LATEST – Page 284
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News briefs
In yet another huge endorsement deal, Under Armour has agreed...
In yet another huge endorsement deal, Under Armour has agreed to fork out $280 million for a 15-year contract with the University of California in Los Angeles (UCLA), which has been described as the largest shoe and apparel deal in the history of the National Collegiate Athletic Association (NCAA). UCLA ...
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Article
Adidas to start talks for golf assets sale
The Adidas Group has decided to reduce its interest in the golf market by starting talks for the sale of the TaylorMade, Adams Golf and Ashworth brands. While pulling out of the golf equipment market, it would focus its golf apparel and footwear business on the Adidas brand.After a slump ...
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Article
The Adidas Group blazes ahead
The Adidas Group blazed ahead in the opening quarter of this year, carried by soaring demand for its sneakers and the run-up to the European football championships.Herbert Hainer, the group's chief executive, said in a conference call that Adidas “flew off the starting blocks.” The performance was supported by Creating ...
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News briefs
Hydra Ventures, the venturing arm of the Adidas Group, has...
Hydra Ventures, the venturing arm of the Adidas Group, has become an investor in 360fly, a Californian company that specializes in single-lens cameras capturing 360-degree videos. Hydra Ventures came on board as part of a Series C round of financing worth $40 million. It joins L Catterton and Qualcomm Ventures, ...
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News briefs
Mavic, a brand of Amer Sports, will soon be distributed...
Mavic, a brand of Amer Sports, will soon be distributed in the Netherlands directly by Amer's Dutch office. Mavic, a French bicycle parts maker, has been part of Amer Sports' portfolio since 2005, and has been distributed in the Benelux by Codagex. The change in the distribution strategy is effective ...
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News briefs
BM Sportech will handle the distribution of Adidas' textile and...
BM Sportech will handle the distribution of Adidas' textile and footwear offerings for pádel, the Spanish version of tennis, from the spring/summer 2017 season. BM Sportech is already the Spanish distributor of Prince and K-Swiss.
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News briefs
Adidas and Under Armour (UA) have reportedly settled a patent...
Adidas and Under Armour (UA) have reportedly settled a patent infringement lawsuit over wearable technology, which had been filed in Delaware by Adidas in February 2014 against UA and its subsidiary MapMayFitness. The dispute concerned 10 patents for a “location-aware” wearable tracking device that allows its users to monitor data ...
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News briefs
Under Armour (UA) said it will pursue all business and...
Under Armour (UA) said it will pursue all business and legal courses of action against Uncle Martian, a Chinese brand accused by UA of plagiarism. The Chinese brand allegedly used a logo very similar to UA's in a recent launch event whose pictures went viral on China's social networks. Similarly ...
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News briefs
Puma has launched a programmable, self-driving and line-following robot to...
Puma has launched a programmable, self-driving and line-following robot to stimulate runners by giving them a moving target to beat, instead of just a stopwatch. Developed in partnership with MIT engineering graduates, the Beatbot is meant to help runners improve their performance in real time. They can enter the time ...
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News briefs
Australian has developed a new tennis collection using merino wool....
Australian has developed a new tennis collection using merino wool. Paolo Lorenzi, its sponsored player, was the first athlete to wear the new apparel at the Internazionali BNL d'Italia tournament, which began in Rome on May 2. Australian is an official sponsor of the tournament. The Milan-based sportswear brand has ...
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News briefs
Polygiene, the Swedish odor control technology provider, has announced three...
Polygiene, the Swedish odor control technology provider, has announced three new partners for the spring 2016 season. The new brands it will work with are Dakine, Adidas and Propper. Dakine will collaborate with Polygiene on new mountain bike products, Adidas will feature Polygiene technology in a series of its products, ...
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News briefs
Osprey Europe is asking customers to check their Poco AG...
Osprey Europe is asking customers to check their Poco AG Child Carrier due to a possible buckle failure hazard, which might result in physical injury. The products concerned are the Poco AG models - Poco AG Premium, Poco AG Plus and Poco AG - purchased from Jan. 29, 2016. All ...
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News briefs
Sympatex Technologies is introducing new outer and lining materials made...
Sympatex Technologies is introducing new outer and lining materials made of recycled PET bottles for a range of applications in sports, fashion and leisure. The recycled polyester outer material is certified according to the Global Recycle Standard and is 100 percent recyclable and free of PTFE and PFC, says the ...
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News briefs
Reebok's new partnership with Ragnar Relay was officially launched on...
Reebok's new partnership with Ragnar Relay was officially launched on May 12 at Reebok's global headquarters in Canton, Massachusetts, ahead of Reebok Ragnar Relay Cape Cod, in the presence of the race participants, who had been invited to celebrate the new collaboration. The new multi-year partnership with Ragnar Relay, the ...
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News briefs
Joma Sport is entering the English Premier League with the...
Joma Sport is entering the English Premier League with the signing of a multi-year contract for footwear and clothing with the Swansea City ACF club, starting with the 2016/17 season. The team is currently outfitted by Adidas.
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News briefs
Macron is going to replace New Balance as the technical...
Macron is going to replace New Balance as the technical sponsor of the Stoke City FC club for five years. Based at Stoke-on-Trent and often referred to as The Potters, the club is regarded as one of the top ten clubs in the English Premier League.
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News briefs
Aclima and Bergans won a major Norwegian design award last...
Aclima and Bergans won a major Norwegian design award last month. The Award for Design is given out annually by the Norwegian Center for Design and Architecture (DOGA). The label is a stamp of quality that shows that a product or solution is among the very best in Norwegian design. ...
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News briefs
Sympatex Technologies, the specialist in functional textiles, is a sponsoring...
Sympatex Technologies, the specialist in functional textiles, is a sponsoring partner of “Couture in Orbit,” the first European space fashion project staged by the European Space Agency (ESA). ESA is joining with five European fashion schools for this new international project, asking young designers to find inspiration in space technologies ...
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News briefs
Helly Hansen has announced it will reward the best comments...
Helly Hansen has announced it will reward the best comments on its “What's on Your Horizon?” Facebook page. Between April 18 and May 15, online visitors will have a chance to comment on Facebook about their summer plans and how the product they see on the brand's What's on Your ...
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Short stops
Protest is launching an innovative new website
Protest is launching an innovative new website
