LATEST – Page 286
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News briefs
Under Armour is opening a 15,000-square-foot Brand House in Madison,...
Under Armour is opening a 15,000-square-foot Brand House in Madison, Wisconsin. The company is also reportedly going to open its first Brand House in Boston in November. With a size of 18,000 square feet, it would be second in size only to its flagship in Chicago, which measures 30,000 sqft. ...
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News briefs
After launching the first connected tennis racquet in 2012, Babolat...
After launching the first connected tennis racquet in 2012, Babolat is launching the first connected tennis bracelet. The new product, which is completely dedicated to tracking the wearer's performance on the tennis court, is already available in the stores. A bracelet co-branded with Roland-Garros, the tennis tournament in Paris which ...
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News briefs
The first New Balance running shoe with a full-length 3D...
The first New Balance running shoe with a full-length 3D printed midsole went on sale on April 15, albeit in an extremely limited form. The U.S. brand will make available to consumers only 44 pairs of the “Zante Generate,” for sale on the New Balance website as well as at ...
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News briefs
Ikea will be selling bicycles worldwide as from this August....
Ikea will be selling bicycles worldwide as from this August. Initially, the offering will be limited to a single unisex model called the Sladda, designed for urban riders. The model was created by Oskar Juhlin, Jan Puranen and Kristian Eke from a Swedish studio, Veryday Design. The Sladda will sell ...
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News briefs
Beyoncé unveiled the website and a teaser video for Ivy...
Beyoncé unveiled the website and a teaser video for Ivy Park, her new athleisure clothing line, on March 31. The influential American pop icon's 200-piece trendy activewear collection was developed in collaboration with Topshop and became available from April 14 online and in brick-and-mortar locations at Topshop, Net-a-Porter, Hudson Bay, ...
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News briefs
Fitbit announced it has shipped over one million each of...
Fitbit announced it has shipped over one million each of its Blaze and Alta activity trackers less than a month after their debut, leading to a 13 percent surge in the mid-day trading of Fitbit shares on March 31. The Blaze smart fitness watch, retailing at $200, is now the ...
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News briefs
Aqua Sphere, the French-owned company specializing in swim goggles and...
Aqua Sphere, the French-owned company specializing in swim goggles and other water sports products, has broadened its partnership with Michael Phelps by launching a range of learn-to-swim products. Aqua Sphere teamed up with the serial Olympic medalist last year to launch the MP brand of competitive swim and training equipment. ...
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News briefs
Compex, the Swiss brand specializing in electrostimulation technology, has launched...
Compex, the Swiss brand specializing in electrostimulation technology, has launched in France a limited edition of its Runner electrical muscle stimulator on the occasion of the Schneider Electric Marathon de Paris. The special edition of the device features the marathon's logo and sells for €359. The 2016 Paris marathon was ...
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News briefs
Fusalp is launching a limited-edition T-shirt in association with a...
Fusalp is launching a limited-edition T-shirt in association with a photographer, Nick Meek. All the proceeds will go to an association, A Chacun Son Everest, which aids children affected by leukemia and women who are recovering from breast cancer.
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News briefs
Le Coq Sportif, a French sports apparel and footwear brand,...
Le Coq Sportif, a French sports apparel and footwear brand, has launched a limited edition of running shoes labeled “Made in France.” The three models are available in the national colors – blue, white and red. The shoes are made of full-grain or nubuck leather, with ornamental trimmings such as ...
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News briefs
Timberland has teamed up with Betabrand, a crowdfunded apparel company,...
Timberland has teamed up with Betabrand, a crowdfunded apparel company, on a crowdsourced project to design its latest collection – the Craftletic. The name is said to stand for an intersection of craftsmanship and athletic ease-of-wear. Until March 17, consumers had a chance to vote on one of three unisex ...
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News briefs
Researchers at the RMIT University in Australia are working on...
Researchers at the RMIT University in Australia are working on the development of self-cleaning fabrics based on the combined use of nanostructures and light. The idea is to grow nanostructures on textiles which release a burst of energy that degrades organic matter, when exposed to light. With such textiles, sunshine ...
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Short stops
Powerbar is coming out with new products and new packaging...
Powerbar is coming out with new products and new packaging for new target consumers
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News briefs
Cobra Puma Golf and Bridgestone Golf have both signed contracts...
Cobra Puma Golf and Bridgestone Golf have both signed contracts with Bryson DeChambeau, who is joining the PGA Tour after qualifying as the highest-ranked amateur golfer in the world. The player will use Cobra clubs, Bridgestone balls and Puma clothing.
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News briefs
McDavid and Shock Doctor, the two athletic protection providers that...
McDavid and Shock Doctor, the two athletic protection providers that recently merged, have announced the signing of Harrison Barnes as their first dual-brand athlete ambassador. The 2015 NBA champion, who plays for the Golden State Warriors, will wear McDavid's line of Hex protective arm and leg sleeves on the court, ...
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News briefs
Alibaba Group Holding will promote rugby in China as part...
Alibaba Group Holding will promote rugby in China as part of the development and sponsorship deal it signed with World Rugby on April 10. Alisports, the new group's sports division, said it plans to invest millions of U.S. dollars and make a long-term investment in the development of the sport ...
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News briefs
Garmin has announced that Dame Kelly Holmes is the brand's...
Garmin has announced that Dame Kelly Holmes is the brand's latest ambassador. The retired British middle distance runner won gold medals for both the 800- and 1500-meter distances at the 2004 Summer Olympics in Athens, and still participates in running contests. She is scheduled to take part in the upcoming ...
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News briefs
The Faction Collective, the Swiss-based ski and apparel brand, has...
The Faction Collective, the Swiss-based ski and apparel brand, has announced a sponsorship deal with Johnny Collinson, a 25-year-old American freeride skier, mountaineer and adventurer with an impressing track record. At the age of 17, he was the youngest person to ascend the Seven Summits, skiing down three of them ...
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News briefs
Rossignol partnered with four famous French chefs - Christophe Aribert,...
Rossignol partnered with four famous French chefs - Christophe Aribert, Edouart Loubet, Emmanuel Renaut and Jean Sulpice - on the occasion of the sixth edition of the Challenges des Chefs, which took take place in France's Val Thorens on April 11-13. The restaurants of the four chefs, who share a ...
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Short stops
Joma has signed a three-year sponsorship deal with the Thüringer...
Joma has signed a three-year sponsorship deal with the Thüringer HC, the leading German women's basketball teams
