LATEST – Page 304
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News briefs
Thermore says it is launching its Thermore Thermal Booster, described...
Thermore says it is launching its Thermore Thermal Booster, described as a “breakthrough” insulation that provides extra heat when the outer temperature declines by up to 20 percent. The insulation comes in two weights. It incorporates the company's anti-fiber migration treatment, which protects from repeated washing and extensive wear.
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News briefs
Babolat, the French racquet sports company, has become an official...
Babolat, the French racquet sports company, has become an official supplier of shuttlecocks and other equipment for Badminton England, across all its community programs. From this month, Babolat has been supplying shuttlecocks for all domestic tournaments and circuit events for juniors, seniors and masters, including the National Schools Championships. Badminton ...
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News briefs
New Balance has sealed an endorsement deal with Reilly Opelka,...
New Balance has sealed an endorsement deal with Reilly Opelka, a promising 17-year American tennis player, who became Wimbledon Juniors champion this year. The American brand will be Opelka's official apparel and footwear provider for competition, training and lifestyle. Raised in Florida, Opelka has been part of the USTA Player ...
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News briefs
Speedo has signed up a ski champion, Felix Neureuther, for...
Speedo has signed up a ski champion, Felix Neureuther, for its “Speedo-Fit” campaign. The message is that swimming in the pool is a form of training that makes you fit to perform any other type of sport.
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News briefs
Icebreaker is launching the Icebreaker Challenge, an international digital campaign...
Icebreaker is launching the Icebreaker Challenge, an international digital campaign covering 40 countries. It calls on retailers and consumers to select the sport offering the most fun ever and publishing a video on Icebreaker's website before Aug. 31 and asking for “likes” on social networks. The winner will get a ...
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News briefs
Merrell, which had double-digit growth in the European outdoor sector...
Merrell, which had double-digit growth in the European outdoor sector last year, is going to invest a seven-digit figure in marketing in the region during the spring/summer 2016 season, with a doubling in the consumer spend. It will concentrate on an advertising campaign around the tagline “Do What's Natural,” which ...
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News briefs
Maui Jim has agreed to be a “Silver European Sponsor”...
Maui Jim has agreed to be a “Silver European Sponsor” of Optometry Giving Sight, the international charity, starting from July 6. The American brand of sunglasses made the announcement at Wimbledon in the presence of one of the brand's ambassadors, Martina Hingis, and the head coach of the All England ...
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Short stops
Speedo has re-signed Greg Hackett, the Australian swimming legend, who...
Speedo has re-signed Greg Hackett, the Australian swimming legend, who has returned to the pool for competitions after seven years of retirement
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Short stops
In a deal said to be worth £4.5 million (€6.5m-$7.0m),...
In a deal said to be worth £4.5 million (€6.5m-$7.0m), Kooga will be the official kit supplier of the Leicester Tigers rugby team for the next years
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Short stops
Callaway Golf has announced a staff pro agreement with Julien...
Callaway Golf has announced a staff pro agreement with Julien Brun, a young French player who became a “college golf phenomenon” while attending university in Texas
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News briefs
Brooks Running has become the exclusive footwear and apparel sponsor...
Brooks Running has become the exclusive footwear and apparel sponsor for the 23rd European Athletics Championships, which will take place in July 2016 in Amsterdam. That is where Brooks relocated its European head office earlier this year: The brand's facilities are based in the Olympic stadium, where most of the ...
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Article
Adidas wants to double in running
The Adidas Group has outlined plans to double its sales in the running market in constant currencies by 2020, which would amount to more than €3 billion, with a stronger focus on fewer franchises and marked investments in the U.S. market. The details were provided at the group's first investor ...
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Short stops
The franchised Columbia store in Chamonix has reopened after a...
The franchised Columbia store in Chamonix has reopened after a major refitting, a few weeks before the Ultra'Trail du Mont Blanc (UTMB), the big race of which the brand has become main sponsor
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News briefs
Puma will come out next year with a new line...
Puma will come out next year with a new line of distinctive and functional sunglasses and other eyewear products that will include specific models for running and golf. They are being developed through a new partnership with Kering Eyewear, a new subsidiary of the eponymous French group that owns the ...
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News briefs
The flagship store of the Galeries Lafayette department store chain...
The flagship store of the Galeries Lafayette department store chain in Paris presented the new American Hickies lacing system with a dedicated fitting station last month as an eye-catcher for the inauguration of its new sneaker section. The system has also been adopted by the Intersport voluntary group in Germany, ...
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News briefs
Adidas celebrated its partnership with Parley for the Oceans at...
Adidas celebrated its partnership with Parley for the Oceans at the United Nations headquarters in New York on June 29, at the General Assembly Hall, on the occasion of a high-level event on climate change, convened by the President of the General Assembly. The event was the showcase for the ...
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News briefs
Columbia is putting its OutDry Extreme membrane technology into apparel...
Columbia is putting its OutDry Extreme membrane technology into apparel for the first time. The new technology, which will be incorporated in Columbia's clothing starting in spring 2016, is said to create an ideal balance of waterproofing and breathability. The material on the outside of the new line of clothing ...
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Short stops
Smith Sports Optics has won a Red Dot Award for...
Smith Sports Optics has won a Red Dot Award for its new light and aerodynamic bike helmet, the Overtake
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News briefs
Joma has signed new sponsorship agreements with Romania's national football...
Joma has signed new sponsorship agreements with Romania's national football team and with two local teams in Spain and Italy, RCD Espanyol and Sampdoria. The deal with the Espanyol club of Barcelona is for the next three seasons. Puma recently took over the sponsorship of Espanyol from Li Ning, but ...
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News briefs
Reebok received two Silver Lions at the Annual Cannes Lions...
Reebok received two Silver Lions at the Annual Cannes Lions International advertising festival. The company bagged the awards in the Cyber category for the digital part of its Be More Human campaign, which was created in collaboration with Venables Bell & Partners in San Francisco. Reebok won the Silver Lions ...
