backpacks
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Short stops
Helly Hansen, Houdine, LL Bean, Norrøna and Vaude are the...
Helly Hansen, Houdine, LL Bean, Norrøna and Vaude are the first companies set to adopt Primaloft's new recycled, biodegradable, synthetic insulation, Pimaloft Bio
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News briefs
As of 2020, Nike will be Major League Baseball's exclusive...
As of 2020, Nike will be Major League Baseball's exclusive supplier of on-field uniforms – baselayers, game-day outerwear and training apparel included – and will be stamping them with its Swoosh. Fanatics, the California- and Florida-based producer of licensed sports apparel, will handle the manufacturing and distribution at retail. The ...
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News briefs
Champion's centennial marketing campaign is a celebration of teamwork called...
Champion's centennial marketing campaign is a celebration of teamwork called “100 Years for the Team.” This year, the company will be putting out a limited-edition “Century Collection.” It will highlight teams large and small through social media, a dedicated website, special product lines, events and other partnerships. A few such ...
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News briefs
Uniqlo, the Japanese brand of affordable clothing, continues to invest...
Uniqlo, the Japanese brand of affordable clothing, continues to invest in sports marketing, after switching over from Novak Djokovic to Roger Federer last year. It has become the main Olympic partner and official clothing supplier for Sweden's Olympic and Paralympic teams. The Japanese clothing brand will deliver LifeWear products to ...
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News briefs
Black Diamond Equipment and its sister brand Pieps have become...
Black Diamond Equipment and its sister brand Pieps have become the official suppliers and safety partners for the Freeride World Tour for the next three years. They will be providing the athletes with tools, such as airbags, beacons, shovels and probes, and organizing safety workshops during events, such as the ...
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News briefs
Black Diamond Equipment has become the exclusive brand partner of...
Black Diamond Equipment has become the exclusive brand partner of Whisper Ridge, an expansive ski resort in Utah, about an hour north of Salt Lake City. Whisper Ridge specializes in heli- and cat-skiing, using its two helicopters and a fleet of snowcats. Black Diamond, which is based in Utah, will ...
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News briefs
For the next four years, Smartwool, the maker of woolen...
For the next four years, Smartwool, the maker of woolen sports apparel, will supply the official Merino wool base layer, underwear and socks for all 14 of the Alterra Mountain Company's ski lodges in North America: namely, Steamboat, Winter Park, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear ...
