LATEST – Page 280
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Article
Amer Sports ups investments
The Amer Sports group predicts a small decline for this year in the sales of its winter sports equipment, comprising the Atomic and Salomon brands, after the unfavorable previous winters and a 3 percent drop in orders for the coming season. But this comes after a sales hike in the ...
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News briefs
Confirming an article in Boardsports Source, Adidas says it is...
Confirming an article in Boardsports Source, Adidas says it is building up a dedicated action sports team for Europe, the Middle East and Africa (EMEA) under the Adidas Originals umbrella, servicing primarily the skate and snowboard community. The Western Europe unit has been run since last year by Bjorn Wiersma, ...
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Amer Sports has appointed Emilio Morabito as vice president in...
Amer Sports has appointed Emilio Morabito as vice president in charge of commercial portfolio management for Europe, the Middle East and Africa (EMEA), replacing Markus Ense who left at the end of June after appointing several field sales managers and strategic account managers who are now working with the sales ...
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Adidas has filed a new intellectual property lawsuit in the...
Adidas has filed a new intellectual property lawsuit in the U.S. District Court for the state of Oregon against Skechers, claiming that the design of the latter's “Mega Flex” shoe infringes on its “Springblade” concept. Last February, Adidas won a preliminary injunction against Skechers in another Oregon court case over ...
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Oakley is planning a commercial launch of its first wearable...
Oakley is planning a commercial launch of its first wearable device in October. It will be compatible with Android and iOS platforms. Among other features, the Radar Pace will use voice recognition technology. Oakley will introduce it during the Olympic Games in Rio de Janeiro.
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Confirming reports that have already appeared in several countries, Michelin...
Confirming reports that have already appeared in several countries, Michelin Technical Soles says that it has won over a new partner, Mizuno. The Japanese brand is coming out with three models of trail running shoes for medium and long distances, equipped with two different soles developed in cooperation with the ...
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News briefs
Dachstein is launching a new color-changing shoe at the OutDoor...
Dachstein is launching a new color-changing shoe at the OutDoor trade show, which will be held in Friedrichshafen, Germany on July 13-16. According to the company, the new model of its Skylite shoe, called Skylite Thermocolor, features heat-sensitive color pigments which change color as the temperature alters.
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Lenovo has reportedly unveiled the prototype of a smart running...
Lenovo has reportedly unveiled the prototype of a smart running shoe with an embedded fitness tracker, developed in collaboration with Vibram and the Beijing Design Week
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Rollerblade, the inline skating brand that is part of the...
Rollerblade, the inline skating brand that is part of the Tecnica Group, is recalling its Urban helmets because the synthetic material next to the rivets of the safety belts is likely to break
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News briefs
Adidas has announced that Benjamin Proud and Andrew Willis have...
Adidas has announced that Benjamin Proud and Andrew Willis have joined its team of swimmers, only a few weeks ahead of the Rio Olympics. The two British swimmers will wear the recently launched adizero XVI swimsuit. Proud, aged 19, won two gold and a bronze medal at the 2014 Commonwealth ...
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News briefs
A new public-private partnership in New York City has been...
A new public-private partnership in New York City has been put in place to promote football to children. Adidas with Mayor Bill de Blasio, the Mayor's Fund to Advance NYC, the U.S. Soccer Foundation and the New York City Football Club have announced the launch of the New York City ...
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News briefs
Camelbak will be the official hydration sponsor of the Ultra-Trail...
Camelbak will be the official hydration sponsor of the Ultra-Trail du Mont-Blanc (UTMB), running from Aug. 22 to 28 and will provide free, freshly filtered water to the 50,000 attendees expected for the event. Camelbak water stations will be located throughout the UTMB Village in Chamonix, where the brand will ...
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Adidas has signed up a supermodel, Karlie Kloss, as the...
Adidas has signed up a supermodel, Karlie Kloss, as the ambassador for the next autumn/winter collection of its Adidas by Stella McCartney collection
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Brunotti Sportswear has enlisted a 20-year-old kitesurfing champion, Liam Whaley,...
Brunotti Sportswear has enlisted a 20-year-old kitesurfing champion, Liam Whaley, as “one of the creators of the brand”
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Nathan has signed up a U.S. Olympic marathoner, Desiree Linden,...
Nathan has signed up a U.S. Olympic marathoner, Desiree Linden, who will use its handheld flasks in training and during the race
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Loro Piana has become an official supplier to the Ryder...
Loro Piana has become an official supplier to the Ryder Cup
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Article
Adidas expands its Kanye West deal
The partnership between Adidas and Kanye West, which has been instrumental in sustaining the brand's heat in the U.S. market last year, is to be reinforced with the launch of Adidas + Kanye West – a partnership run by a separate business entity, involving dedicated stores and a Yeezy-branded product ...
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Article
Wide-ranging contract between Adidas and Wanda in China
The Adidas Group has struck a wide-ranging deal with the Wanda group, the largest real estate conglomerate in China, to support the development of football and basketball as well as the Adidas brand's retail business in the country.The Wanda group has been increasingly investing in the sports market in the ...
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Article
Amer Sports releases new CSR report
Amer Sports, the mother company of Salomon, Wilson, Precor, Atomic, Arc'teryx, Suunto, and other sporting goods brands, has released its second annual corporate social responsibility (CSR) report, which sums up the company's initiatives and achievements in 2015. The group published its first CSR report in June 2015. During 2015, Amer ...
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Adidas has completed a first step in the sale of...
Adidas has completed a first step in the sale of Mitchell & Ness to an American group led by an industry veteran, Kevin Wulff
