LATEST – Page 305
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News briefs
Nike is to replace Adidas as the sponsor of the...
Nike is to replace Adidas as the sponsor of the University of Michigan for its sports uniforms. The organization issued a statement saying that Nike was to become the Michigan Wolverines' official athletic footwear, apparel and equipment provider, starting from the beginning of August 2016 and until 2027, but with ...
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News briefs
Bushnell has become the official rangefinder of the Ladies European...
Bushnell has become the official rangefinder of the Ladies European Tour (LET). Bushnell Outdoor Products claims that its laser rangefinders have made it the most recognized brand in distance-measuring devices for golf. More than 300 women from 36 countries are expected to participate in at least 24 tournaments in 18 ...
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News briefs
K2 has expanded its K2 Skate Ambassadors, selecting new sponsored...
K2 has expanded its K2 Skate Ambassadors, selecting new sponsored athletes from a list of more than 300 applicants. They are expected to drive greater awareness for inline skating in the recreational, fitness, cross-training, marathon racing, urban and aggressive segments.
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News briefs
“Always in Beta” is the tagline of a new global...
“Always in Beta” is the tagline of a new global marketing platform launched by New Balance. It highlights the athlete's desire to reset his or her performance goals all the time, without resting on past successes. The new platform reinforces the technical image of a sports brand that is more ...
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News briefs
Slazenger is to continue as official tennis ball supplier for...
Slazenger is to continue as official tennis ball supplier for the tennis championship at Wimbledon, extending its partnership for four years. It has already being going for 113 years, making it probably the longest-standing commercial partnership in sport. Slazenger is to provide canvas, umpire chairs, nets and tennis for the ...
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News briefs
Helly Hansen has announced a new outerwear and apparel partnership...
Helly Hansen has announced a new outerwear and apparel partnership with Alpine Canada Alpin (ACA), the national governing body for alpine, para-alpine and ski cross racing in Canada. Beginning July 2015, the apparel provider for ski professionals will outfit Canada's alpine and para-alpine ski teams, including alpine ski star Dustin ...
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News briefs
Dwight Howard, the star center of the Houston Rockets, is...
Dwight Howard, the star center of the Houston Rockets, is reportedly switching to Peak Sport, the Chinese sports brand, after an endorsement agreement of about a decade with Adidas. Peak Sport has built its brand recognition around basketball, investing in sponsorship deals with players such as Tony Parker, George Hill ...
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Short stops
Peak Performance will be the skiwear sponsor of the Freeride...
Peak Performance will be the skiwear sponsor of the Freeride World Tour
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Quiksilver is sponsoring Ezekiel Lau, the Hawaiian surfer who won...
Quiksilver is sponsoring Ezekiel Lau, the Hawaiian surfer who won the Vans World Cup at Sunset Beach in 2013, when he was only 20
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Nike Golf has signed up Jordan Smith, a 22-year-old English...
Nike Golf has signed up Jordan Smith, a 22-year-old English golf player who represented the U.K. and Ireland in the 2013 Walker Cup
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TaylorMade has signed up a British amateur champion, Bradley Neil,...
TaylorMade has signed up a British amateur champion, Bradley Neil, who has made several appearances at major tournaments lately
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Tennis Warehouse, which has e-commerce operations in the U.S., Europe...
Tennis Warehouse, which has e-commerce operations in the U.S., Europe and Australia, will continue as the official online tennis store of the ATP World Tour until 2017
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Article
Nike overtakes Adidas in apparel
For the first time in its history, the Swoosh overtook the Three Stripes last year in terms of invoiced sales in the global sports apparel market, whose growth accelerated to 4.3 percent from 0.9 percent in 2013. Both companies, as well as the sports apparel market overall, benefited from the ...
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News briefs
New Balance has unveiled its first range of football boots....
New Balance has unveiled its first range of football boots. It consists of two styles, both suited for attack-minded players who run long distances on the pitch. The Visaro boot is for players who “make chances,” while the Furon boot is for those who “take chances.” The American brand is ...
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News briefs
eVent fabrics and Northwave have announced a new partnership for...
eVent fabrics and Northwave have announced a new partnership for 2015, as the eVent air permeable ePTFE (expanded polytetrafluoroethylene) membrane technology, called DVstretch, will be used in Northwave's winter apparel for the first time this year. The Northwave Arctic Jacket will be on the market in October 2015, the manufacturers ...
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++ Carven, the French fashion brand, has struck an agreement...
++ Carven, the French fashion brand, has struck an agreement with Albisetti International for a line of beachwear and activewear being launched for the spring/summer 2016 season
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News briefs
Lotto and 1. FSV Mainz 05, the German Bundesliga club,...
Lotto and 1. FSV Mainz 05, the German Bundesliga club, have announced that they are resuming their former collaboration with a new sponsorship agreement. Starting from the 2015-16 season, and for five years, Lotto Sport Italia will become technical sponsor and official supplier to all the Mainz teams, including the ...
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News briefs
Joma is entering the French Football League by signing up...
Joma is entering the French Football League by signing up the first-division Toulouse FC team for the next four seasons. Meanwhile, the Spanish brand continues to invest in sports sponsorships in distant markets, focusing on football. It has presented its first collection of uniforms developed as technical sponsor of the ...
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News briefs
Macron has signed a new five-year kit partnership with Acqua...
Macron has signed a new five-year kit partnership with Acqua Vitasnella Cantù, a basketball team which plays in the Italian Lega Basket Serie A. The agreement is effective from the 2015-16 season until the end of the 2020-21. Acqua Vitasnella Cantù is one of the most historic teams in Italy ...
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News briefs
Millet will outfit the Spanish mountain skiing team, which comprises...
Millet will outfit the Spanish mountain skiing team, which comprises 23 sportsmen and seven technicians. The team members collected four gold medals in the latest World Championships and two in the Ski World Cup.
