LATEST – Page 379
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News briefs
Kempa, Uhlsport's specialty brand of handball products, will support Deutsche...
Kempa, Uhlsport's specialty brand of handball products, will support Deutsche Krebshilfe, a German NGO dedicated to the fight against cancer, in connection with the European Handball Championships scheduled to be held in Serbia from Jan. 15 to Jan. 19. For the first time, all the players of the teams sponsored ...
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One Way, the Finnish Nordic sports brand, will be introducing...
One Way, the Finnish Nordic sports brand, will be introducing its new racing service truck at the the first event of this season's FIS cross-country World Cup in Ruka, Finland. The truck's 80 square meters has space for racing service, but will also allow One Way to showcase its products.
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Puma has extended its contract with the Swiss Football Association...
Puma has extended its contract with the Swiss Football Association to be the organization's official technical partner and licensed partner for replica kits and fan merchandise. The extension will run through the 2014 FIFA World Cup and the EUFA Euro in 2016. Puma also unveiled the new home kit for ...
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Icebreaker has completely revamped its website. The New Zealand company...
Icebreaker has completely revamped its website. The New Zealand company known for its merino wool products has made the site more interactive, with user-generated features such as product reviews, wish lists, questions and answers about specific products, and sharing through social media sites. Icebreaker's full range of products is available ...
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News briefs
Asics is looking to increase its presence in floorball with...
Asics is looking to increase its presence in floorball with the launch of a collection of shoes specifically designed for the indoor sport. Initiated by Asics Sweden, the new shoe line was developed to offer floorball players a specific shoe with features optimized for the type of foot movements commonly ...
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Nautilus strikes an exclusive global licensing deal with Core Health...
Nautilus strikes an exclusive global licensing deal with Core Health & Fitness, allowing it to use patented technologies of its own TreadClimber in the latter's commercial machines. Core Health already licenses the Schwinn brand for commercial cycling products.
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News briefs
Ogio has introduced the Chamber, the latest in its range...
Ogio has introduced the Chamber, the latest in its range of golf bags. The Chamber features the Silencer Club Protection System, which uses 14 individual compartments with a protective membrane that center and holds the shafts of golf clubs. Not only does this system protect equipment from scratches and dents, ...
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News briefs
Joma's collection for spring/summer 2012 includes a new series of...
Joma's collection for spring/summer 2012 includes a new series of football boots, and calls the Fit 100 model the highlight of the line. The Fit 100 is based on the model of a running shoe, made from soft calf leather. The Spanish company's new product will be available at retail ...
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News briefs
Puma has sealed an agreement with Borussia Dortmund to replace...
Puma has sealed an agreement with Borussia Dortmund to replace Kappa as the Bundesliga football team's equipment supplier from next season and for the next eight years. Puma already has partnerships with two other teams in the Bundesliga, VFB Stuttgart and Hoffenheim, but it intends to turn Borussia Dortmund into ...
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News briefs
The Sport 2000 brand will obtain more visibility on football...
The Sport 2000 brand will obtain more visibility on football pitches and on television through a new multi-year agreement with Sportfive. It will appear on TV commercials in connection with numerous games of the UEFA Euro League in Austria, Germany, France, Norway, the Netherlands and Switzerland. Its logo will also ...
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Lotto has signed a three-year sponsorship deal with Marion Bartoli,...
Lotto has signed a three-year sponsorship deal with Marion Bartoli, the best-ranked female tennis player in France, who had been without a steady sponsor for four years
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MBT signs up a world marathon champion, Tera Moody, to...
MBT signs up a world marathon champion, Tera Moody, to a multi-faceted sponsorship
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Briko announced a new partnership with the Italian Paralympic Snow...
Briko announced a new partnership with the Italian Paralympic Snow Sports Federation at Skipass, the annual Italian snow show that took place in Modena a few days ago
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Falke is outfitting Michael Rensing, the 27-year-old goalkeeper of the...
Falke is outfitting Michael Rensing, the 27-year-old goalkeeper of the FC Köln football team in Germany
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Ruben Vergés, a young Spanish rider, joins Protest's snow team...
Ruben Vergés, a young Spanish rider, joins Protest's snow team
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Luca Tribondeau, a talented 14-year-old Austrian free skier sponsored by...
Luca Tribondeau, a talented 14-year-old Austrian free skier sponsored by Atomic, joins Oxbow's “Legs of Steel” team
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One Way, the Finnish company for Nordic sports, has a...
One Way, the Finnish company for Nordic sports, has a new contract with Daniel Richardsson, a rising star on the Swedish cross-country team
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The professional bowling Hall of Fame member Walter Ray Williams...
The professional bowling Hall of Fame member Walter Ray Williams Jr. has joined the Brunswick Pro staff, representing the company on the Professional Bowlers Association Tour
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News briefs
Amer Sports' winter and outdoor sports division for the Americas...
Amer Sports' winter and outdoor sports division for the Americas (ASWO), comprising the U.S. operations of Salomon, Suunto and Atomic, has updated its marketing management structure to focus on retailers and consumers instead of products. As part of the reorganization, Courtney Vermaas has been promoted from her previous slot as ...
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News briefs
The legendary snowboarder Shaun White has granted a license for...
The legendary snowboarder Shaun White has granted a license for sporting goods to Powerslide, the German vendor of inline skates and board sports products. The range, which bears the name of the American champion and is set to be positioned at the high-end level, comprises skateboards, decks, helmets, protection equipment, ...
