LATEST – Page 311
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News briefs
Asics engaged its own team of 30 women in last...
Asics engaged its own team of 30 women in last Sunday's Schneider Electric Marathon of Paris, after coaching them for four months. Meanwhile, the Japanese brand is recruiting 15 amateur runners from all over the world to participate in its annual “Beat the Sun” relay running race around the Mont ...
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Short stops
Inosport, the European sports innovation platform, will hold its annual...
Inosport, the European sports innovation platform, will hold its annual convention in the French city of Voiron on June 11
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Short stops
Vans' European Shop Riot, which is intended to find the...
Vans' European Shop Riot, which is intended to find the best skateboarders among the salesmen of 15 shops, will take place at St. Albans' Pioneer Skatepark in the U.K. and at Aalst's Flesh & Bones Skatepark in Belgium on April 25 and 26
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Article
Adidas sets a €22 billion sales target
Speed, cities and open sources are some of the key words in “Creating the New,” the five-year strategic plan outlined by managers of the Adidas Group at their investor day conference, which was held at the company's head office in Herzogenaurach last Thursday, March 26.The wide-ranging plan aims to lift ...
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Article
Adidas makes U.S. expansion “imperative”
A commitment that was repeated by several managers in Herzogenaurach last week is that the U.S. market has become a priority for Adidas. While the group's performance last year was affected by its troubles in Russia and in the golf market, it was shaken by Under Armour's rise as the ...
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Article
Adidas will pump up retail
Another target is to expand sales through the group's own concept stores at double-digit rates per year. The company runs about 2,900 own stores and wants to add 500 to 600 more stores by 2020, including specialist stores focusing on basketball, running or women, for example.By reducing the number of ...
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Article
Adidas will adopt a more consumer-focused approach
Adidas managers said the new focus on consumers will be facilitated by the reorganization of the management structure that was implemented last year, dismantling the previously function-driven organization and giving full responsibility to the managers of each sports category.The group's investments to engage end consumers are to focus on six ...
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Article
Adidas wants to speed up processes
The “speed” component of the Adidas Group's new strategic plan is inspired by the business model that the group has adopted for Neo, the fast-fashion label developed by Adidas in the recent years, which reached sales of more than €850 million in 2014. While the entire company has already reduced ...
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Article
Amer Sports to acquire Louisville Slugger
Wilson Sporting Goods, a division of the Finnish conglomerate Amer Sports, has acquired the global rights to the Louisville Slugger bat from Hillerich & Bradsby Co. (H&B) for $70 million in an all-cash transaction. The closing of the deal is expected in the second quarter of 2015. Founded in 1884, ...
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Article
Columbia rejigs its top management
Columbia Sportswear has announced a reorganization of its top management, describing it as a move to drive continued profitable growth. The group expects the company's sales to expand at double-digit rates for apparel in constant currencies this year, compared with $1.7 billion in 2014, while footwear sales are predicted ...
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News briefs
Amer Sports has transferred 290,596 of its treasury shares to...
Amer Sports has transferred 290,596 of its treasury shares to its personnel who participate in various performance share and stock incentive programs instituted in 2010 and 2013. This leaves Amer with 1,131,756 own shares, or 0.95 percent of the whole equity. Meanwhile, Amer's board of directors has approved a new ...
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Short stops
Columbia Sportswear is asking shareholders to elect Malia Wesson, former...
Columbia Sportswear is asking shareholders to elect Malia Wesson, former president of the U.S. Bank of Oregon, to a full term on its board of directors, which would be expanded to 11 members
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News briefs
Puma has extended its 12-year-old partnership with the Italian Footwear...
Puma has extended its 12-year-old partnership with the Italian Footwear Federation (FIGC) for an unspecified number years into the next decade. The new contract, which is reportedly going to cost about €4.9 million a year, calls for increased marketing rights, while retaining the exclusive master license to actively manage FIGC's ...
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News briefs
Gone are the days when New Balance was not doing...
Gone are the days when New Balance was not doing any advertising. The company has produced its first soccer-related advertising film to celebrate its return to the global football business. The powerful #NBFootball spot, which can be viewed on youtube, has been directed by Marie Schuller. It features seven newly ...
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News briefs
New Balance has launched in the U.K. the Blackout Squad...
New Balance has launched in the U.K. the Blackout Squad competition. Through this scheme, amateur football players are offered a chance to join a select group who will trial the brand's football boots, just like professional players sponsored by New Balance. The competition is run in partnership with www.prodirectsoccer.com. The ...
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News briefs
Adidas will be working with one more advertising agency, 72andSunny,...
Adidas will be working with one more advertising agency, 72andSunny, in the important football, running, basketball and women's categories. It will keep working with Carat/Aegis and Johannes Leonardo, the latter remaining the main creative agency for Adidas Originals. With offices in Amsterdam and Los Angeles, 72andSunny counts clients such as ...
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News briefs
Under Armour has signed a multi-year technical partnership deal with...
Under Armour has signed a multi-year technical partnership deal with the São Paulo football club, starting in May, to support its growing commitment to global football and the establishment of its Brazilian subsidiary prior to the latest World Cup. The team was said to have the third-largest number of Brazilian ...
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News briefs
Macron has signed a five-year partnership agreement with Brose Baskets...
Macron has signed a five-year partnership agreement with Brose Baskets Bamberg, the first German club to enter the Euroleague Top Sixteen and winner of six of the last 11 national championships. The team was previously with Adidas. The deal will start from the 2015/2016 season. Macron recently became the technical ...
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News briefs
After screening more than 2,500 brands nominated across all sectors,...
After screening more than 2,500 brands nominated across all sectors, the World Branding Forum in Paris has named Speedo “Brand of the Year” in the sports fashion/swimwear category. Speedo has just launched the latest version of its athletic swimsuit, the LZR Racer X, saying that it has taken over 10,000 ...
