LATEST – Page 239
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Umbro is replacing Puma as the sponsor of a Premier...
Umbro is replacing Puma as the sponsor of a Premier League football club in the U.K., Huddersfield Town, for the next four years
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Joma has become the technical sponsor of the marathon races...
Joma has become the technical sponsor of the marathon races in the Portuguese city of Porto
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Nilit, the leading manufacturer of high-quality nylon 6.6 fibers, has...
Nilit, the leading manufacturer of high-quality nylon 6.6 fibers, has signed a sponsorship deal with Sebastian Preuss, the Bavarian kickboxing champion
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Uhlsport continues to be the official supplier of FC Magdeburg,...
Uhlsport continues to be the official supplier of FC Magdeburg, soccer team from Magdeburg, Germany, playing in the third league, until 2023
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YKK will remain a presenting sponsor of the Ispo Brandnew...
YKK will remain a presenting sponsor of the Ispo Brandnew section until 2021
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News briefs
Kasper Rorsted, chief executive of the Adidas Group, has agreed...
Kasper Rorsted, chief executive of the Adidas Group, has agreed to be one of the speakers at the Ispo Digitize Summit, the event organized by Messe München in June around the digital economy. Other confirmed speakers include Günther Althaus, chief executive of the ANWR Group, Philipp Roesch-Schlanderer, co-founder and chief ...
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Adidas and Reebok top the 2018 edition of the Fashion...
Adidas and Reebok top the 2018 edition of the Fashion Transparency Index, which reviews and ranks global fashion and apparel brands and retailers based on how much information they disclose about their value chain and its social and environmental impact. The Index, issued by Fashion Revolution, was first launched in ...
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Adidas’ growth slows down in Europe
The Adidas Group has seen a slowdown in its sales growth in Europe and in Originals in the first quarter of this year, but the company held on to its guidance due to robust expansion in North America and China as well as further margin improvements.The group's sales were up ...
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Zion Armstrong takes the lead at Adidas North America
Zion Armstrong, who has played a pivotal part in the Adidas brand's expansion in North America in the last three years, is to take over as president of Adidas North America at the start of July, after the retirement of Mark King.The Adidas Group said that King decided to step ...
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News briefs
Nike is the Official Partner of the European Athletics Championships...
Nike is the Official Partner of the European Athletics Championships 2018 in Berlin, which will be held on Aug. 7-12 at Berlin's Olympic Stadium, with the road races and race walking events held throughout the city. The sportswear giant is already a supplier to the German Athletics Federation (DLV). As ...
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Adidas will have fewer and better stores
Adidas directly operates 2,500 stores globally and has an additional 13,000 mono-branded stores operated by franchisees. In an interview with the Financial Times, the Adidas Group's chief executive, Kaspar Rorsted, said that he expects the total number of stores to contract slightly, but “they will be better.”Rorsted has already indicated ...
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Steve Murray goes back to VF Corporation
Shortly after announcing the acquisition of Altra, VF Corp. said that Steve Murray is returning to the group in the new position of vice president in charge of strategic projects. One of his tasks will be to develop the footwear product strategy of The North Face and to support the ...
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Nike and Adidas promote gender equality
As reported in our last issue, Nike announced last month the departure of Trevor Edwards, president of the Nike brand, and another top executive, Jayme Martin, vice president and general manager of global categories. Mark Parker, chairman, president and chief executive of the Nike group, indirectly indicated in an internal ...
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Columbia to buy out China joint venture
Columbia Sportswear and Swire Resources will part on friendly terms from their joint venture in China after Columbia stated its intention to acquire the remaining 40 percent in Columbia Sportswear Commercial (Shanghai).An amicable press release issued by Columbia and Swire states that Swire Resources will continue as the exclusive independent ...
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News briefs
Kevin Plank, founder and chief executive of Under Armour, had...
Kevin Plank, founder and chief executive of Under Armour, had his annual salary cut to $2 million last year from $8.6 million in 2016 because of the company's worse-than-expected performance. He has also given up a stock-based compensation of about $2 million.
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News briefs
VF Corp. has completed the acquisition of Icebreaker, which had...
VF Corp. has completed the acquisition of Icebreaker, which had sales of about $220 million last year. It plans to combine the brand with Smartwool to create a global distribution footprint in the nature fiber market. The plan for the market positioning of the brand has yet to be worked ...
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News briefs
Adidas is boosting its plans for the expansion of Adidas...
Adidas is boosting its plans for the expansion of Adidas North America's campus in Portland, Oregon. It will expand it by 425,000 square feet instead of the originally planned 200,000 sqft. extension. Overlooking the Columbus River, the campus currently hosts 1,700 employees squeezed into 365,000 sqft. of office space. It ...
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News briefs
Adidas Originals has launched a footwear franchise for women, the...
Adidas Originals has launched a footwear franchise for women, the Arkyn, with a technical mesh upper in a sock-like construction, a neoprene heel and unorthodox lacing system, a Boost midsole, a rubber outsole and three-stripe branding. The company says the Arkyn W provides a fresh perspective on streetwear, while drawing ...
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News briefs
Asics is partnering with Eurosport as the broadcast sponsor of...
Asics is partnering with Eurosport as the broadcast sponsor of an exclusive TV series aiming to promote an active lifestyle. The series is entitled “Beyond Champions: Moving Stories of Great Athletes,” and will be broadcast across 54 markets on Eurosport 1 and Eurosport 2. It will feature seven top athletes ...
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News briefs
361 Degrees Europe, the European entity for the Chinese sports...
361 Degrees Europe, the European entity for the Chinese sports footwear and apparel company, is forming a group of runners who will act as ambassadors for a campaign titled “Beyond Expectations.” They form an eclectic mix of runners who share their stories of enthusiasm, commitment and optimism, aligned with the ...
