LATEST – Page 234
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News briefs
Reebok has unveiled Danai Gurira as its latest ambassador. Gurira...
Reebok has unveiled Danai Gurira as its latest ambassador. Gurira will join the brand's ongoing “Be More Human” campaign. The American actress and playwright is best known for her role as Michonne in “The Walking Dead,” a TV horror drama series based on the comic book series of the same ...
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Moncler has presented 19 stars from different countries for its...
Moncler has presented 19 stars from different countries for its autumn/winter 2018/19 fashion campaign. For its new “Moncler Beyond” campaign, the luxury brand has recruited Millie Bobby Brown, best known for her role in Netflix' series Stranger Things. Among the other names are Bebe Vio, the Italian wheelchair fencer and ...
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News briefs
Puma and the Borussia Mönchengladbach football team in Germany had...
Puma and the Borussia Mönchengladbach football team in Germany had to abruptly interrupt sales of the Bundesliga team's replica jerseys shortly after their launch earlier this month, due to an issue with the material in some of the products. Puma said it would provide new shirts to restart sales as ...
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News briefs
After nine successful years at Real Madrid, Cristiano Ronaldo's somewhat...
After nine successful years at Real Madrid, Cristiano Ronaldo's somewhat unexpected move to Juventus Turin for an estimated €100 million during the World Cup is delivering quick cash for the Italian club and its official supplier, Adidas. Reportedly, the German brand sold 20,000 replica shirts personalized with the Portuguese striker's ...
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News briefs
Uhlsport's Kempa brand has become the new official supplier of...
Uhlsport's Kempa brand has become the new official supplier of the HC Erlangen handball team, which is currently the only Bavarian team competing in the first division of the German Handball League. Separately, Kempa recently became the official supplier of the German Wrestlers Association.
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News briefs
Macron is going to replace Nike as the technical sponsor...
Macron is going to replace Nike as the technical sponsor of Lech Poznan for the next five years, starting with the 2018/19 season. Locally known as the “holejarze,” the football team's club has been the property of the Polish Railways for many years.
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Fischer is taking the place of Madshus as a sponsor...
Fischer is taking the place of Madshus as a sponsor of Ingvild Flugstad Østberg, the Norwegian Nordic ski champion who won the relay in the Winter Olympic Games in PyeongChang, supplying her with its branded skis, bindings and boots
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Wintersteiger has once again extended its 20-year-old partnership with the...
Wintersteiger has once again extended its 20-year-old partnership with the Austrian Ski Federation (ÖSV)
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Adidas will be the official supplier of athletic footwear, apparel...
Adidas will be the official supplier of athletic footwear, apparel and accessories for the Jaguars, the collegiate teams of Purdue University in Indianapolis (IUPUI)
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Adidas has signed up two NBA draft prospects, Trae Young...
Adidas has signed up two NBA draft prospects, Trae Young in Oklahoma and Lonnie Walker in Miami, as well as a 21-year-old NHL star, Mathew Barzal, who plays as the center for the New York Islanders team
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News briefs
Amer Sports' headquarters in Helsinki significantly reduced its carbon emissions...
Amer Sports' headquarters in Helsinki significantly reduced its carbon emissions last year. The largest reductions in greenhouse gas emissions were achieved by cutting flights and electricity consumption, the company said. The office building is now a certified WWF Green Office.
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News briefs
Adidas has pledged to use only recycled plastic by 2024....
Adidas has pledged to use only recycled plastic by 2024. The announcement was first reported by the Financial Times. The company uses virgin plastic for a number of its products, including T-shirts, sports bras and many others, as this material is lightweight and dries quickly. Meanwhile, the sporting goods giant ...
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News briefs
Asics has signed an agreement with the International Paralympic Committee,...
Asics has signed an agreement with the International Paralympic Committee, IPC, to become its official supplier until the end of 2020. As part of the agreement, Asics will supply official sportswear and footwear for the IPC as well as independent Paralympic teams at official events. In 2019, the agreement will ...
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News briefs
Kasper Rorsted, the Adidas Group's chief executive, has expressed concerns...
Kasper Rorsted, the Adidas Group's chief executive, has expressed concerns about potential over-commercialization of football and dilution of the game's quality, due to an increasing number of competitions and participants. In an interview with Kicker, a German football magazine, he said that Fifa's decision to increase the number of teams ...
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News briefs
Amer Sports has appointed Jon Hoerauf as president in charge...
Amer Sports has appointed Jon Hoerauf as president in charge of the sports apparel category, a function that is meant to enable faster growth and to take more advantage of synergies in the Finnish group's apparel business. It has re-formed an apparel category structure that includes the Arc'teryx, Salomon and ...
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News briefs
Adidas said it was made aware on June 26 that...
Adidas said it was made aware on June 26 that an unauthorized party had gained access to customer information from its e-commerce platform in the U.S. A preliminary investigation indicates that a few million records were stolen including contact information, user names and encrypted passwords, but there was no evidence ...
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News briefs
Speedo has announced a three-year partnership with Disney for the...
Speedo has announced a three-year partnership with Disney for the launch of a collection of swimwear and accessories for its junior swimwear range. Designed for children between the ages of 6 and 16, the new range features characters from Star Wars and includes swimsuits, jammers, aqua shorts, briefs, water shorts ...
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News briefs
Brunotti Sportswear is taking over the development, sale and distribution...
Brunotti Sportswear is taking over the development, sale and distribution of its footwear line, starting with this coming winter. The Unlimited Fashion Group (UFG), which has been the licensee since 2009, will handle part of the summer 2019 collection.
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News briefs
Komperdell, the producer of carbon hiking and ski poles, has...
Komperdell, the producer of carbon hiking and ski poles, has unveiled a new “Old versus New” dealer campaign. The Austrian company is aiming to generate a higher turnover in the dealers' inventories. Any customer can trade in his or her aluminum poles – regardless of the brand – for a ...
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News briefs
Odlo has launched its new Linencool material, which is a...
Odlo has launched its new Linencool material, which is a combination of organic linen and polyester that offers the wearer a reduction of its body temperature by 0.5 degrees as compared to a typical polyester material. Linencool will be introduced to the brand's running, cycling and women's training product categories. ...
