LATEST – Page 296
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News briefs
Nike has teamed up with Stone Island to celebrate in...
Nike has teamed up with Stone Island to celebrate in 2016 “The Year of the Windrunner.” It was back in 1978 that Nike created the Windrunner jacket, which was regarded as revolutionary at the time for its raglan sleeves and 26-degree chevron yoke. NikeLab and Stone Island are now launching ...
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News briefs
Nike has signed a lifetime deal with LeBron James, with...
Nike has signed a lifetime deal with LeBron James, with media speculating that it may have reached more than $300 million and USA Today even putting it at more than $500 million. Nike said that it built up a strong business around the Cleveland Cavaliers player in the last twelve ...
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News briefs
Puma has signed a long-term endorsement contract with the 20...
Puma has signed a long-term endorsement contract with the 20 year-old Canadian sprinter Andre De Grasse, who came third in the 100 meters at the World Championships in Beijing in August. De Grasse is the reigning 100 and 200 meter champion at the U.S. National Collegiate Athletic Association (NCAA). He ...
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News briefs
New Balance is taking over as official athletic footwear and...
New Balance is taking over as official athletic footwear and apparel partner of the New York City Marathon from 2017, as part of an agreement that involves support of many other activities by New York Road Runners (NYRR), the marathon's organizers. This will put an end to a sponsorship deal ...
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News briefs
New Balance has kicked off a month-long campaign for December...
New Balance has kicked off a month-long campaign for December in recognition of Giving Tuesday, a global day of giving fueled by social media, now in its fourth year. For each #NBgivesback Twitter or Instagram post presenting a consumer's shoe donation to an organization of their choice, the brand will ...
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News briefs
Umbro has signed a sponsorship agreement with FC Nürnberg, a...
Umbro has signed a sponsorship agreement with FC Nürnberg, a second-division team in Germany, for the next five years, taking the place of Adidas. The team had already been wearing Umbro jerseys until 1968. The brand is currently outfitting more than 100 professional teams including PSV Eindhoven, FC Everton, West ...
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News briefs
Macron has signed a three-year partnership with Miami FC, a...
Macron has signed a three-year partnership with Miami FC, a club in which two former stars of AC Milan - Paolo Maldini and Alessandro Nesta - are involved. The sponsorship deal, its first with an American team, will start next April with the new season of the North American Soccer ...
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News briefs
2XU has become the official compression equipment supplier to Great...
2XU has become the official compression equipment supplier to Great Britain and England Hockey. The company will also provide opportunities for school and club players to learn about its compression products, to help players at all levels enjoy the sport while decreasing the risk of injury. In 2016 London will ...
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News briefs
Intersport UK has formed a three-year partnership with parkrun UK,...
Intersport UK has formed a three-year partnership with parkrun UK, which organizes 375 free timed park runs of 5 kms each Saturday morning. The partnership between the retailer and the non-profit organization is to start at the beginning of next year. parkrun UK boasts about 1.3 million registered runners across ...
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News briefs
Icebreaker Merino has formed a three-year partnership with Travis Ganong,...
Icebreaker Merino has formed a three-year partnership with Travis Ganong, the 27-year-old World Cup alpine skier who competed for the U.S. at the 2014 Winter Olympics in Sochi, placing fifth in the men's downhill. He will represent Icebreaker in the U.S. and provide insights for future product design. Ganong won ...
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News briefs
Brunotti has announced two new members for its team riders:...
Brunotti has announced two new members for its team riders: the big wave rider Brett Burcher from Austria and this year's freestyle world champion of the Professional Windsurf Association (PWA), Dieter van der Eyken from Belgium. Along with other members of the team, they will help develop the new ...
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News briefs
Mizuno launched on Dec. 1 a pan-European marketing campaign, celebrating...
Mizuno launched on Dec. 1 a pan-European marketing campaign, celebrating the 110th anniversary of the Japanese brand. It will also introduce at Ispo Munich next month a new shop concept that will be rolled out throughout the Europe, Middle East and Africa region with key retailers and through corporate single-brand ...
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News briefs
Invista will launch a new campaign in early 2016 to...
Invista will launch a new campaign in early 2016 to highlight its Coolmax and Thermolite brands. The campaign, named Embrace the Elements, will reflect the new brand positioning for Coolmax and Thermolite through new logos, websites and hang-tags. The title of the campaign reflects its focus on the notion of ...
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News briefs
Footwear News has given this year's Lifestyle Achievement Award to...
Footwear News has given this year's Lifestyle Achievement Award to Robert Greenberg, founder of LA Gear and Skechers USA. He invested initially in hair salons, denim and roller skates. He then moved into the footwear sector after relocating from Boston to Los Angeles in 1978. Founded in 1979, LA Gear ...
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Short stops
Skechers will partner with Fitbit to create a new app...
Skechers will partner with Fitbit to create a new app for its sponsored Los Angeles Marathon, with a GPS-enabled map for runners and spectators
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Article
Adidas projects buoyant football sales
Instead of the usual glitz and football stars on a podium, the Adidas ball for the group stages of the European championship finals in 2016 was unveiled by Zinedine Zidane on his Instagram account earlier this month. The blue, white and red color design of the Beau Jeu is reminiscent ...
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Article
Adidas CEO suggests Fifa reforms
Herbert Hainer, the Adidas Group's chief executive, suggested to Wirtschaftswoche earlier this month that Fifa ought to set limits to the age and terms of the Fifa president. He added that the global football organization's president should be more like a chief executive, operating under a supervisory board.It was the ...
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Article
Adidas gets India’s go-ahead for its own format stores
The Adidas Group has obtained approval from the Indian government to open fully owned Adidas-branded stores in the country. Dave Thomas, managing director of the Adidas Group in India, said in a statement that the company intends to start opening larger stores under full ownership in the second half of ...
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News briefs
The prospective change of chief executive at the Adidas Group,...
The prospective change of chief executive at the Adidas Group, scheduled for 2017 at the latest, is leading to increasing speculation, with a report in Der Spiegel that leading executives from several rival companies were approached for the job. Adidas confirmed in February that it had launched a formal search ...
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News briefs
Napapijri has announced that it is replacing down with Thermofibre...
Napapijri has announced that it is replacing down with Thermofibre insulation for autumn/winter 2015 in 99 percent of its outerwear collection. Thermofibre is an eco-friendly, anti-bacterial material made from ultra-lightweight microspheres which create a quilted texture offering insulation and temperature regulation. Thermofibre is exclusively developed and patented by VF Corp., ...
