LATEST – Page 355
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As it continues to sharpen its focus on fitness, Reebok...
As it continues to sharpen its focus on fitness, Reebok has switched to DDB Worldwide as its new global advertising agency, to deal with its digital, social and advertising campaigns, while media will still be handled by Carat
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Red Bull, the energy drink company, has signed its first...
Red Bull, the energy drink company, has signed its first endorsement deal with a tennis player, Victoria Azarenka from Belarus, who is currently ranked as the world's No. 1 female player
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Hurley has signed a five-year sponsorship agreement with John John...
Hurley has signed a five-year sponsorship agreement with John John Florence, the 20-year-old Hawaiian surf prodigy
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Replacing Li-Ning, which is going through a major streamlining process,...
Replacing Li-Ning, which is going through a major streamlining process, Adidas has agreed to a four-year kit sponsorship deal with Celta Vigo, after a gap of 25 years since the German brand last supplied the kits of the Spanish football club. The new partnership, which covers all the sportswear of ...
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Dynastar and Lange will be the presenting sponsors of the...
Dynastar and Lange will be the presenting sponsors of the Big Mountain Hochfügen Freeride Week. The event, starting on Feb. 7, will be the only competition in Austria to be part of the 4-Star World Tour qualifying tournament. This is the first time the two brands of the Rossignol group ...
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Garmin will act as official sponsor of the FIS World...
Garmin will act as official sponsor of the FIS World Championship in Nordic skiing taking place in Val di Fiemme, Italy, from Feb. 20 through March 3. Organizers expect 300,000 spectators to visit the Italian ski resort to watch the world's top athletes in ski jumping, cross-country skiing and Nordic ...
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Columbia Sportswear has secured a sponsorship agreement with the Russian...
Columbia Sportswear has secured a sponsorship agreement with the Russian national freestyle ski team for its Columbia brand, which is widely distributed in Russia by Sportmaster. The brand has similar deals in place with the national teams of the U.S. and Canada.
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Dare2b, a brand of the Regatta Group that is growing...
Dare2b, a brand of the Regatta Group that is growing strongly in Spain, has signed a sponsorship deal with the Sierra Nevada ski resort. The brand will have excellent visibility at key spots including the Sulayr Snow Park, which hosts Europe's highest halfpipe. Dare2b will also act as official supplier ...
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Dunlop was the sponsor of the World Championship of Ping...
Dunlop was the sponsor of the World Championship of Ping Pong held this past weekend in London. It was the official equipment supplier of the event, providing its EVO 8000 Master Edition table, and officials wore Dunlop apparel.
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Brunswick Corporation has announced that its DV8 brand of bowling...
Brunswick Corporation has announced that its DV8 brand of bowling balls has signed up Ryan Ciminelli and Bob Learn Jr. to its pro staff. Ciminelli, from Cheektowaga, New York, won his first Professional Bowlers Association (PBA) national title in 2011, when he won the One-a-Day Earl Anthony Memorial in Dublin, California. ...
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Outlast Technologies, the Colorado-based company specializing in technical materials with...
Outlast Technologies, the Colorado-based company specializing in technical materials with heat and moisture management, unveiled a new brand identity for the start of the year. Outlast, whose ownership changed hands last year, has switched to an updated red and silver logo: The font has been modernized, while the diamond has ...
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Kalenji, the exclusive sports footwear brand of Décathlon and the Oxylane group, has signed...
Kalenji, the exclusive sports footwear brand of Décathlon and the Oxylane group, has signed a four-year sponsorship deal with a French athlete, Benjamin Malaty, which took effect on Jan. 1. The 26-year-old runner, who will also help in product development, is due to represent Kalenji in the Prom'Classic race in Nice, scheduled for Jan. 6, ...
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The board of Amer Sports Corp. has approved two new...
The board of Amer Sports Corp. has approved two new share-based incentive plans for key personnel of the group. A new Performance Share Plan, directed at about 80 people including members of the executive board, allocates a maximum total of 1.2 million shares that can be obtained based on operating ...
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Marker is entering the protective equipment category with its new...
Marker is entering the protective equipment category with its new Marker Protective Snow Equipment collection. Known for producing ski bindings since the 1950s, the company is launching a line of helmets and goggles for men, women and kids. In partnership with Ortema, which specializes in orthopaedic technology, Marker has developed ...
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Odlo will be unveiling Muscle Force, the newest addition to...
Odlo will be unveiling Muscle Force, the newest addition to its base-layer collection at Ispo Munich next February. The latest product line from the maker of functional sports underwear is designed specifically for skiers and snowboarders. It helps keep their energy up by reducing muscle vibration with zoned muscle support, ...
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Millet is going to launch the first skis under its...
Millet is going to launch the first skis under its own name, in partnership with Zag, for the winter 2013/14 season. They will go with a full line of double-layer outerwear for all-mountain skiing and a dedicated backpack, with an integrated airbag. Millet is the technical apparel brand of the ...
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Polartec is introducing Polartec Alpha, a new synthetic insulation technology...
Polartec is introducing Polartec Alpha, a new synthetic insulation technology developed for the U.S. Army that makes puffy garments breathable and more comfortable during active use. The technology, which will be showcased at trade shows in January and February, has already been adopted by 16 outdoor brands – five in ...
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Arena is coming out with its first triathlon line next...
Arena is coming out with its first triathlon line next summer, integrating its Powerskin Carbon Pro technology
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Nike is investing more in football after its divestiture of...
Nike is investing more in football after its divestiture of Umbro. The Swoosh has taken over from the former Nike subsidiary the sponsorship of the United Soccer Leagues (USL). This organization groups a variety of professional and amateur men's and women's soccer leagues in the U.S., Canada and the Caribbean, including ...
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Warrior Sports, the team sports brand of New Balance, has...
Warrior Sports, the team sports brand of New Balance, has signed a sponsorship deal with Jonás Gutiérrez, a 29-year-old Argentinean football player who has been a member of the Newcastle United team since 2008. Nicknamed “Spider-Man” because of a mask that he put on when he scored a goal during his ...
