All Lifestyle products articles – Page 13
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Sunglasses brand Pit Viper on track for success thanks to bold marketing
According to a recent article in the Wall Street Journal, Pit Viper, a Salt Lake City-based sports sunglasses brand, plans to add seven new models to its product line, which has so far been limited to 11 models. The company is also reportedly looking to expand its business in the ...
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Frasers Group acquires Sneakerboy
Frasers Group has acquired Sneakerboy, an Australian luxury sneaker and streetwear retailer. The financial details of the transaction have not been disclosed. Sneakerboy, founded by Chris Kyvetos in 2013, fell into administration under growing debts in July. The retailer has four stores in Australia, three in Melbourne and one in ...
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Bollé sells Cébé
Bollé Brands Group is selling Cébé to a coalition of companies: D.MO and Racer. D.MO is devoted to project management and the industrialization of products in the outdoor sector. Both of its chief executives, Sébastien Delsaux and Maxime Bos, are former Cébé employees. Racer, meanwhile, is a French manufacturer of ...
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Superdry returns to profit
Superdry has announced its preliminary results for the fiscal year to April 30, 2022 (FY22), reporting adjusted profit before tax of £21.9m (€25.0 million), up from a loss of £12.6 million (€14.4 million) in the previous year. Total revenues increased 9.6 percent to £609.6 million (€694.2 million) year-on-year, driven by ...
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Lacoste announces new breakdancing brand ambassadors
Five international breaking talents have joined Lacoste’s roster of brand ambassadors. The five talents include Ayu, a Japanese star of the international women’s scene; French breaking talent Kimie, who will be competing at the 2024 Paris Olympics; the several-time world champion Lilou; Dutch breaking talent Lorenzo; and Marlone from France, ...
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Golden Goose acquires Italian Fashion Team
Luxury sneakers specialist Golden Goose announced that it acquired Italian Fashion Team, a high-end sneakers producer and Golden Goose’s main supplier, for an undisclosed amount. The two companies have worked together for seven years. Based in Casarano, near the Apulian city of Lecce, Italian Fashion Team is headed by founder ...
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Castore inks partnership with F1 team Oracle Red Bull Racing
British sportswear brand Castore has announced a new long-term partnership with the Oracle Red Bull Racing Formula 1 team. The deal will see Castore supply the team with apparel from the start of the 2023 Formula 1 season. In addition, Castore branding will feature on team apparel and the race ...
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Salomon launches new loyalty program S/Plus
Salomon’s new free loyalty program S/Plus offers its members free shipping, free events, exclusive offers tailored to the member’s interests and special rewards. This is how Salomon strives to strengthen customer loyalty. Consumers can sign up for S/Plus either online or at Salomon stores. In addition, there ...
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Neonyt moves to Düsseldorf
The next edition of Neonyt, Messe Frankfurt’s sustainable fashion and business show, will take place in Düsseldorf for the first time in January 2023. Originally known as the Paris-based Ethical Fashion Show, the event was bought by Messe Frankfurt in 2012 and merged with its own Greenshowroom Berlin. Neonyt will ...
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Fila taps Brandon Maxwell as guest designer for new tennis collection
Fila North America has tapped Brandon Maxwell, creative director of luxury ready-to-wear label Brandon Maxwell, as a guest designer for a new women’s tennis collection – Maxwell’s first foray into tennis apparel. Fila by Brandon Maxwell combines Fila’s strong Italian heritage and legacy of athletic design innovation with Brandon Maxwell’s ...
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Dubai’s F5 Global to open first international pop-up in London
F5 Global, a sustainable athleisure brand based in Dubai, has announced the opening of its first-ever international pop-up store. It will be open in London at 58 Oxford Street on Aug. 22-28. F5 Global’s pop-up will sell the brand’s signature sustainable athleisure collection for adults and children, which includes hoodies, ...
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McLaren teams up with Athletic Propulsion Labs on $450 sneaker
British carmaker McLaren Automotive and Athletic Propulsion Labs (APL), the high-performance athletic footwear brand, have teamed up to create a new range of luxury footwear. The first offering from the collaboration is the limited-edition APL | McLaren HySpeed, a new silhouette designed as an all-purpose performance running shoe inspired by ...
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Simplon installs pop-up exhibition at Breuninger in Munich
The Austrian bike manufacturer Simplon runs a new exhibition space in an unusual surrounding: In the high-fashion store Breuninger (formerly Konen) in the heart of Munich, the bike maker shows its bikes and offers 3D body scanning and consultancy on its products. The pop-up project runs for four weeks and ...
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Heydude unveils new logo and look
Source: www.facebook.com/HeyDudeShoesUSA Heydude new logo After being acquired by Crocs for $2.5 billion earlier this year, the casual footwear brand Heydude has on July 11 unveiled a new logo via its social media accounts that was co-determined by the brand’s fans through focus groups in the U.S., ...
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Crocs obtains long-sought verdict against sale of counterfeit shoes
Crocs has announced a judgment against USA Dawgs and Double Diamond Distribution stemming from the sale of counterfeit Crocs shoes by the two companies. In the case, Crocs also obtained damages of $6 million and $55,000, respectively, against the companies. The case is the culmination of years of litigation between ...
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Actress Priyanka Chopra and husband invest in luxury sportswear brand Perfect Moment
Perfect Moment, a luxury fashion and sportswear brand founded in 1979 in Chamonix, France, by Thierry Donard, a French racer turned filmmaker, announced that Priyanka Chopra Jonas, an award-winning actress, producer, philanthropist, activist and entrepreneur, and her husband Nick Jonas, a Grammy-nominated artist, songwriter and actor, have partnered with the ...
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Nissan and Hurley collaborate on special van model
Automaker Nissan has teamed up with Hurley to develop a special surf van, a discreet camper “designed by surfers, for surfers.” The Primastar City Surfer, currently apparently only marketed in Spain, is an evolution of Nissan’s existing Primastar model and has built-in features that make transporting boards and gear and ...
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Dainese and Momodesign collaborate for apparel line
Dainese is teaming up with Momodesign on a new line of clothing, footwear, helmets and accessories designed for the outdoors and urban mobility. Upon the terms of the all-Italian license agreement, the products will be designed by Momodesign in its Style Center and manufactured by Dainese, which will also distribute ...
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Kerwin Frost launches collection with Adidas Originals
Source: Adidas Frost x Originals Grass Suit and Microbounce Harlem-born entertainer, DJ, talk show host and comedian Kerwin Frost brings his eclectic street style to select stores worldwide in collaboration with Adidas Originals beginning July 13. Frost’s bold and unique taste in conceptual design will translate into ...
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Superdry designer receives compensation after age discrimination claims
Designer and knitwear expert Rachel Sunderland has received £96,208 (€112,207) in compensation from her former employer in the U.K., Superdry, after winning a claim for unfair dismissal and age discrimination. The company had refused to promote her because it thought she was “too old to quit.” She was reportedly considered ...