LATEST – Page 353
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Warrior has signed Vincent Kompany, the captain of Manchester City...
Warrior has signed Vincent Kompany, the captain of Manchester City and the Belgian national football team, to a long-term endorsement deal. Kompany, previously with Nike, has been playing with Manchester City since 2008, when he arrived after spending two years with Hamburg SV in the Bundesliga, and he is the ...
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Arena, which is celebrating its 40th anniversary with the planned...
Arena, which is celebrating its 40th anniversary with the planned release of a line of vintage products, has signed up again as the exclusive technical sponsor of the Italian Swimming Federation (FIN), involving all its swimming, water polo, diving, synchronized swimming, open-water and rescue teams. Arena held the contract for eight ...
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The pro golfer David Duval showed off his return to...
The pro golfer David Duval showed off his return to Nike Golf at the AT&T Pebble Beach National Pro-Am last weekend. He used the VR_S Covert driver, the VR Pro Limited Edition fairway wood, VR Pro Blade irons, VR Pro wedges and a Method Prototype putter. He played with the ...
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Vans has signed a three-year agreement to support the U.S....
Vans has signed a three-year agreement to support the U.S. Open of Surfing, including a title sponsorship. Described as the summer's biggest U.S. youth culture festival, the nine-day event has been drawing up to one million people. This year it will be held in Huntington Beach from July 20. The ...
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News briefs
Julbo launched a big TV advertising campaign this past month...
Julbo launched a big TV advertising campaign this past month of January on Eurosport and Eurosport 2. Coinciding with the winter sports races covered by these channels, the campaign is expected to reach more than 12 million impacts. The French sports eyewear company used the opportunity of the Ispo show ...
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News briefs
Yesterday, Feb. 12, Under Armour started off its largest global...
Yesterday, Feb. 12, Under Armour started off its largest global advertising campaign ever on the internet, which will also have its debut on U.S. television with spots during NBA's All-Star weekend on Saturday. The initiative is called “I will” and features sports stars like the boxer Canelo Alvarez, the tennis ...
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News briefs
Intersport International Corporation has signed an agreement with Fiba, the...
Intersport International Corporation has signed an agreement with Fiba, the International Basketball Federation, as its official sports retailer for all the men's and women's competitions organized by the international body between 2013 and 2015. This includes events such as the 2014 Fiba Basketball World Cup in Spain, the 2014 Fiba ...
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News briefs
The North Face will be the official sponsor of the...
The North Face will be the official sponsor of the U.S. freeskiing team for the coming two Winter Olympic Games, to be held in Sochi, Russia, in 2014 and in Pyeong Chang, South Korea, in 2018. TNF will also be partnering with the Freeride World Tour from now on.
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News briefs
Cristiano Ronaldo is signing a line of men's leisure socks...
Cristiano Ronaldo is signing a line of men's leisure socks and underwear developed by a Danish company, JBS. The star of the Real Madrid football team will continue its sponsorship deal with Nike. JBS has already put out a line of underwear named after Caroline Wozniacki, the Swedish tennis champion.
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News briefs
Berkshire Hathaway, the conglomerate of the famous tycoon Warren Buffett,...
Berkshire Hathaway, the conglomerate of the famous tycoon Warren Buffett, will add a 5-kilometer run to the festivities at its annual shareholder weekend this coming May. In celebration of the race, Brooks Running, a subsidiary of Berkshire Hathaway, has produced a limited edition of its PureCadence 2 sneaker featuring a ...
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News briefs
A well-known Irish golf champion, Padraig Harrington, is acting as...
A well-known Irish golf champion, Padraig Harrington, is acting as a global brand ambassador for the Golf Swing Shirt Company. The American firm has developed a special patent-pending garment, the Golf Swing Shirt, designed to train golfers to make their swings correctly. The shirt is constructed in such a way ...
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News briefs
Dainese has begun to fine-tune the deployment mechanism of its...
Dainese has begun to fine-tune the deployment mechanism of its D-Air ski system, in view of the Sochi 2014 Winter Olympic Games. The D-Air, a special airbag for skiers, operates based on a deployment algorithm, which is the ”intelligence” that recognizes the conditions of a fall and then activates the airbag. ...
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News briefs
Zoggs, the Australian brand of swim goggles about which we...
Zoggs, the Australian brand of swim goggles about which we reported on Dec. 12, has added an optional feature to the superior lenses of its Predator Flex frames. It is offering lenses with an embedded photochromatic treatment that react to the UV rays from the sun, darkening the optics when they ...
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News briefs
The YKK Fastening Products Group, famous for its zippers, has...
The YKK Fastening Products Group, famous for its zippers, has become a Bluesign system partner. The company's manufacturing facilities already operate under ISO 14001 standards and the main product lines comply with Oeko-Tex standards.
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News briefs
Puma will no longer be the kit provider of the...
Puma will no longer be the kit provider of the Irish Rugby Union (IRFU), and it will stop sponsoring rugby in Europe altogether. According to Reuters, the German firm will continue to supply kits to cover the 2013-14 rugby season, leaving 18 months for the IRFU to replace Puma before the ...
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News briefs
Puma has teamed up with Totalsports, one of the leading...
Puma has teamed up with Totalsports, one of the leading sporting goods retailers in South Africa, to sell merchandise for the Orange Africa Cup of Nations (ACN) that started in the country on Jan. 19 and will end on Feb. 10. Puma is the official fan supplier of the tournament, ...
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News briefs
As part of a sub-licensing deal with Puma, Centauro has...
As part of a sub-licensing deal with Puma, Centauro has become the official retail partner of four African football federations. The leading sports retailer in Latin America obtained the right to put its logo on the training kit used by the football teams of the Ivory Coast, Senegal, Cameroon and ...
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News briefs
Kappa will be the new official supplier of the German...
Kappa will be the new official supplier of the German Borussia Mönchengladbach football team for five years, starting with the next playing season. Lotto was the previous sponsor of the team.
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News briefs
XBlades Sports and England's Rugby Football League (RFL), the governing...
XBlades Sports and England's Rugby Football League (RFL), the governing body of the rugby league in the U.K., have entered a 12-month partnership deal under which the firm will supply its boots to the RFL's referees and touch judges. The financial terms of the deal were not disclosed. Established in Australia ...
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News briefs
Reebok has announced a new global partnership with Spartan Race,...
Reebok has announced a new global partnership with Spartan Race, a series of obstacle races at various locations around the world including the U.S., Canada, Mexico, Australia and Slovakia. Under the new multi-year deal, the brand will act as the title sponsor of Spartan Race and as its official supplier for apparel, ...
