LATEST – Page 254
-
News briefs
Bianchi and Ferrari have presented the first bike resulting from...
Bianchi and Ferrari have presented the first bike resulting from their collaboration. The Scuderia Ferrari 01, or SF01, which is based on Bianchi's Specialissima carbon road bike, was introduced at Eurobike in Friedrichshafen, Germany. The latest edition of the trade show was held in Friedrichshafen, Germany from Aug. 30 to ...
-
News briefs
Ergon has released a new dual-shell bicycle saddle, which features...
Ergon has released a new dual-shell bicycle saddle, which features BASF's Infinergy cushioning technology in its core. Unlike conventional saddles, Ergon's new ST Core Ultra has two shells instead of one. In a conventional saddle, the shell carries out two functions as it bears the load of the cyclist while ...
-
News briefs
Arc'teryx Equipment has released a voluntary product recall of all...
Arc'teryx Equipment has released a voluntary product recall of all 2016 Procline boots, both men's and women's, in cooperation with Health Canada and the U.S. Consumer Product Safety Commission. These products present a possible safety hazard with the axis pin, which keeps the spoiler and the rotating cuff in place. ...
-
Short stops
Intersport Germany is launching a small line of swimwear for...
Intersport Germany is launching a small line of swimwear for women and children named after Franziska van Almsick, a former German swimming champion, as part of Intersport's private label Tecnopro collection
-
News briefs
Apparently encouraged by the success of its sneakers in America,...
Apparently encouraged by the success of its sneakers in America, Adidas is taking a more active role in U.S. sports. It has just signed the fourth-highest college sports deal in the U.S., committing to the payment of $160 million over a 10-year period to sponsor the University of Louisville in ...
-
News briefs
Adidas has announced that it is the new outfitter of...
Adidas has announced that it is the new outfitter of Laura Ludwig and Kira Walkenhorst. The duo of German beach volleyball players won the gold medal at the Rio Olympics in 2016. Adidas will be sponsoring them in view of the 2020 Olympics in Tokyo, and additional joint projects will ...
-
News briefs
Philippe Plein, a German fashion designer who a year ago...
Philippe Plein, a German fashion designer who a year ago offered his first high-end line of sports shoes and clothing, called Plein Sport, has signed up Floyd Mayweather, the 40-year-old American boxing champion. Plein announced the two-year contract shortly before Mayweather came out of a two-year retirement to win a ...
-
News briefs
Italy's Radici Group, a fiber manufacturer based in Bergamo, has...
Italy's Radici Group, a fiber manufacturer based in Bergamo, has become a sponsor of the local football club, Bergamo. Noting that the company is the second-largest European manufacturer of nylon, a fiber that is heavily used in sports clothing, Radici says the sponsorship should help it to get more visibility ...
-
News briefs
Uhlsport will become the official supplier of the FC Cologne...
Uhlsport will become the official supplier of the FC Cologne football team in the German Bundesliga, replacing Erima from 2018 for four years. FC Cologne was the winner of the first ever Bundesliga championship in 1963 and one of the most successful in the early years of the competition, but ...
-
News briefs
A German national handball champion, Johannes Sellin, has joined Kempa's...
A German national handball champion, Johannes Sellin, has joined Kempa's team, promoting its new Wing Lite shoes. With more than 200 goals scored from the right-wing position with MT Melsungen, Sellin was one of the top three scorers in the last season of the DKB Handball Bundesliga. He is now ...
-
News briefs
Polartec and Kometa, an Italian food firm, will be co-sponsoring...
Polartec and Kometa, an Italian food firm, will be co-sponsoring the new cycling development team launched by the Alberto Contador Foundation and the team Trek-Segafredo. The new development squad will compete in the Continental division. The two sponsors have signed a three-year commitment. Ivan Basso, a former teammate of Contador's, ...
-
News briefs
Skechers has announced a partnership with Camila Cabello on a...
Skechers has announced a partnership with Camila Cabello on a new global marketing campaign. The Cuban-born American singer and songwriter will be the face of Skechers' women's footwear category. The campaign, which will appear in Spanish and English, is scheduled for launch later this month. Cabello, who is 20, started ...
-
News briefs
Skechers Performance has been named the official footwear partner for...
Skechers Performance has been named the official footwear partner for the 2017 Solheim Cup, the women's team golf competition between Europe and the U.S. The event will take place in the U.S., at the Des Moines Golf and Country Club in Iowa, on Aug. 18-20. Selected players will wear a limited-edition ...
-
News briefs
K-Swiss has launched a new campaign to promote its “Generation...
K-Swiss has launched a new campaign to promote its “Generation K” shoe collection, which targets, in particular, the Gen Z and millennial market. For this campaign, the brand has hired young entrepreneurs who have a large following on social media, and who will appear both in the print campaign and ...
-
Short stops
Nike has signed up Kendrick Lamar, the American rap musician...
Nike has signed up Kendrick Lamar, the American rap musician previously sponsored by Reebok
-
Short stops
Skechers was the footwear sponsor of last month's Solheim Cup...
Skechers was the footwear sponsor of last month's Solheim Cup in Des Moines, Iowa, where the women's golf team from the U.S. defeated the European team
-
Short stops
Skechers is sponsoring Tony Romo, a former quarterback of the...
Skechers is sponsoring Tony Romo, a former quarterback of the Dallas Cowboys, to support its line of men's shoes
-
Short stops
Vans is collaborating with Karl Lagerfeld on a capsule collection...
Vans is collaborating with Karl Lagerfeld on a capsule collection which has been unveiled at the recent fashion festival of Bread & Butter in Berlin
-
Short stops
Erima has been picked as a sponsor by the Pool...
Erima has been picked as a sponsor by the Pool Section of the Royal Dutch Billiard Federation
-
Short stops
Dainese and AGV has extended their sponsorship contract with Franco...
Dainese and AGV has extended their sponsorship contract with Franco Morbidelli, the current leader in the Moto2 standings
