LATEST – Page 220
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X-Bionic will unveil an exclusive collaboration with Puma at the...
X-Bionic will unveil an exclusive collaboration with Puma at the Ispo Munich trade show
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Quiksilver is launching a line of women's wear, as it...
Quiksilver is launching a line of women's wear, as it did many years ago before dropping out of the segment
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Italy's Marbel is a new licensee of Sergio Tacchini for...
Italy's Marbel is a new licensee of Sergio Tacchini for children's sportswear
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Decathlon has issued a voluntary recall for certain models of...
Decathlon has issued a voluntary recall for certain models of its B'Twin B'Original bicycle sold in France, the U.K., Germany and the Netherlands between January 2016 and August 2018, after detecting a defect in the front mudguard
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Ironman has announced a multi-year global partnership with Santini that...
Ironman has announced a multi-year global partnership with Santini that will see the maker of technical apparel become the exclusive cycling and triathlon apparel partner for all owned Ironman races across the world. As part of the agreement, Santini will develop a co-branded, athlete-focused collection, which will be available for ...
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Puma has signed a multi-year partnership with the Egyptian Football...
Puma has signed a multi-year partnership with the Egyptian Football Association, and is once again associated with Africa's most successful national football team. The Wild Cat sponsored Egypt from 2006 to 2011, before Adidas took over the contract. Called the Pharaos, the Egyptian team won three consecutive continental titles while ...
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Castore, a British brand of luxury sportswear, is Andy Murray's...
Castore, a British brand of luxury sportswear, is Andy Murray's new sponsor for apparel. The tennis pro has had a deal with Under Armour, worth $25 million, for the past several years, but that contract is coming to end – as is Murray's professional career. The former No. 1 British ...
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Etonic Golf has signed up John Daly for a long-term...
Etonic Golf has signed up John Daly for a long-term contract to wear and promote its own line of Stabilizer golf shoes. Daly, who won two major PGA Tour championships and many other golf contests, has already helped Etonic to expand its range of golf shoes, apparel and gloves. Lotto ...
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Sympatex, the Munich-based maker of high-tech functional materials, will present...
Sympatex, the Munich-based maker of high-tech functional materials, will present the Idea Shoe 4.0 at Ispo Munich on Feb. 3-6. At its exhibition stand, the company will be setting up an actual production line – consisting of a plastic shredder, an extruder and a 3D printer – to demonstrate the ...
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Dunlop has signed a multi-year sponsorship deal with the Academia...
Dunlop has signed a multi-year sponsorship deal with the Academia Mouratoglou. Patrick Mouratoglou, founder of the tennis academy and trainer of Serena Williams, Grigor Dimitrov and Jeremy Chardy, is to become a Dunlop ambassador. Dunlop is to supply balls, rackets, bags and racket string for the Mouratoglou Open, an ATP ...
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On, the Swiss brand of running shoes, has signed a...
On, the Swiss brand of running shoes, has signed a sponsorship deal with the ZAP Endurance. Located in the town of Boone, in the Blue Ridge Mountains of North Carolina, ZAP Endurance is a non-profit, year-round training center for post-collegiate distance runners who hope to compete in the Olympics. Five ...
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Intersport Germany launched a special marketing campaign after the national...
Intersport Germany launched a special marketing campaign after the national football league's winter break. TSG Hoffenheim, the football club, which is sponsored by Intersport, is now playing for the first time in the UEFA Champions League. Intersport's online store is auctioning off original jerseys worn by TSG Hoffenheim players. Fans are ...
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Haglöfs, the Swedish outdoor company, began supplying the SportScheck ski...
Haglöfs, the Swedish outdoor company, began supplying the SportScheck ski school, Vivalpin, with products from its apparel collections at the beginning of this year. Haglöfs and Vivalpin made their initial contacts in May 2018, when Vivalpin provided mountain guides for SportScheck's “Consumer Activation” event. Haglöfs is trying to build brand awareness in ...
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Erima is to be the official supplier to the German...
Erima is to be the official supplier to the German Special Olympics Team beginning with the Summer Games in Abu Dhabi, where 220 athletes, trainers and other team members will be wearing Erima's team sports apparel collection. This year's Special Olympics World Summer Games will take place on March 14-21 ...
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Dunlop has announced a new, five-year partnership with the Association...
Dunlop has announced a new, five-year partnership with the Association of Tennis Professionals (ATP) that will make it the Official Ball of the ATP Tour and the Nitto ATP Finals beginning in 2019. The U.K.-based brand will also become a Silver Partner of both of the ATP Tour and the ...
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Altra has signed up Amelia Boone as a new member...
Altra has signed up Amelia Boone as a new member of its Elite Team. Boone is a world champion obstacle course racer and a winner of the Spartan Race World and Toughest Mudder championships. In addition to being a professional athlete in the ultrarunning world, she also works as a ...
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Gore Wear and Madshus, the Norwegian brand of cross-country skis,...
Gore Wear and Madshus, the Norwegian brand of cross-country skis, have entered into a partnership for the autumn/winter 2018/19 season. The companies are pooling their social media resources, direct-to-consumer communications, and photo and video production centering around Ole-Einar Bjørndalen, the biathlete who has won the highest number of races. He ...
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Isbjörn of Sweden, which manufactures outdoor and ski clothes for...
Isbjörn of Sweden, which manufactures outdoor and ski clothes for children and teenagers, is launching a new brand profile. The Swedish flag is gone, the font has been modernized and the symbolic polar bear has been replaced with a figure symbolizing energy and joy. The new profile will be launched ...
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Blizzard and Tecnica have signed sponsorship contracts with two elite...
Blizzard and Tecnica have signed sponsorship contracts with two elite ski mountaineers, Hilaree Nelson and Jim Morrison
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Smartwool has signed a three-year sponsorship deal with an alpine...
Smartwool has signed a three-year sponsorship deal with an alpine champion, Mikaela Shiffrin, a skier on the World Cup circuit
