LATEST – Page 282
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Short stops
Garneau, the Canadian bike company, has launched a redesigned, mobile-friendly...
Garneau, the Canadian bike company, has launched a redesigned, mobile-friendly and content-rich website
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Vibram has put together a team of 17 FiveFingers brand...
Vibram has put together a team of 17 FiveFingers brand ambassadors including former sports personalities like Brian Bosworth, a former NFL pro
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Kempa is taking on the sponsorship of a well-known Swiss...
Kempa is taking on the sponsorship of a well-known Swiss handball team, Pfadi Winterthur
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Article
Adidas agrees to €200 million extension of its DFB deal
While Adidas is battling it out with Nike and other brands on the sidelines of the European football championships, it has bagged an agreement to extend its partnership with the German football federation (DFB) for four years until 2022, at a cost of about €50 million per year.The agreed annual ...
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Article
Adidas reclaims European football market lead
Adidas claims that it has taken the lead in the European market for football shoes and that it should reach a new record turnover of €2.5 billion in the football category this year, up from €2.2 billion in 2015. This would be more than twice the sales that the company ...
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News briefs
Rolf Reinschmidt, who has driven the Adidas brand's business in...
Rolf Reinschmidt, who has driven the Adidas brand's business in the outdoor market since 2007, has relinquished this leadership role to become an internal consultant in the Adidas brand team from the start of June. Reinschmidt will not be replaced as outdoor general manager because the division was integrated into ...
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News briefs
About 7,500 pairs of counterfeit Adidas Yeezy Boost 350 shoes...
About 7,500 pairs of counterfeit Adidas Yeezy Boost 350 shoes were seized by customs at the port of Hamburg. The unbranded shoes came from China and were intended for sale online. Although they were unbranded, they violated trademark law as the design was found to be the same of that ...
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News briefs
Nike has been working with several fashion designers for its...
Nike has been working with several fashion designers for its NikeLab collection. The most recent collaboration, reported on Instagram, is with Louis Vuitton's artistic director for menswear, Kim Jones, for a collection that will become available in July. Other recent collaborations have been reported for the NikeLab program with Olivier ...
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News briefs
Anta Sports said that sales and orders of its Anta...
Anta Sports said that sales and orders of its Anta KT series of sneakers, launched last year, have gone beyond 650,000 pairs, making it the fastest product endorsed by an NBA player in the Chinese company's history. The series is endorsed by Klay Thompson.
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News briefs
Technogym has launched an updated version of its Mywellness Cloud...
Technogym has launched an updated version of its Mywellness Cloud internet platform that is compliant with the U.S. Health Insurance Portability and Accountability Act of 1996 (HIPAA). The Italian fitness equipment maker's optimized cloud-based platform now enables wellness facilities, hospitals and insurance companies to securely monitor, share and track encrypted ...
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News briefs
Samsung and Cheil Spain have collaborated in the creation of...
Samsung and Cheil Spain have collaborated in the creation of a special swim cap for blind Paralympic swimmers. The Blind Cap alerts swimmers when making a turn as they approach the wall of the pool. The Bluetooth-enabled cap vibrates when competitors are to flip. The Bluetooth device is connected to ...
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News briefs
Polartec has announced that Westcomb, Outdoor Research, Kitsbow and Velocio...
Polartec has announced that Westcomb, Outdoor Research, Kitsbow and Velocio will be the first brands to offer garments featuring its Delta cooling platform. Polartec Delta is said to utilize a sophisticated construction as opposed to chemical additives. The technology is based on a mechanical wicking construction which uses hydrophobic and ...
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News briefs
Vans is launching a new collection of shoes, apparel and...
Vans is launching a new collection of shoes, apparel and accessories for men and women in cooperation with Nintendo. The “Vans x Nintendo” collection, showing images from well-known Nintendo games, like Super Mario Bros, Duck Hunt, Donkey Kong and The Legend of Zelda, is available online and in selected sporting ...
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News briefs
Head has celebrated the recent victory of Novak Djokovic at...
Head has celebrated the recent victory of Novak Djokovic at the French Open with a golden racquet. The Serbian tennis player, who endorses the brand's Graphene XT Speed racquet, became the first male player since Rod Laver and Donald Budge to win all four Grand Slam tournament titles in a ...
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News briefs
Adidas has signed sponsorship deals with five of the projected...
Adidas has signed sponsorship deals with five of the projected top picks in the upcoming NBA draft: Brandon Ingram, Jaylen Brown, Jamal Murray, Dragan Bender and Kris Dunn. The German brand says they will help it to develop the world's best basketball gear. They will be featured in brand campaigns, ...
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News briefs
Adidas got some criticism on social media in connection with...
Adidas got some criticism on social media in connection with its initial ads for the promotion of Colombia's jerseys for Copa America. They spelled the country's name as Columbia. The Big a promptly apologized and reissued the ad with the correct spelling.
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News briefs
Skechers has announced a new multi-year partnership deal with Howie...
Skechers has announced a new multi-year partnership deal with Howie Long. The sportscaster and former NFL defence player, who won the Super Bowl with the Oakland Raiders in 1984, will appear in a campaign to promote Skechers men's footwear collections. The first television commercial is scheduled to launch in time ...
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News briefs
Maier Sports, the German outdoor and snow sports apparel brand,...
Maier Sports, the German outdoor and snow sports apparel brand, won the German Brand Award 2016 in the category of sports, outdoor activities & leisure. According to the jury, Maier Sports was awarded because the brand is seen as a pioneer in the field of PFC-free alternatives for durable water ...
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News briefs
eVent was a sponsor of the 10th annual Alé La...
eVent was a sponsor of the 10th annual Alé La Merckx Granfondo Verona, the cyclist race named after the Belgian cyclist Eddy Merckx, which took place in Verona, Italy on June 12. The 139km race, which is for cyclists who are used to climbing passes, takes participants through the vineyards ...
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Joma will be the official supplier of uniforms for next...
Joma will be the official supplier of uniforms for next year's Mediterranean Games in Tarragona
