LATEST – Page 384
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News briefs
Timberland has signed a licensing deal with Parigi that will...
Timberland has signed a licensing deal with Parigi that will take its children's clothing collection to the U.S. Parigi will design and distribute clothes and accessories for boys, girls and infants through 2014. They will be available at major department stores and specialty retailers through the U.S. Timberland will still ...
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News briefs
Skechers USA has a new licensing deal whereby Sakar International...
Skechers USA has a new licensing deal whereby Sakar International will produce Skechers-branded youth electronics and accessories. The line will include MP3 players, earbuds, speakers, digital cameras and USB flash drives inspired by Skechers' Kids footwear styles. They will be targeted at children from elementary through high school, featuring artwork ...
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News briefs
Capitalizin g on the success of its “Omni-Heat” technology for...
Capitalizin g on the success of its “Omni-Heat” technology for winter wear, Columbia Sportswear is seeking to boost its new high-tech image by introducing two new technologies for its spring/summer 2012 collection. It has a design patent pending on one of them and a technological patent pending on an upgrade ...
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News briefs
Le Coq Sportif has signed a deal to act as...
Le Coq Sportif has signed a deal to act as the exclusive supplier of footwear to the Australian Rugby Union and its national Qantas Wallabies team for the next two seasons, starting with its participation in the Rugby World Cup taking place in New Zealand next month. Le Coq ...
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News briefs
No waste of nonrenewable resources, no traffic bottlenecks, no emissions...
No waste of nonrenewable resources, no traffic bottlenecks, no emissions – except exhalations. Asics wrapped up a one-week trial of a special program earlier this month in conjunction with Addison Lee, the taxi and courier firm, to deliver items throughout central London via runners. Twenty athletes took to the streets ...
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News briefs
Nike and Barclays Premier League have reaffirmed their commitment to...
Nike and Barclays Premier League have reaffirmed their commitment to the Nike Academy, a training program for top-level football players, and it will now become a full-time operation. Young players who aren't with professional clubs receive world-class coaching and the opportunity to play top academic teams as well as reserve ...
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News briefs
Three pillars in a subway station in Xujiahui have been...
Three pillars in a subway station in Xujiahui have been wrapped in padding and adorned with advertisements for Adidas; the company said they were designed to get people to stretch while waiting for trains, and to raise the public's low awareness of health. However, commuters are taking out their everyday ...
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News briefs
GolfBuddy is sponsoring next month's Unicredit PGA Professional Championship, which...
GolfBuddy is sponsoring next month's Unicredit PGA Professional Championship, which will be held under the aegis of the PGAs of Europe in the Pravets Golf Resort and Spa in Bulgaria. The event will mark the return of the Unicredit tournament after a six-year pause. It will also be the first ...
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News briefs
Skechers has renewed its marketing agreement with the American reality...
Skechers has renewed its marketing agreement with the American reality TV star Brooke Burke, who will star in its new TV ads for new Skechers products, such as Shape-ups Liv, a lightweight addition to its popular toning line, and Skechers Resistance ProSpeed, a performance running shoe. The new deal runs ...
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News briefs
P2i, which makes ion-mask nanocoating for water repellency, was named...
P2i, which makes ion-mask nanocoating for water repellency, was named the Most Innovative Company in Europe and the 2011 International Business Awards, taking home an International Stevie Award. The Stevie Award is named after the Greek word meaning “crowned,” and the honor goes to a company that has excelled globally. ...
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Skechers has signed a deal with Meb Keflezighi, the distance...
Skechers has signed a deal with Meb Keflezighi, the distance runner, to endorse its performance footwear and apparel for a global marketing campaign
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The German Football Association has extended its agreement with Adidas...
The German Football Association has extended its agreement with Adidas through to 2018
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The big mountain snowboarder Jeremy Jones has joined the global...
The big mountain snowboarder Jeremy Jones has joined the global athlete team of POC
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Reebok and Wallpaper Magazine of the U.K. invited five artists...
Reebok and Wallpaper Magazine of the U.K. invited five artists to produce a work inspired by the ZigTech, EasyTone, RunTone and RealFlex footwear styles, and they were unveiled at the end of July at the Reebok X Wallpaper Pop-Up Exhibition in London
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Erima is supporting Tess Sugnaux, a 16-year-old tennis player ranked...
Erima is supporting Tess Sugnaux, a 16-year-old tennis player ranked second among the Under 16 champions in Switzerland
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News briefs
Returning to the game of golf after recovering from a...
Returning to the game of golf after recovering from a knee injury, Tiger Woods wore the prototype of a new golf shoe developed on the basis of the Nike Free concept at this week's WGC-Bridgestone Invitational tournament. Designed to mimic and conform to the natural motion of the foot, coupled ...
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News briefs
The America's Cup Event Authority has just introduced Puma as...
The America's Cup Event Authority has just introduced Puma as the official sportswear partner of the 34th America's Cup, which kicked off in Cascais, Portugal, this past weekend. In this capacity, the brand is providing the sailing performance gear and other clothing for the management and the personnel of the ...
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News briefs
A line of men's bodywear signed by David Beckham, the...
A line of men's bodywear signed by David Beckham, the British football star, will be carried exclusively in the 1,800-odd stores of H&M around the world, starting next Feb. 2 to coincide with purchases for Valentine's Day. Beckham and his business partner Simon Fuller recently announced the launch of a ...
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Sport Alliance International, the Italian buying, has announced a deal...
Sport Alliance International, the Italian buying, has announced a deal for the exclusive distribution of On running shoes in its territory
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Helly Hansen has joined the list of suppliers working with...
Helly Hansen has joined the list of suppliers working with the Freedom group of outdoor retailers affiliated with the British STAG buying group, giving them preferential terms for its own products
