LATEST – Page 364
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News briefs
Oakley is partnering with its sponsored golfer Rory McIlroy, who...
Oakley is partnering with its sponsored golfer Rory McIlroy, who is also a Unicef ambassador, to help raise money for that organization during this year's U.S. Open. Any time a fan or viewer “tweets” on Twitter using the hashtag #RoryReturns, Oakley will donate $1 to Unicef, up to a total ...
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News briefs
Shock Doctor, the maker of mouthguards and other protective gear...
Shock Doctor, the maker of mouthguards and other protective gear for performance sports, has relaunched its website, ShockDoctor.com. The company boasts that the reimagined site improves the user experience. It features Shock Doctor athletes and has an improved and streamlined shopping process. Customers can search by product, sport or technology. ...
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Joma Sport will be the new kit sponsor for Italian...
Joma Sport will be the new kit sponsor for Italian first-division club ACF Fiorentina, starting from the beginning of July and for three football seasons, ending a seven-year old relationship between Fiorentina and Lotto
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Hummel is taking over from the next football season as...
Hummel is taking over from the next football season as kit supplier for the Dutch football team of FC Utrecht, which is currently sponsored by Kappa
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Luanvi is taking the place of Legea as technical sponsor...
Luanvi is taking the place of Legea as technical sponsor of the Granada football team in Spain for the next two seasons
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A British producer of squash racquets, Mantis, will be the...
A British producer of squash racquets, Mantis, will be the official racquet partner of the 2012 Subway World Squash Masters Championships in Birmingham
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Macron, the Italian teamwear supplier, has inked a sponsorship deal...
Macron, the Italian teamwear supplier, has inked a sponsorship deal with Vicenza Calcio, starting with the opening of this year's football season
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News briefs
Amer Sports announced yesterday that Vincent Wauters has been appointed...
Amer Sports announced yesterday that Vincent Wauters has been appointed general manager of Arc'teryx, starting immediately. Taking the place of Tyler Jordan, he will be based at the brand's head office in Vancouver. He will report to Andy Towne, president of Amer's sports apparel division, with the goal of driving ...
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News briefs
Columbia Sportswear presented its latest innovations for spring/summer 2013 at...
Columbia Sportswear presented its latest innovations for spring/summer 2013 at a showcase event held in Sedona, Arizona, last weekend. Its newest technology is called Omni-Freeze Zero. Mountain Hardwear, Columbia's sister company, calls the same technology Cool.Q Zero. The concept behind the new development is contrary to that of market leaders ...
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News briefs
Puma has agreed on a multi-year licensing deal with the...
Puma has agreed on a multi-year licensing deal with the Mini, the iconic small car manufactured and marketed by BMW. The two brands are joining forces to develop a collection of cars, shoes, apparel and accessories named Mini by Puma. A joint statement says the two new partners share values ...
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News briefs
New Balance has signed several new licensing agreements in Europe....
New Balance has signed several new licensing agreements in Europe. Star Sock, a company based in the Netherlands, has the license for New Balance sports socks, covering the whole Europe, Middle East and Africa (EMEA) region, starting this year. Two other licensees have been signed up for the Italian market. ...
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News briefs
Sunderland of Scotland has launched a new range of golf...
Sunderland of Scotland has launched a new range of golf shirts designed to keep the golfer cool and dry while providing ultraviolet protection. Its new Arizona shirts boast UPF 40+ (UV protection factor) and feature Coolmax Active technology. The shirts are available in six colors in sizes S-XXL and have ...
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News briefs
A new line of golf apparel, footwear and accessories under...
A new line of golf apparel, footwear and accessories under the label Ferrari Golf will soon be coming out thanks to a new deal between the Italian luxury car company and Cobra Puma Golf. The clothing will include polo shirts, knit, jackets and pants, and the footwear – handmade in ...
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News briefs
Through a new partnership, Zoggs will provide poolside and swim...
Through a new partnership, Zoggs will provide poolside and swim teaching equipment for David Lloyd Leisure, a sports, health and leisure group with 90 clubs in the U.K. and Europe. The brand's name will be displayed on swim caps and uniforms of lifeguards and swim coaches. The two companies will ...
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News briefs
Technogym, the big Italian manufacturer of fitness and wellness equipment,...
Technogym, the big Italian manufacturer of fitness and wellness equipment, has unveiled its latest product, called the mywellness Cloud. It combines cloud computing technology with a “mywellness” platform. The aim of the product is to ensure that operators are always in touch with their customers and to help users manage ...
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News briefs
BioLogic has launched an Android version of its weatherproof Bike...
BioLogic has launched an Android version of its weatherproof Bike Mount case for smartphones. The Taiwanese company had already introduced a similar case for iPhones, enabling cyclists to use them as cycling computers. Thanks to its hardshell case, smartphones can be securely attached to the handlebar of a bicycle or ...
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News briefs
MiTAC Europe is entering the bicycle market through a new...
MiTAC Europe is entering the bicycle market through a new collaboration with Shimano for its range of bike GPS, Mio Cyclo. Shimano will distribute the new range in France, the Netherlands, Belgium, Luxembourg, Poland, Norway, Finland and Sweden.
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News briefs
Garmont's Masterlite ski mountaineering boot has won the Premio dei...
Garmont's Masterlite ski mountaineering boot has won the Premio dei Premi, the Italian national award for innovation given by the Association for Industrial Design. The Masterlite is a lightweight, streamlined boot with a Pebax WebFrame shell and a G-Fit Light liner. It is designed by MM Design.
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News briefs
Crocs is celebrating 10 years in business this month with...
Crocs is celebrating 10 years in business this month with a European tour covering 10 locations in five cities and countries. To raise awareness of its newest styles and target a more urban/lifestyle demographic, the company is inviting members of the public to try on a pair of Crocs, with ...
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News briefs
Nike Golf has signed up Cheyenne Woods, the niece of...
Nike Golf has signed up Cheyenne Woods, the niece of Tiger Woods, who started her professional golfing career clad entirely in Nike at Wegman's LPGA Championship this week. Woods is using Nike Golf's clubs, balls and accessories, and wearing the brand's apparel, footwear and headwear. A recent graduate of Wake ...
