LATEST – Page 265
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Adidas will supply the official racquet for the World Padel...
Adidas will supply the official racquet for the World Padel Tour for the next two seasons through its licensee for paddle tennis products, All For Padel
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Lotto Sport Italia will sponsor Matías Diaz Sangiorgio, a leading...
Lotto Sport Italia will sponsor Matías Diaz Sangiorgio, a leading paddle tennis player from Argentina
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Adidas has unveiled details of the launch of the Parley...
Adidas has unveiled details of the launch of the Parley editions of its UltraBoost, UltraBoost X and UltraBoost Uncaged. The three running shoes, made from up-cycled marine plastic, are the result of the firm's partnership with Parley for the Oceans, the environmental organization that addresses major threats to the oceans ...
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Adidas eyes €5 billion in North American sales by 2020
The Adidas Group is targeting annual sales of €5 billion in North America by 2020, a jump of nearly 50 percent compared with a turnover of €3.4 billion for the Adidas and Reebok brands last year.The target was outlined at an Investor Day held by the Adidas Group in Herzogenaurach ...
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Digital and international will lead VF’s growth
VF Corp. is projecting a compound annual growth rate (CAGR) in its total sales of between 4 and 6 percent over the next five years, driven by continued growth at Vans and th e resumption of growth at The North Face and Timberland, which have under-performed lately, especially in the ...
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Smith replaces Arens to lead The North Face in Europe
Kath Smith has been appointed vice president and general manager for The North Face in Europe, the Middle East and Africa (EMEA) from the end of March, at the company's European head office in Switzerland. After assignments with international consumer goods companies such as Mars, Diageo and the Adidas Group, ...
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Anta Sports Products, the leading Chinese sports apparel and footwear...
Anta Sports Products, the leading Chinese sports apparel and footwear brand, intends to raise 3.79 billion Hong Kong dollars (€449.3m-$487.9m) in a share issue, to fund acquisitions or partnerships with other international sports brands. The Chinese group has made such tie-ups an important part of its growth strategy, which most ...
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Sequential Brands has appointed Karen Murray as its new chief...
Sequential Brands has appointed Karen Murray as its new chief executive officer. Most recently, Murray served as president of VF Sportswear, a wholly-owned subsidiary of VF Corp. She replaces Yehuda Shmidman, who is stepping down from his position and as a member of the board of directors. Murray joined VF ...
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Adidas has launched a counterfeiting suit against Asics America, charging...
Adidas has launched a counterfeiting suit against Asics America, charging that the Japanese brand copied some elements of its fitness app. Filed in a Delaware court, the suit charges that Asics' Fitnesskeeper and Runkeeper apps, which it bought last year, breache ten patents registered by Adidas. Three years ago, Adidas ...
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Adidas has launched its first branded fitness app. All Day,...
Adidas has launched its first branded fitness app. All Day, available for iOS and Android, is meant to help users stay fit and healthy through tutorials covering a wide range of contents, from yoga moves to healthy recipes. The app also allows to track health-related aspects such as movement, nutrition ...
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On the occasion of Nike's Air Max Day campaign, the...
On the occasion of Nike's Air Max Day campaign, the brand has brought in a series of artists asking them to reinterpret the shoe. The “Vision-Airs” collection has brought in Riccardo Tisci, Marc Newson, and Arthur Huang to re-design the sneaker. Tisci designed a synthetic leather and suede black shoe ...
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Hurley, a brand of Nike, has launched its first line...
Hurley, a brand of Nike, has launched its first line of technical swimwear for women. To mark the occasion, the surf apparel and accessories brand has collaborated with Carissa Moore, the triple world champion surfer, on the design of the new high-performance pieces. The swimwear is made in quick-dry fabric. ...
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Rossignol is teaming up with Tommy Hilfiger on a ski...
Rossignol is teaming up with Tommy Hilfiger on a ski collection for the upcoming winter season. The skis, helmet and other items in the collection feature the historic colors of the American label – blue, white and red. The sale prices will range between €499 and €699. The collection will ...
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News briefs
Confirming earlier reports, Nike has become the new sponsor of...
Confirming earlier reports, Nike has become the new sponsor of the Tottenham Hotspur, a major football club in England's Premier League, taking the place of Under Armour after the end of the current playing season. The duration of the new contract has not been given. Reportedly, it calls for annual ...
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Joma has become the new supplier of jerseys for the...
Joma has become the new supplier of jerseys for the Ukrainian national football team, joining the national teams of Bulgaria and Romania. The contract started only a few days ago and will run through the European Football Cup in 2020. The Ukrainian deal was previously in the hands of Adidas.
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Reebok has announced that Wang Deshun, known as “China's Hottest...
Reebok has announced that Wang Deshun, known as “China's Hottest Grandpa,” is the latest face of its Be More Human campaign. Deshun, who is 81 years old, got his nickname after he walked shirtless on the runway at Beijing Fashion Week in 2015, showing off his chiseled body despite his ...
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Babolat and the French Tennis Federation (FFT) have announced a...
Babolat and the French Tennis Federation (FFT) have announced a partnership contract that makes the sports brand an official partner of FFT for padel, the racquet sport known in the U.S. and Canada as paddle. The four-year contract covers the period from 2017 to 2020.
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Craft Sportswear has agreed through its Dutch distributor a partnership...
Craft Sportswear has agreed through its Dutch distributor a partnership to outfit the football players of PEC Zwolle, a team in the top Dutch football league, for three seasons starting from the next season
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Andrew Neethling is a new mountain bike ambassador for Scott...
Andrew Neethling is a new mountain bike ambassador for Scott Sports
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Speedo has signed up two British swimming champions, Duncan Scott...
Speedo has signed up two British swimming champions, Duncan Scott and Chloe Tutton