LATEST – Page 343
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Article
Fogliato will run Columbia in Europe
Columbia Sportswear has named Franco Fogliato senior vice president for Europe, the Middle East and Africa (EMEA) with effect from Nov. 4. As reported in the previous article, Fogliato is on the verge of leaving Billabong International, where he spent nine years after holding various leadership roles at The North ...
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News briefs
Atomic is going to launch its first international line of...
Atomic is going to launch its first international line of apparel for the winter 2014-15 season, targeting European and North American retailers and focusing on all-mountain skiing. The Austrian ski brand had an apparel license with its former Italian distributor for a while, but that came to an end a ...
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News briefs
Chiemsee, the German brand of board sports clothing, has granted a...
Chiemsee, the German brand of board sports clothing, has granted a license for footwear to another German company, the Hamm Reno Group. The first collection is set to hit the market next spring and will comprise some 20 styles including sneakers, casual shoes and beach sandals. Hamm is already the footwear ...
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News briefs
Munich, the Spanish brand of sneakers and futsal boots, is...
Munich, the Spanish brand of sneakers and futsal boots, is reportedly launching its first collection of eyewear, produced by a Spanish company called Optim. The line is starting off with a series of prescription frames that are being marketed in Spain by Optica Universitaria on an exclusive basis. Munich saw ...
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News briefs
Adidas has announced a sponsorship contract with the French Basketball...
Adidas has announced a sponsorship contract with the French Basketball Federation, replacing Nike. It's going to last for four years from this week on. The Three Stripes will thus clad the players in three major French sports federation, including the national handball and rugby teams. Nike previously took over the ...
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News briefs
Puma has renewed its sponsoring contract with Usain Bolt, the...
Puma has renewed its sponsoring contract with Usain Bolt, the Jamaican runner who is regarded as the fastest man on earth. Aged 27, he has been training and competing in Puma gear since 2003, when he was only 16 years old. Bolt will continue to participate in new product and ...
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News briefs
Puma has signed an NFL player, Jamaal Charles, to a...
Puma has signed an NFL player, Jamaal Charles, to a two-year deal to represent the brand's training category for men. The Kansas City Chief's running back will be the fifth member on Puma's training team, along with Cordarrelle Patterson, Usain Bolt, Maurice Edu and Dave Mirra. Charles will be featured ...
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News briefs
The French retailers affiliated with the Twinner cooperative is resurrecting...
The French retailers affiliated with the Twinner cooperative is resurrecting the name of Technicien du sport, which was used by its retail members as their banner before its creation in 2000. The French cooperative has decided to restyle its own logo, adding the name of Technicien du sport in smaller ...
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Short stops
Skins is sponsoring an American triathlon champion, Kevin Collington...
Skins is sponsoring an American triathlon champion, Kevin Collington
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Nike is going to take the place of Adidas as...
Nike is going to take the place of Adidas as the new official supplier of uniforms for the UK Athletics team next year, according to The Daily Telegraph. The report indicates that a court has rejected a claim by Adidas that challenged Nike's offer, arguing that it had a right ...
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News briefs
VF Corp. announced its plan to create three global “innovation...
VF Corp. announced its plan to create three global “innovation centers” to speed up the development of “game-changing” products in technical apparel, footwear and jeans. Sharing know-how and research into materials, technologies, consumption trends and other subjects, they will consist of international teams of scientists, engineers and technical designers, most ...
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News briefs
At the Eurobike show in Friedrichshafen, 496 products from a...
At the Eurobike show in Friedrichshafen, 496 products from a total of 30 countries competed for this year's Eurobike Awards. The judges selected 61 entries as award winners and ten of them received a gold award. The ten gold award winners were the U.S. company Niner Bikes in the category ...
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News briefs
Shimano has introduced a new shoe, the XC90, designed for...
Shimano has introduced a new shoe, the XC90, designed for off-road riding. It has a lower profile than the M315. Spikes and blocks on the outsole are arranged in an optimal dirt-shedding pattern, and the spikes can be changed to adapt to rocky soil. The shoe uses Shimano's Dynalast technology ...
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Short stops
Canterbury is launching a line of four rugby boots for...
Canterbury is launching a line of four rugby boots for different positions
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Short stops
Smith Sports Optics is launching its first branded line of...
Smith Sports Optics is launching its first branded line of bicycle helmets
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News briefs
Décathlon, Lacoste and Adidas are – in that order –...
Décathlon, Lacoste and Adidas are – in that order – the sports brands that French people like the most, according to a study conducted by Promise Consulting in partnership with the Huffington Post. The three brands came out with shares of 36 percent, 29 percent and 26 percent, respectively, after ...
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News briefs
Nike has launched a campaign called “Possibilities” to mark the...
Nike has launched a campaign called “Possibilities” to mark the 25th anniversary of its famous slogan, “Just Do It.” The campaign includes a film encouraging viewers to set and achieve their own goals through Nike+ challenges. It uses numerous social media activations and features a cast of athletes sponsored by ...
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News briefs
Lolë held a particularly successful Parisian session of its White...
Lolë held a particularly successful Parisian session of its White Yoga Tour at the Grand Palais, one of the most famous monuments in the French capital, on Sept. 1. The Canadian sports clothing brand, which is owned by Coalision and focuses on yoga and well-being, managed to gather 4,000 people, ...
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News briefs
Ashley Arnold, a female ultra-runner who came first in the...
Ashley Arnold, a female ultra-runner who came first in the Leadville 100-mile race in August, has joined Julbo's team of sponsored athletes. She has been associate editor of Trail Runner magazine in Colorado.
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News briefs
Nike Golf has signed up Dave Stockton, described by the...
Nike Golf has signed up Dave Stockton, described by the company as one of the hottest short-game golf instructors. The legendary putting guru has coached many well-known golf champions including Rory McIlroy and Suzann Pettersen, who are also sponsored by Nike. He will assist the Swoosh notably in product development ...
