LATEST – Page 333
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News briefs
Adidas has launched an online gaming platform starring footballer Lionel...
Adidas has launched an online gaming platform starring footballer Lionel Messi in connection with the upcoming World Cup in Brazil. The new “Fast or Fail” game, which also offers players a chance to win a trip to Brazil, can be accessed on mobiles or desktops at www.adidas.com/fastorfail and is further ...
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News briefs
Mitre has signed a new partnership agreement with Lucozade Powerleague,...
Mitre has signed a new partnership agreement with Lucozade Powerleague, the largest five-a-side football center operator in the U.K. The three-year deal will see all five-a-side leagues playing with a Mitre football designed specifically for Lucozade Powerleague as well as a range of joint initiatives including a national tournament leading ...
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Arena has signed up Giulio Zorzi, a 25-year-old South African...
Arena has signed up Giulio Zorzi, a 25-year-old South African breaststroke champion
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Asics America has signed a multi-year sponsorship contract with Vasek...
Asics America has signed a multi-year sponsorship contract with Vasek Popisil, who currently ranks as the best Canadian tennis player
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Anta, the Chinese sporting goods brand, has signed a sponsorship...
Anta, the Chinese sporting goods brand, has signed a sponsorship deal with Chandler Parsons, an NBA player who belongs to the Houston Rockets team and who is very popular in China
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Rafael Nadal, the Spanish tennis star, has signed a contract...
Rafael Nadal, the Spanish tennis star, has signed a contract with 9ine, a sports marketing agency partly owned by Ronaldo Luís Nazário de Lima, the former Brazilian football star commonly known as Ronaldo, for non-exclusive image rights in Brazil
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Protest has signed a sponsorship deal with Arnaud Rougier, the...
Protest has signed a sponsorship deal with Arnaud Rougier, the 33-year-old French freeride skier who was previously sponsored by O'Neill
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Article
New momentum for Columbia
Columbia Sportswear reported a sales increase of only one percent to $1,685 million in 2013, but the company enjoyed a higher-than-expected sales increase of 6 percent in the fourth quarter and the management sees the growth accelerating to a rate of between 15 and 17 percent in 2014. More than ...
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Article
Anta is recovering
Anta Sports Products could not entirely halt the decline in its sales last year, but the company said that its measures to improve its partnership with retailers had been efficient and that its performance was recovering.The company's turnover reached 7,281.3 million yuan (€869.7m-$1,189.0m) last year, which was a decline of ...
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News briefs
Oxylane, the French group behind Décathlon, is calling on sports-minded...
Oxylane, the French group behind Décathlon, is calling on sports-minded people around the world to participate in a collaborative design program called Open Oxylane. They are invited to register on a dedicated website, openoxylane.com, by April 1. Operating in English, Open Oxylane is intended to form an international community of ...
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News briefs
Puma collaborated with the U.S. designer Sophie Chang for the...
Puma collaborated with the U.S. designer Sophie Chang for the design and development of its new autumn/winter 2013-14 collection, presented for the first time in Berlin in January this year. Puma also worked with the French fashion label Brooklyn We Go Hard, BWGH, in the development of a premium collection ...
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News briefs
BioLogic has announced the launch of its Bluetooth Smart Speed/Cadence...
BioLogic has announced the launch of its Bluetooth Smart Speed/Cadence Sensor, enabling cyclists to turn a smartphone into a full-featured cycling computer. The new device wirelessly transmits information to a Bluetooth Smart Ready device so that users, through an appropriate app, can track their workout through their smartphone. The sensor ...
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News briefs
Vans and the Beatles will join forces in March 2014...
Vans and the Beatles will join forces in March 2014 to release a collection of footwear showcasing the artwork from the Yellow Submarine album and movie. This collaboration, the first of its kind, will deliver an offering of artwork and colors taken directly from the album cover. The Yellow Submarine ...
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News briefs
Customers and employees of the Hohenstein Institute in Bönnigheim voted...
Customers and employees of the Hohenstein Institute in Bönnigheim voted in a competition to decide on the name for a new sweating thermal articulated manikin. The latest piece of test equipment in the Clothing Physiology department will now be called “Sherlock.” The manikin is the latest in a large family ...
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Arena launches a Carbon-Flex version of its Powerskin Carbon family...
Arena launches a Carbon-Flex version of its Powerskin Carbon family of racing swimwear, featuring “intelligent compression” and optimum fit
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Fratelli Campagnolo has introduced a coordinated collection of low-priced shoes...
Fratelli Campagnolo has introduced a coordinated collection of low-priced shoes
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Body Glove has signed up Hatsco as a licensee for...
Body Glove has signed up Hatsco as a licensee for headwear
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News briefs
Reebok has selected Venables Bell & Partners as its global...
Reebok has selected Venables Bell & Partners as its global advertising agency. McGarrybowen, an agency controlled by Dentsu, had taken on the role about a year ago, but it declined to participate in the latest contest for the account. It will reportedly continue to work for Reebok on digital advertising ...
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News briefs
Poc Sweden has established a partnership with Ritte Bicycles to...
Poc Sweden has established a partnership with Ritte Bicycles to provide apparel, helmets and eyewear to the California-based road racing team. The initiative will be known as the POC + Ritte Cycling Team and will compete at the amateur level in the western U.S. The team is made up of ...
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News briefs
Rudy Project has announced a long-term partnership with World Triathlon...
Rudy Project has announced a long-term partnership with World Triathlon Corporation and an expanded presence at Ironman events around the globe. The agreement, designating the Italian company as the official helmet supplier to Ironman for North America, originated at the 2013 GoPro Ironman World Championship in Kailua-Kona, Hawaii and has ...
