LATEST – Page 230
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News briefs
Recco will be partnering with Red Bull X-Alps on the...
Recco will be partnering with Red Bull X-Alps on the races that will take place in 2019 and 2021. All 32 athletes participating in the 2019 edition of the Red Bull X-Alps will be equipped with Recco reflectors in their backpacks, helmets, and official Salewa outerwear. Athletes are already equipped ...
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News briefs
Macron has signed an important six-year contract with the recently...
Macron has signed an important six-year contract with the recently formed Canadian Premier League (CPL), which is going to start organizing the first professional football matches in the country next spring. The Italian company will supply all the shirts for each of the seven teams that will participate in ...
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News briefs
Erreà has announced that its sponsorship contract with the French...
Erreà has announced that its sponsorship contract with the French Volleyball Federation (FFVB), which has been in place for nearly ten years, has now been extended for four additional years. Also, the Italian brand will replace Hungaria as the kit supplier of SLUC Nancy Basket in a new deal that ...
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News briefs
Media reports have been suggesting that Adidas is about to...
Media reports have been suggesting that Adidas is about to ink a 10-year clothing deal worth £6.5 million (€7.3m-$8.6m) per year with Naomi Osaka, the tennis player who recently won the US Open in New York. The news was initially reported by The Times of London on Sept. 10, and ...
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News briefs
New Era has secured a multi-year agreement with the Tottenham...
New Era has secured a multi-year agreement with the Tottenham Hotspur football club to become its official headwear licensee. The dual-branded headwear has already become available through Tottenham's and New Era's online and offline retail channels.
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News briefs
Spending on digital marketing in the U.S. and Britain grew...
Spending on digital marketing in the U.S. and Britain grew by 44 percent last year to $52 billion, and global spending on digital marketing is estimated to approach $100 billion. These figures, reported by Reuters, have been released in a recent study conducted by Moore Stephens, a U.K.-based accountancy firm. ...
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Short stops
Atomic has signed a sponsorship deal with a Spanish skier,...
Atomic has signed a sponsorship deal with a Spanish skier, Javi Lliso +++ Mizuno has signed up a Spanish football player, Fernando Torres, who helped the national team to win the European Cup in 2008
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Short stops
Adidas has extended its sponsorship agreement with the Scottish Football...
Adidas has extended its sponsorship agreement with the Scottish Football Association through 2022
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Short stops
Munich, the Spanish brand of sneakers and futsal boots, is...
Munich, the Spanish brand of sneakers and futsal boots, is moving into the first division of Spanish football by sponsoring Joan Francese Ferrer, better known as Rubi, who is the coach of the Espanyol team
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News briefs
Nike's Jordan brand is teaming up with the Paris Saint-Germain...
Nike's Jordan brand is teaming up with the Paris Saint-Germain (PSG) sponsored by Nike for the brand's first collection with a football club. The Jordan Brand x Paris Saint-Germain collection includes two special edition match kits, footwear and apparel. The kits are built on a Vaporknit Match chassis by Nike, ...
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News briefs
Woolrich and Griffin Studio have teamed up on a capsule...
Woolrich and Griffin Studio have teamed up on a capsule collection revisiting two classic Woolrich jackets - the Atlantic Parka and Atlantic Smock. The two reversible jackets feature one side combining Woolrich's Buffalo Check and Griffin's signature orange lining, while the other side is black or photo-print camo. The two ...
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News briefs
Joma and Gola have come out with a limited...
Joma and Gola have come out with a limited edition of sneakers with Swarovski crystals
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News briefs
Adidas tops the Textiles, Apparel and Luxury Goods sector in...
Adidas tops the Textiles, Apparel and Luxury Goods sector in the latest Dow Jones Sustainability Index (DJSI), an annual evaluation of companies' sustainability practices. The German sportswear brand has been included in the DJSI for the 19th consecutive year. The annual DJSI review assesses the sustainability performance of the largest ...
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News briefs
Joma has been chosen as the new kit supplier of...
Joma has been chosen as the new kit supplier of RSC Anderlecht, the Belgian professional football club. The five-year deal between the Spanish brand and the club will take effect from the 2019/2020 season, at the end of the current contract with Adidas. Anderlecht's partnership with Adidas had been in ...
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Article
Chinese investors show interest for Amer Sports
Confirming media speculation, Amer Sports announced this morning that it has received a non-binding preliminary indication of interest from a consortium comprising Anta Sports Products and an Asian private equity firm, FountainVest Partners, in view of acquiring its entire share capital for €40.00 a share in cash. That would be ...
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Article
Amer Sports’ cycling division comes under strategic review
The cycling division of the Amer Sports group, which includes the Mavic and Enve brands, has been placed under strategic review, the company said last week as part of an update on its transformation and its assets.The Finnish group behind Salomon, Arc'teryx, Atomic, Wilson and many other brands told analysts ...
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News briefs
Adidas placed a series of equity-neutral convertible bonds worth a...
Adidas placed a series of equity-neutral convertible bonds worth a total of €500 million on Sept. 5. The transaction was 2.7 times oversubscribed. The convertible bonds mature in five years with a coupon of 0.05 percent. The issue price was set at 104 percent of the nominal value of €200,000 ...
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News briefs
The change in European leadership reported at the Adidas Group...
The change in European leadership reported at the Adidas Group last month has revealed several other changes, particularly the appointment of Markus Baumann as senior vice president in charge of global product operations for Adidas. Baumann has already been with the Adidas group for eleven years, the last three of ...
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News briefs
Taking its cues from Moncler, Colmar has launched a systematic...
Taking its cues from Moncler, Colmar has launched a systematic program of collaborations with special designers, called Advanced Garment Exploration (AGE), to develop original items for its sports and lifestyle apparel collections. It will start this month with a few colorful pieces of outerwear with spectacular silhouettes designed by Shayne ...
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News briefs
Le Coq Sportif has put out a special collection of...
Le Coq Sportif has put out a special collection of tennis wear to celebrate the 50th anniversary of Arthur Ashe's victory in the U.S. Tennis Open in New York. The line includes a shirt with a photo of the late American champion, called Charity, whose sales proceeds will go to ...
