LATEST – Page 225
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News briefs
Puma has brought together TheColorGrey and Romelu Lukaku to release...
Puma has brought together TheColorGrey and Romelu Lukaku to release a song called “New Levels,” whose lyrics pay homage to Lukaku's tough upbringing and rise to international football stardom. Lukaku, who is a Puma Football ambassador, is already the highest scorer of all time for Belgium's national football team, and ...
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News briefs
Kappa is the new kit supplier for the Tunisian football...
Kappa is the new kit supplier for the Tunisian football team. The Italian brand will replace Uhlsport, the current supplier. The new three-year agreement with Kappa will take effect on Jan. 1, 2019. Kappa will be supplying all nationals teams, including youth teams. Tunisia was one of the five African ...
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News briefs
Sport 2000 Germany launched a contest for influencers, called Game...
Sport 2000 Germany launched a contest for influencers, called Game of Champions, on Nov. 17 at the Commerzbank-Arena, the big sports stadium in Frankfurt. 21-year-old David Rau won the contest. The idea is that football-loving young consumers are more accessible via social media campaigns than via traditional marketing campaigns. The ...
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News briefs
According to Lanxiong Sports, a Chinese media site covering the...
According to Lanxiong Sports, a Chinese media site covering the sports business, Nike is negotiating a five-year deal, worth up to $144 million, with China's Pro League for the videogame League of Legends. Nike would provide shoes, apparel and other items to all the players on China's 16 teams. Gaming ...
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News briefs
Nike has signed a multi-year deal to become the official...
Nike has signed a multi-year deal to become the official supplier and strategic partner of England Netball, the game's governing body in the U.K. The company will be supplying on- and off-court sportswear for the Vitality Roses, England's national team, in all international competitions, among them the 2019 Vitality Netball ...
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News briefs
JD Sports Fashion will be featuring the boxer Anthony Joshua,...
JD Sports Fashion will be featuring the boxer Anthony Joshua, the Manchester United star Jesse Lingard, the American actor Jaden Smith, the TV and radio host Maya Jama, the musicians Anne Marie, Ella Eyre and Bugzy Malone and the TV host HRVY in its Christmas advertising this year. The U.K.-based ...
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News briefs
On Dec. 9-10, for the 45th anniversary of its famous...
On Dec. 9-10, for the 45th anniversary of its famous Yellow Boot, Timberland will be hosting an exhibition at the Vinyl Factory in London. On display will be collaborative designs with Stüssy, Supreme, Off-White, Opening Ceremony, OVO and Pharrell Williams as well as a 45th-anniversary limited-edition boot, which will go ...
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News briefs
La Sportiva has extended its sponsorship contract with Michele Boscacci,...
La Sportiva has extended its sponsorship contract with Michele Boscacci, the Italian mountain skiing champion, for a further five years. He will be involved in the development of the company's ten-year-old line of Stratos boots and of a line of performance and lifestyle apparel.
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Short stops
Vans has signed up a South African pro surfer, Michael...
Vans has signed up a South African pro surfer, Michael February
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Short stops
Fila has extended its four-year-old sponsorship of Karolina Pliskova, the...
Fila has extended its four-year-old sponsorship of Karolina Pliskova, the 26-year-old tennis star
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News briefs
Smartwool has pledged to donate to Protect Our Winters (POW)...
Smartwool has pledged to donate to Protect Our Winters (POW) and SOS Outreach throughout the holiday season. On Black Friday, the brand donated 3 percent of its online sales to POW, with a minimum donation of $3,000 and a maximum of $8,000. Meanwhile, the company's employees are tackling hands-on projects ...
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News briefs
Columbia Sportswear has announced that it will donate $20,000 to...
Columbia Sportswear has announced that it will donate $20,000 to the California Community Foundation's Wildfire Relief Fund, in response to the deadly fires that are affecting California. The company has also announced that in addition to this donation, Columbia's family of brands – Columbia, Sorel, Mountain Hardwear and prAna – ...
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Article
Adidas is performing well globally
The Adidas Group is predicting a global sales increase of between 8 and 9 percent in local currencies for the current financial year, down from a previous forecast of 10 percent, due to continued lower-than-expected sales results in Western Europe. However, it has revised upwards its expectations for profitability, predicting ...
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Article
More signs of fatigue for Adidas in Europe
After a strong rally between 2015 and 2017, the Adidas brand has performed so far this year less well in Europe generally than Nike, Puma or Under Armour. In the third quarter, its sales in Western Europe were off by one percent in euros and by two percent in constant ...
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Article
New calls for an end to discrimination in the U.S.
Taking their cues from their peers at Nike, who led to the dismissal of Trevor Edwards and other high-ranking executives earlier this year, some employees of Adidas and Under Armour in the U.S. have called for better treatment of women, ethnic minorities and people of color in the last few ...
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Article
A new European chief for TNF
VF Corp. has appointed Jan van Leeuwen as the new European chief of The North Face. He is taking the place of Kate Smith, who left in July after 16 successful months working in European sales for the brand. Most recently, Van Leeuwen held a similar position at Vans, which ...
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News briefs
VF Corp. received cash proceeds of $139.4 million from the...
VF Corp. received cash proceeds of $139.4 million from the sale of Reef to the Rockport Group in the third quarter, according to a filing with the U.S. Securities & Exchange Commission. Subject to adjustments, VF is booking an impairment charge of $9.9 million on the transaction. The group acquired ...
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News briefs
Runtastic, the mobile fitness company owned by Adidas, has announced...
Runtastic, the mobile fitness company owned by Adidas, has announced that its co-founder and chief executive, Florian Gschwandtner, will withdraw from operational management and leave the company, effective Dec. 31, 2018. He has been with the start-up for nearly ten years. Alfred Luger and Christian Kaar, respectively chief financial officer ...
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News briefs
Nike has announced the appointment of Ann Hebert as vice-president...
Nike has announced the appointment of Ann Hebert as vice-president of global sales. She will replace Mike Best, who has decided to retire after nearly 30 years with the brand. Hebert is another Nike veteran, with 23 years at the company. Most recently, she was general manager of Asia-Pacific and ...
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News briefs
Troy Sicotte will be Columbia Sportswear's vice president of North...
Troy Sicotte will be Columbia Sportswear's vice president of North American sales for the Mountain Hardware brand as of Oct. 22, 2018. He will report to Joe Vernachio, the brand's president. Sicotte has spent well over a decade in the footwear and outdoor industries, first at Birkenstock USA and then ...
